Scribd Logo
Upload

Welcome to Scribd!

  • Strategic Planning Matrix (QSPM) : 11) - SWOT Matrix, SPACE Matrix, Grand Strategy Matrix and Quantitative

    Uploaded by

    simonspl
    38 views7 pages
    This document discusses and compares four strategic planning matrices: SWOT matrix, SPACE matrix, Grand Strategy matrix, and Quantitative Strategic Planning Matrix (QSPM). It then recommends a strategy for Avon, suggesting they build brand image in existing markets through promotion and innovation, increase customers by starting an affordable new product line, and eliminate their home segment to focus on beauty products.

    Original Description:

    jh

    Original Title

    Avon

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document discusses and compares four strategic planning matrices: SWOT matrix, SPACE matrix, Grand Strategy matrix, and Quantitative Strategic Planning Matrix (QSPM). It then recommends a strategy for Avon, suggesting they build brand image in existing markets through promotion and innovation, increase customers by starting an affordable new product line, and eliminate their home segment to focus on beauty products.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    38 views7 pages

    Strategic Planning Matrix (QSPM) : 11) - SWOT Matrix, SPACE Matrix, Grand Strategy Matrix and Quantitative

    Uploaded by

    simonspl
    This document discusses and compares four strategic planning matrices: SWOT matrix, SPACE matrix, Grand Strategy matrix, and Quantitative Strategic Planning Matrix (QSPM). It then recommends a strategy for Avon, suggesting they build brand image in existing markets through promotion and innovation, increase customers by starting an affordable new product line, and eliminate their home segment to focus on beauty products.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 7

    11).

    SWOT Matrix, SPACE Matrix, Grand Strategy Matrix and Quantitative


    Strategic Planning Matrix (QSPM)

    SWOT Matrix Cont.

    Space Matrix Data

    Space Matrix

    -Market penetration
    -Market
    development
    -Product
    development
    -Backward
    integration
    -Forward integration
    -Horizontal
    integration
    -Related
    diversification
    -Unrelated
    Diversification
    -Horizontal
    diversification

    Grand Strategy Matrix

    -Market
    Development
    -Market
    Penetration
    -Product
    Development
    -Forward
    Integration
    -Backward
    Integration
    -Horizontal
    Integration
    -Related
    Diversificatio
    n

    QSPM

    QSPM cont

    12).

    RECOMMENDED STRATEGY

    - Build a brand image in existing markets by


    promotions and innovation of new product which are tailored to their
    specific needs.
    - To increase their customers range, Avon should start a new product line
    that would be less expensive.
    - Avon should completely eliminate the home segment of their company,
    and concentrate on their successful beauty products.

    You might also like