Problems with Promotion

Group Members
• Ghinwa Imran
• Aleema Karamat
• Nabeel Atiq
• Hassan Munir
• Hina Malik
• Maham Tariq
• Tabish Mujahid
• Taimoor Masood
Introduction
• joint venture between Abu Dhabi Group &
SingTel Group.
• SingTel acquired 30% percent equity
• Warid develops its products and services
according to segments that are
▫ Masses (Prepaid)
▫ Youth
▫ Post-paid ( corporate)
STRENGTHS:

• Financial Strength of shareholders and telecom expertise

• Fast growing cellular operator in Pakistan; achieved 9.7 m

sales in less than 2 years

• Strong and experienced management team

• Extensive sales and service network with 257 franchises and

more than 80,000 retail outlets

• Modern network with core ready GPRS and EDGE ready

Weaknesses

• Less time in market as compared to major

competitors
• Less coverage as compared to major
competitors
• Less experienced employees than competitors.
• “Seth organization”
• Not able to capitalize on start
Opportunities

• A developing market
• Mergers, joint ventures or strategic alliances
• Could develop new products
• Decline of major competitors
• Technologically better environment
• New launches
• More customers after re-launch
Threats

• Emerging companies in market

• Unstable political conditions
• New companies in market
• High public expectations
• Low prices of competing brands
Advertising

▫ Not given enough air time

▫ Not targeting youngsters
▫ Illogical and cheap
▫ No wow factor
..Marketing problems
• Low BTL, ATL and TTL
▫ Unclear message
▫ Run of the mill
▫ No creativity
• Brand ambassador
Recommendations
• Promotion of brand ambassador.

• Replacement of brand ambassador.

• Different ads for different target markets.

• Improvement of comic and other entertainment

services.
Continued…
• An audience-centered tagline.

• Arrangement of advertisement campaigns

• Reformation of ATL/BTL activities.