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    Stukent Pres

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    The document provides an overview of the Geriatric Hurricanes tablet marketing campaign which used a widespread initial strategy across many brands and products. It discusses their third place revenue ranking and lessons learned over 5 rounds, including that emails were ineffective, keywords are important, and budgets need management. The key insights highlight trial and error, budget mindfulness, conversion rates determining success, and avoiding relying on one approach.

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    Stukent Pres

    Uploaded by

    api-247273205
    21 views12 pages
    The document provides an overview of the Geriatric Hurricanes tablet marketing campaign which used a widespread initial strategy across many brands and products. It discusses their third place revenue ranking and lessons learned over 5 rounds, including that emails were ineffective, keywords are important, and budgets need management. The key insights highlight trial and error, budget mindfulness, conversion rates determining success, and avoiding relying on one approach.

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    The document provides an overview of the Geriatric Hurricanes tablet marketing campaign which used a widespread initial strategy across many brands and products. It discusses their third place revenue ranking and lessons learned over 5 rounds, including that emails were ineffective, keywords are important, and budgets need management. The key insights highlight trial and error, budget mindfulness, conversion rates determining success, and avoiding relying on one approach.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    21 views12 pages

    Stukent Pres

    Uploaded by

    api-247273205
    The document provides an overview of the Geriatric Hurricanes tablet marketing campaign which used a widespread initial strategy across many brands and products. It discusses their third place revenue ranking and lessons learned over 5 rounds, including that emails were ineffective, keywords are important, and budgets need management. The key insights highlight trial and error, budget mindfulness, conversion rates determining success, and avoiding relying on one approach.

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    © All Rights Reserved
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    of 12

    STUKENT OVERVIEW

    The Geriatric Hurricanes Ally McLaughlin, Delaney Owen, Joe Dougherty, Joey Rowe

    INTRO
    Tabulous
    Apple, Samsung, Android, Windows,
    Sony, Asus, Lenovo, and Blackberry
    Best Tablets
    Lenovo Campaign: Focus on Sony and
    Asus

    OVERVIEW
    Widespread, less focused
    strategy.
    Third place in overall revenue.
    Lenovo: 2nd best campaign.
    Emails were ineffective for us.
    Dominated our first round of
    results.

    WEBSITE

    ROUND 1
    Initial Layout
    Budget Allocation
    Late Start

    ROUND 2
    Fewer Products
    Eliminated
    Ineffective
    Keywords

    ROUND 3
    Optimize Emails
    Elimination of
    Ineffective Keywords

    New campaign
    Elimination of
    ad groups

    ROUND 4

    ROUND 5
    Return to Android
    Exploration of
    opportunities to sell

    KEY INSIGHTS
    Process of trial and error
    Be mindful of budgets!
    Keywords are key
    Emails are extremely cost effective
    Conversion rate is the ultimate determinate
    of success
    Dont put all your eggs in one basket

    FUTURE RECOMMENDATIONS
    Focus on a couple key products
    Email campaigns need more attention
    Spread out your budget

    THANK YOU!

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