Creative Digital Media Production Unit 1: Lesson 8

What are the definitions of the following terms

Denotation
The literal mean of something. For example a picture of a Rose
denotes a flower
Connotation
The isdea or feeling a word or image can invoke. For example a
Rose might carry connotations of love and romance
What are some of the stylistic codes we can analyse magazines with...
Layout and Design The way in which the text is constructed partly through
the technical
Camera Shots The choice of shot on a print text helps communicate meaning
Lighting The way in which the image is lit helps in the construction of the
image
Use of Colour The colours chosen to be incorportaated into print texts convey
messages about the texts genre and often about the consumer who will buy it.
Graphics Logos and graphical representations appear in many forms on print
based texts
Post Productions Techniques It is the case in the media today

What are some of the stylistic codes we can analyse adverts with...
Iconography
For example settings and objects to give a text a well known icon
Clothes
Tells us messages about the individual

Expression
Facial expressions also communicate messages
Gesture
Gestures ae non-verbal communicators and as such cross
languages barriers
What are some of the stylistic codes we can analyse adverts with...

car in the
What are the The
stylistic
codes telling us in this example? (Annotate
background
is old so it
using text boxes).
could mean Snoop
Dogg is old

The car looks new and

polished and has new
lights and all that will
cost a lot of money so it
could mean that he has
a lot of money and
showing of that he is

The way
Snoop Dogg
is slouching
and crouching
down gives u
that down
town feeling
and also
showing that
he is cool

The colours are dark so it could mean

that the songs has some dark feelings
or that this album isnt going to be all
happy and has some negative feeling
in

TASK
Use Photoshop to create a
poster for the new iPhone 6.
Make sure to utilise stylistic
visual and technical codes to
appeal to audiences.