A note from the editor is a weekly feature
of KERRANG! It is a way to interact with
the reader on a personal level. The
‘handwrote’ signature makes the message
feel more direct.
The layout is very uncomplicated and
makes the magazine easy to navigate
around. The more known stars and events
are highlighted more to capture the
reader’s attention and make them want to
read more on the articles which have cost
the magazine more to produce. An
example of this is the 8 page review on
Reading and Leeds festivals.
Mostly chaotic MCU’s and MS are used
which connote the genre of the magazine;
punk, rock, metal and indie and are ideal
self/partner for the target audience.
Advertising a competition is technique to
maintain the readers’ loyalty and keep
them excited about the magazine.
KERRANG! have emphasized the
completion with good use of a banner. It is
yellow and maintains the house style.
The heading ‘contents’ is in a block
capital, sans-serif, easily legible font
that is also yellow, continuing the
corporate image of KERRANG!
A pull quote which has sexual
connotations suggests the audience the
magazine is aimed at are young and
raunchy. Also that they enjoy gossip.
The sub-heading of ‘this week’
continues with the corporate colours
yellow and black. The heading also
carries the sans-serif block caps font.
The smaller headings bellow use the
same font and colours but inverse
colours, which makes the reader
understand clearly that they are part of
the same category.
A subscription is more valuable to a
magazine company as they are
guaranteed weekly readers opposed to
impulse buys. This is why KERRANG!
have advertised a subscription in the
magazine which works out cheaper than
usual retail price