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  • Eng 474 12 3 15 Advertising For Weebly PDF 2

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    This document provides guidelines for different types of advertising including flyers, brochures, pamphlets, and posters. For all advertising, include your logo and contact information and be brief. Use big graphics and text to catch the eye. For flyers, place important information like your logo and contact details in the top left corner. Brochures can provide more information than flyers but should still be brief. Pamphlets can provide information over several pages but each section should be organized and uniform. Posters require careful planning and should use large graphics and text that stand out, as they will be displayed for a long time.

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    eng 474 12 3 15 advertising for weebly pdf 2

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    This document provides guidelines for different types of advertising including flyers, brochures, pamphlets, and posters. For all advertising, include your logo and contact information and be brief. Use big graphics and text to catch the eye. For flyers, place important information like your logo and contact details in the top left corner. Brochures can provide more information than flyers but should still be brief. Pamphlets can provide information over several pages but each section should be organized and uniform. Posters require careful planning and should use large graphics and text that stand out, as they will be displayed for a long time.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    55 views3 pages

    Eng 474 12 3 15 Advertising For Weebly PDF 2

    Uploaded by

    api-301785718
    This document provides guidelines for different types of advertising including flyers, brochures, pamphlets, and posters. For all advertising, include your logo and contact information and be brief. Use big graphics and text to catch the eye. For flyers, place important information like your logo and contact details in the top left corner. Brochures can provide more information than flyers but should still be brief. Pamphlets can provide information over several pages but each section should be organized and uniform. Posters require careful planning and should use large graphics and text that stand out, as they will be displayed for a long time.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 3

    ProfessionalWriting:Advertising

    Introduction:AdvertisingParameters
    Thereareseveralelementsthatapplyacrosstheboardwhenusingadvertisementdevices.

    Includeyourlogoandcontactinformation,followingyourcompanysparametersthat
    identifywhoyouare,thatincludescoordinatingyourtext,colorsandlogossothatyou
    becomerecognizable.
    Bebrief.Thetypicalpersonsattentionspanisshrinking.Makeyourstatementquickly
    andgettothepointrapidly.
    Usebiggraphicsandbigtexttocatchtheeyeofyouraudience.Usebrightcolorswith
    contrastingcolors.
    Usebulletpointstodirectyouraudiencetoinformationtheycanretainquickly.Listthe
    benefits.
    Youradvertisingmustbereadable,donotsquashwordstogetherormakethemtoosmall.
    Balanceandplanyourtextandgraphicswell.Toomuchofanythingdestroysthe
    attraction.Donouseclipart.
    Knowyourcompetitionsprofile,createyourownpersonaandstickwithittogainmore
    clients.

    Flyers:ThecosteffectiveAdvertising
    Althoughtheleastexpensiveadvertisement,flyerscanbeeffective.Thelefttopcorneristhe
    firstplacemostpeoplelook,sousethisspacetodrawattention.Ifyouhaveanoutstanding
    graphic,whichcanbeenlargedandplacedattractivelyalmostanywhereuseit.Thenusetheleft
    topcornertofixtheaudienceeyetomoveacrossanddownward.Keepingitsimpleand
    attractive.Placeyourcontactinformationatthebottom,includingname,address,phonenumber,
    emailandlogo.Thisneedstobelargeenoughtobeinformativebutshouldnotoverwhelmthe
    restofyourdocument.

    Brochures:Abriefglimpseintoyourprofile
    Brochuresarewaysofdeliveringamoresophisticatedamountofinformationthanthebrochure,
    yetitstillshouldbebriefenoughtogiveaprofessionalfeelingandinformativepresentation.Use
    graphicsthatarelargeenoughtoberecognizableandtextsparingly,butenoughtosupplythe
    informationneeded.Tablesandgraphscanbeusedtosupplyalotofnecessaryinformation.

    Pamphlets:Givesinformationinchunks
    Thepamphletisusuallyadocumentthatsuppliesalotofinformationwithinseveralpages,but
    shouldstillbeattractiveandappealing.Thefrontpageshouldbesimpleyeteyecatching,
    drawingyouraudiencetoopenandreadthecontent.Explainyourselfandinformyouraudience
    inawaythatwinstheirsupport.Theamountofpagesisindicativetothepurpose,buteach
    sectionshouldfollowasymmetricalandsystematicwayofdivulgingtheinformation.Usingthe
    sametextforheadingsandadifferentoneforreadinglinesthroughoutthepamphletcreates
    unity.

    Posters:Alonglastingadvertisementeffect
    Postersaretypicallythemostexpensiveadvertisingtodevelop.Plancarefully.Apostercanstay
    inoneplaceforalongtimeandyourprofessionalimageandprofileisondisplay.Touseposter
    effectivelyfocusonthethemeandpurpose.Uselargetextandgraphics.Usecolorsthatstandout
    fromsurroundingbackgrounds.Hangyourpostersprofessionally,squaredandsemipermanent.
    Checkontheirpresentationandreplaceiftheyappearraggedorold.

    Bibliography
    http://www.printaholic.com/15tipsforwritingeffectiveflyers/
    https://designschool.canva.com/blog/50brilliantflyerdesigns/
    http://roundhouse.cc/us/top5flyerdesigntips
    http://www.creativebloq.com/printdesign/startupsguidebrochuresuccess11135194
    https://www.3dissue.com/stepbystepguideinhowtocreatedigitalbrochures/
    http://www.creativebloq.com/printdesign/howdesignposterprotips7133634
    http://www.apa.org/gradpsych/2011/01/poster.aspx
    https://www.ncsu.edu/project/posters/
    http://www.etu.org.za/toolbox/docs/organise/webposter.html

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