Executive Summary

Elephant Central

Contact Information
Omar Perez
678-999-8212
Elephant.centrail@yahoo.com
Elephant Central
Gainesville High School 715
Woodsmill Road

Company Background
Business Description: Elephant central is a school store run
and owned by the entrepreneurship pathway. Elephant central
will contain anything a student at our school will need such as
school supplies, healthy snacks, school t-shirts, and we will
also be customizing clothes.
Business Model: Our products will benefit our fellow students
and administrators providing them with anything they will need
throughout school.
Mission Statement: My mission statement is to provide the
necessity goods such as snacks, school merchandise to
represent our school when they are out of school to my fellow
classmates.

Market Opportunity
Opportunity: Theyre stores who have great quality products,
but are very expensive. We sell products that are a sufficient
price and still have the same great quality or even better for the
customers.
Target Market: Our target market is focused towards the 9th
Graders and teachers, faculty, and staff who work at the 9th
Grade Center.
Industry Overview: Our school store industry is retail.
Market Research: This is a school store made especially for the
9th graders. We have products that the students will need
throughout the school year such as school supplies, snacks,

Gainesville, GA 30501
Year Founded
2015
Investment opportunity
(Total startup costs)
Annual operating cost*
(Annual fixed expenses)
Annual sales*
(Estimated revenue for one
year)
Annual profit*
(Estimated profit for one
year)
Return on sales*
(ROS)%
Return investment
(ROI)%
Breakeven units/month*
(Break even units)

school t-shirts, hats, etc. If this comes as planned our store and class will be successful.

Leadership
Executive Order: Mrs. Crumbly
General Manager: Janel Lumpkin
General Manager: Yaritza Mendoza
Sales Associates: Monica Gomez
Sales Associates: Omar Perez
Sales Associates: Bre Langston
Sales Associates: Roan Thompson
Sales Associates: Claire Oliver
Sales Associates: Juan Mejia