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Excellent Foods Presenation
Excellent Foods Presenation
An product by
Excellent Foods.
Name: ??
I.D: ?????
Class: ??
Executive
Summary---------------------------------------------------------------3
Company
Profile-------------------------------------------------------------------4
Vision &
Mission------------------------------------------------------------------6
Market
Analysis------------------------------------------------------------------10
Marketing Strategies
(4Ps)----------------------------------------------------13
Conclusion-------------------------------------------------------------------
Executive
Summary
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Company Profile
Excellent Foods began its journey in early 2014 as a Spice company, with a
revolutionary product (confiture Jam made by finest fruits of nature) that
popularized the concept of having clean, healthy food. Excellent Foods
initiatives were, to make manufacture the confiture Jam that is hygienic, reduce
time spent in the kitchen by women, foster health and contribute towards personal
attractiveness, so that people who use our product confiture Jam would be able
to experience a more rewarding life-style.
This was long before the phrase Corporate Mission had even been invented.
However, our founders philosophy remains unchanged over time. Even if their
language and the notion of only women doing the housework have become
outdated, in this age of rapidly changing lifestyles, fuelled by the rampant
development of technology; consumers are compelled to alter their eating habits.
Excellent Foods responds to this challenge of developing innovative food
products based on convenience and quick preparation in line with modern lifestyles
and yet retains traditional values through its diverse collection of food products.
In a history that now crosses three decades, Excellent Foods success has been
influenced by the major events of the day economic boom, depression, wars,
changing consumer lifestyles and technological advancements. Even after three
decades the companys focal point still remains on customers needs through
managed company
Mission
With commencing worth Rs.10 billion, to be a Rs. 50 billion
Company Values
Innovation
Health
Quality
SWOT Analysis
Strengths
Weaknesses
Modernized
Technology
Farm fresh image
More fruit content
Variety in Flavours
Less Support of
Promotions
Less Packaging
Varieties
Limited Traget
Market
Opportunitie
s
Threats
Increased
Untapped Market
Segments
Available
Packaging options
New flavours can
be introduced
competition
Aggressive
Advertisement of
Competitors
Increasing Market
Share of
Competitors
Strength
The first food company of Pakistan to win
location.
Have more fruit content.
Weakness
Less support of Promotions.
Low advertising on the Media.
Contended with their brand name.
Very less packaging variants.
Decreasing growth rate and eventually losing
market shares.
Opportunities
Have an opportunity to target untapped
market segments.
Creating new horizons for the food processing
companies.
Increase the depths of its existing products
categories.
The company may invest in new product
categories.
Threats
Increased competition
Aggressive Advertisement of Competitors
Increasing Market Share of Competitors
Industry Rivalry
low switching costs.
Industry is growing.
Exit barriers are high and rivals stay and
compete.
Product differentiation.
Fixed cost are high .
switching costs.
Degree of differentiation of inputs.
Impact of inputs on cost or differentiation.
Presence of substitute inputs.
Strength of distribution channel.
of distribution.
Buyer price sensitivity.
Differential advantage (uniqueness) of
industry products.
Buyer volume.
Bargaining leverage, particularly in industries
with high fixed cost.
Buyer information availability
Product
Price
Place
Promotion
Product
confiture Jam is a pure fruit Jam , made by the finest fruits
of nature.
Price
Place
Available in all large / small store & shops.
Promotion
Electronic Media, Paper media, along with Social Media
STRATEGIES
Excellent Foods have different strategies for their
profit
No artificial color and no artificial flavor are in
their motto!
STRATEGIES
Product Strategy.
Marketing Strategy.
Pricing Strategy.
Distribution Strategy.
Advertising and Promotion Strategy.
Business level strategy.
Operation level strategy.
Product Strategy
No artificial colour and no artificial
Product Strategy
Black Currant Jam
Apple Jam
Golden Apple Jam
Golden Mist Marmalade
Mango Jam
Mixed Fruit Jam
Pineapple Jam
Pineapple Jelly
Raspberry Jelly
Strawberry Jam
Product Strategy
Excellent Foods has launched its
Excellent Foods.
Marketing
Strategy
Newspapers.
Posters.
Radio channels.
But they mainly invested
Pricing Strategy
Excellent Foods pricing goal is to increase sales volume
Packing
Strategy
Weight
Packing per
#Product
1 Apricot Jam
450 g
12 Jars
2 Black Currant Jam
450 g
12 Jars
3 Chocolate Spread
375 g
12 Jars
4 Golden Apple Jam
450 g
12 Jars
Golden Apple Jam
5
200g
12 Jars
Junior
Excellent Foods has launched its classic preserves in
smaller packaging, i.e., 200g Jars, so that you can enjoy more flavours
in lower price.
6 Mango Jam
450 g
12 Jars
7 Mango Jam Junior
200g
12 Jars
Excellent Foods has launched its classic preserves in
smaller packaging, i.e., 200g Jars, so that you can enjoy more flavours in
lower price.
8 Mixed Fruit Jam
450 g
12 Jars
9 Mixed Fruit Jam Junior 200g
12 Jars
Excellent Foods has launched its classic preserves in
smaller packaging, i.e., 200g Jars, so that you can enjoy more flavours in
lower price.
Distribution Strategy
We also distribute directly to some retailers
PATH
Incentives
Public relations
Exports
Imports
Sales
Research and development
Quality policy
Conclusion
Customer
Competition
Corporation
THE END