ASSIGNMENT 3

This exercise can improve your understanding of various strategies by giving your
experience classifying strategies. This skill will help you use the strategy-formulated tool.
Case
1. Dunkin Donuts is increasing the number of its U.S stores
from 5,500 to 15,000
2. Brown-Forman Corp. sold its Hartmann luggage and
leather-goods business.
3. Motorola, which make TVs, acquired Troyon
Communication, a supplier of TV equipment
4. Macys department stores is adding bistros and Starbucks
coffee shops at many of its stores.
5. Dell just allowed Wal-Mart to begin selling its
computers. This was its first move away from direct mail
order selling of computers.
6. Motorola cut 7,500 additional jobs.

Strategic Management
Market Penetration
Liquidation
Related Diversification
Unrelated diversification
Forward Integration

Retrenchment

7. Hilton hotels is building 55 new properties in Russia, The

United Kingdom, and Central America.

Market Development

8. Video-sharing YouTube launched its service in nine new

countries

Market Development

9. Cadbury Schweppes PLC is slashing 7,500 jobs, shedding

products variation, and closing factories globally.

Retrenchment

10. General electric sold its plastics division for $11.6 million
to Saudi Basics Industries Corp. of Saudi Arabia.

Divestiture

11. Cadbury Schweppes PLC, the maker of Trident gum, just

brought Turkish gum maker Intergum.

Backward Integration

12. Limited brands is selling its express and limited division

to focus on its Victorias secrets and Bath & Body works
division.

Divestiture