The masthead is an onomatapoeia
of a cymbol clashing which reflects
the nature of the genre. Block capital
sans-serif font appeals to a clean cut,
straight forward indie audience. The
smash effect throughout font
continus the idea of cymbols
clashing visually.
The main cover line also connotes youth
as it is a sans-serif easily legible font. The
sell line is advertising the cover band
and the main story. This is a convention
used o persuade one-off buyers to
purchase the magazine when it is on the
shelf. It is as large in size and noticeable
as the masthead.
Advertising free posters is another
technique to, firstly maintain the loyalty of
regular readers and capture the attention
of new or potential readers. It is another
clear way of communicating the genre of
rock and indie as to what bands are in the
posters.
Red stars are used to split the bands up in
the banner, are part of the house style
that continues throughout the brand of
KERRANG! which is part of the corporate
image.
The cover image is a medium shot of band
‘Bring Me the Horizon’. The band are all
looking directly at the camera with different
expressions according to their own star
persona (Richard Dyer). Oli Sykes being the
front of a ‘geese’ type ‘V’ formation. This is
because he is presented as an ideal partner,
or ideal self mainly as most of KERRANG!’s
readership is mostly male dominated. The
ideal self being the first contact the magazine
gains with potential buyers is another
technique to persuade one-off purchase. Oli is
showing his tattoos, they are as much a focal
point as his face, this is because tattoos are
seen admired generally speaking in
stereotypical indie culture.
*The sell line is not present on this
particular edition, but through clever
advertising because of synergy -on the TV,
radio and internet- most people know the
sell line is ‘live life loud’. This is clever
alliteration which addresses the lifestyles
of the target audience.
*The main colours used are black, white and
red. These colours connote importance,
youth and dominance. They make the house
style bold and attention –grabbing.
The bar code is in the corner and is a subtle
element in the composition of the magazine.
It also displays the date, issue number and
price.