Professional Documents
Culture Documents
Final Marketing Plan
Final Marketing Plan
Final Marketing Plan
Table of Contents
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
Work Plan
Assessment of Strengths and Career Goals
LinkedIn Account
Personal Brand Statement
Elevator Pitch
Cover Letter
Resume
Interview Questions
Career Fair Experience
Information Interview Summery
Reflection of 360 Public Relations
Final Presentation Slides
1. Work Plan
o Purpose
are never fully done with a project until you review and edit it at
least four times.
o Resources
The resources that I needed to achieve my goals and objectives
included both workplace and academic resources. MY workplace
resources included: co-workers, the building and my desk and
materials that I used every day. The resources at school included
access to professors, access to the library and the computer and
Internet.
o Constraints
The biggest constraint I noticed throughout my internship was my
time. I had no time for myself and I fond my schoolwork lacking. I
know that ultimately school comes first, but because I enjoyed my
internship so much, I didnt ask for time off. There were times were
I was late for class or missed class completely and because of that, I
realize now that my grade is going to suffer. I know that for next
semester I need to manage my time more appropriately and set a
schedule at the beginning of each week, complete with a to-do list
and deadlines.
o Accountability
Throughout the semester, I was accountable for completing each
assignment given to m. However, once I was done, I passed it along
to my supervisor Ali, where she then edited it and gave me
feedback. From there, I implemented her edits and then passed it
on another supervisor, Allison. She would also give me feedback,
where I would once again implement her ides and then pass it along
back to her. Allison had the final say it what was considered finish.
It was a long process but it was a great learning experience as I got
to experience two different supervisors and learned a lot from the
each of them.
o Strategy
After completing my work plan, I know that I can and will use my
resources to overcome my time constraints for next semester in
order to reach my goals and objectives. My ultimate goal upon
graduating is to have a job lined up. As I begin the job search
process, I have done a lot of thinking of whether or not I want to
continue my career at 360 Public Relations. However, after talking
with professors and peers, the pay at 360 is not great and although
the environment and perks are great, I know that I need to be able
to support myself.
3. LinkedIn Account
4. Personal Brand
During my junior year of college, when I was trying to figure out what
5. Elevator Pitch
From marketing to social media, I have always enjoyed the process of
learning and growing in the communications field. I am a senior at
Simmons College graduating in May 2016 with a skill set ranging
from Microsoft programs to Cision. My love for public relations and
marketing communications has grown while interning at 360 Public
Relations, Harvard Medical School and completing smaller projects
throughout my time at Simmons. I look forward to continue to grow in the
coming months.
10
8. Interview Questions
a. What skills and experiences would make an ideal candidate?
b. What have you enjoyed most about working here?
c. Do you offer continuing education and professional training?
d. What is the next step in the process?
e. Can you tell me more about the day-to-day responsibilities of this
job?
f. Describe the culture of the company.
g. What are the next steps in the interview process?
11
12
13
her experience in college, her internship experience, what lead her to 360,
the experience she had had thus far and her plans for the future. It was
great getting to know a little about her background and the way she came
across 360. After connecting with her, I realized that I could see myself in
a similar position as she was. She loved her job and enjoyed meeting with
clients. She was easy to talk to and had a great personality. It made me
realize that today, you cannot be afraid to speak up and ask questions and
tell the truth.
After being part of 360s environment for about a month an a half, I sat down
with my two supervisors, Allison and Ali and had a progress meting with
them. During this time, I was able to complete an informational interview
with them because they held the positions that I was ultimately interested in.
Both Allison and Ali were interns at 360 before accepting full-time positions
as an account coordinator and an account executive. I asked them a range of
questions including:
When you were in college, what did you think your career was going to
be?
If you could give me some advice about entering his field, what would it
be?
14
I learned a lot of important thins and when I complete my time at 30, I plan to
sit down with them and ask them questions more directed at my individual
work ethic and my overall demeanor. Allison and Ali have been amazing to
work for. They are young and are so easy to relate to. They are more like
friends than bosses, however, they know how to advise me and make me a
better intern.
15
Allison and Ali took me under their wings and guided me to a path of
success. They taught me how to do my job and do it efficiently and correct.
Although I still cant seem to remember to change the font to Tahoma 10
black all the time, they never get mad and always send a friendly reminder.
Another thing I especially like about the agency life are the perks. For
example, every Friday is Bagel Friday, and although I am allergic to
gluten and cant eat bagels, it is so nice seeing everyone come together for
a quick breakfast on Friday mornings. 360 also offers up use of their ski
house for you and guest throughout the winter months. I thought this was
so cool, especially the idea of ho it was opened to interns. Interns at 360
are not treated like slaves. We are given legitimate work that is actually
valued and used. We do not make coffee, run errands or twiddle our
thumbs. We are constantly busy helping our team with projects.
Since day one, 360 has been busy meeting deadlines and getting new
clients. It has been an exciting environment to be a part of, especially with
Halloween and Thanksgiving so close together.
The environment in the office is truly amazing. However, a question that
has been lingering in the back of my mind is if I get offered a job here, will
I take it? I have talked to you about this before, and the money just is not
good. I recognize that this is the type of environment I thrive in, however, I
feel as though the money is a big problem. In addition, 360 currently has
two full-time interns that are post-grads and are making the same amount
of money as me, just working a "normal" 8-5 shift. I honestly do not know
if I like the idea of still being an intern after I graduate.
16
I have continued to be busy working on the PBS KIDS account each day
doing a lot of writing, writing and more writing. Each day I am responsible
for drafting a coverage report that highlights coverage for the day and then
is sent off to PBS KIDS directly. I have learned a lot in the short time
period I have been here and it has been a truly rewarding experience.
17
18