Assignment of IMC

Integrated Marketing Communication

Submitted to:

Dr. Shaheera Amin

From:

M. Nouman Ahmad

(MBA-13-55)

Bahauddin Zakariya University Sub-Campus, Sahiwal.

Interview Question:
What are the reasons behind new, different and odd names of new products which
are being launched by companies?
The interview audience was consisting of 10 people with same age group.
were asked same question separately.

They

Response:
The audiance marked that the brands who choose different and odd names,
like CupShup by Dalda , Tarang by Engro Foods and BallyBally Daal chana
want to create differentiation among other competing products. Some of them said
these kinds of names are easy to remember and these names make suspense about
the product in their mind. Some of them said that this strategy is used to attract the
customers or potential buyers and some of them said it is just for consumers
entertainment that they should never bored of the product.
In conclusion, all the records indicates that this strategy is useful to create
differentiation, to show innovativeness, easy to remember and also for
entertainment.