Competitive Analysis table

Glo
Central

Forever
21

Strength Weakness

Strength

Weakness

Strength

Products

Long
lasting
clothin
g

They
take
longer
to make

Modern
style

Material
used to
make

Europe
an
based
style

Price

Cheap
er than
others

Profit to
actual
price
imbalan
ce

Quality

High
quality
clothin
g

Takes
longer
to get in
store

High
quality
clothin
g

not long
lasting
material

long
lasting
materia
l

Selection

Wide
selecti
on of
items

Clothes
get
constant
ly
rotated
through
out the
different
seasons

wide
selectio
n
choices

too
much to
choose
from

wide
variety

sizes

Service

We
provid
e good
in
store
service
and
deliver
y

Service,
very few
times,
may be
slow

sales
associa
tes
walks
around
helping

not
enough
associat
es to
help

associa
tes
help
around
entire
store

not
enough
associat
es

Factor

H&M

people
dont
buy
products
due to
price

Importance
to
Customer

Weakness
1

too
expensi
ve

Competitive Analysis table

Reliability

Clothin
g
always
arrives
in
perfect
conditi
ons

It takes
a little
longer
for the
clothing
to get to
you

online
orders
correct
and
undam
aged

has
product
s
custom
ers
want

sizes
may run
smaller
than
usual

Stability

During
our
first
weeks
busine
ss has
been
boomi
ng

We
haven't
been
out for
long and
our
status
may
change

very
stable
in work

stable
in
clothin
g
industr
y

based
on
Europea
n
econom
y

Expertise

We
have
years
of
college
level
experi
ence

We are
very
new to
the
clothing
business

hundre
ds of
stores
around
world

many
options
from
diverse
custom
er base

Europea
n based
compan
y

Company
Reputation

We are
very
reputa
ble
with
our
custom
ers

Not as
big a
reputati
on as
the
other
compani
es

great
reputat
ion
over
genera
tions

good
reputat
ion for
great
product
s

Competitive Analysis table

Location

Many
custom
ers
visit
due to
our
locatio
n

Appearance We

presen
t
ourselv
es as a
very
proficie
nt
busine
ss

Fewer
location
s and
located
on the
west
coast

Many
locatio
ns in
the
country

only
found in
malls

big
stores
with
many
locatio
ns

only
found in
malls

Competi
tors
think we
are not
as
professi
onal due
to our
urban
theme

Front
mirror
display
nice
and
neat

clothes
thrown
around
due to
custome
r

front
display
is neat
and
nice

dressing
rooms
messy

Sales
Method

Busine
ss
cards
and
flyers

We don't
have
anything
big, like
a
commer
cial, yet

effectiv
e
newslet
ter and
billboar
ds
within
mall

no
major
advertis
ements

tv
comme
rcials

little
social
media
outlets

Credit
Policies

20 day
return
policy

Shorter
than
most
stores

30 day
policy

must
have
original
receipt

30 day
policy

original
receipt

Image

Moder
n day,
and
urban

Some
may see
this as
amateur
ish

attracts
people
of all
ages

best
product
s

attracts
teens