Articles

2nd National and International Graduate Conference
25 September 2015, KU Home, Bangkok, THAILAND

Trend of Leadership of the Chiefs of Police Provincial Stations in Khon Kaen
*
Police Colonel Saifa Jirawattanasakul

20
2557
1-20 26

: ,
Abstract
The research's objective is to study the trend of leadership of the chiefs of police provincial stations
in Khon Kaen Province and to elaborate the findings into the guideline for the sustainable development of the
leadership of the police provincial stations' chiefs. Qualified as qualitative type, the researcher conducted an
in-depth interview among 20 key informants comprising the chiefs of police provincial stations in Khon Kaen
Province. The data gained from the in-depth interviews are classified for analyzing and synthesizing using the
expressive strategies. The result is as follows: Considering the leadership of the chiefs of the police stations,
it is crucial that they must have the vision to modify the unit as well as developing it to always be modern
with the ultimate goal in providing service to the public. Cooperation and understanding among the unit's
*
[1]
2 nd National and International Graduate Conference

members must be established. They are also required to acknowledge and share the same understanding in
terms of the organization's vision. Furthermore, they need to behave themselves as role model in which they
can do so by showing the sense of tolerance, sacrifice, and discipline. These chiefs should also seek
cooperation from every sector concerned as well as respecting other individuals' honour and rights.
Moreover, they need to be equipped with good attitude and capable of ideas to maintain their good ties with
others. It is very crucial that, in terms of development, the chiefs need to gain their self-knowledge by
researching from important and updated news and information. When they come across vital and beneficial
news, they need to convey them to others on the basis of true understanding and honesty in those news.
Apart from that, they need to be aware of their consciousness and responsibility towards their units. With
their determination and commitment in solving problems, these chiefs are required to study the information,
analyze the situation, and solve the complication on the basis of fairness and justice.
Keywords: Trend of Leadership, Chief of the Police Station

( ,
2550)

( , 2529;
, 2530; , 2530)
[2]


( , 2557)

10,885
26 199 2,139
1,820,110

26
1) 2) 3) 4)
5) 6) 7) 8)
9) 10) 11)
12) 13) 1 4) 15)
16) 17) 18) 19)
20) 21) 22) 23)
24) 25) 26)
(, 2558)

, ,

, , , , ,

[3]


(
, 2524; , 2524)

( , 2530)
(Rights) (Obligation)

(Rules Governing Behavior)

(Robbins, 1996; Brinkerhoff & White,1985; Stark, 1992)

9
1.

2.

3.

[4]

4.

5.

6.

7.

8.

9.

( , 2546; Robbins, 1996)

( , 2550; , 2525; ,
2554; , 2527)

[5]


( , 2530)
1.
(Documentary Study)
2. (Field Study)

(Key-informant)

20

1.

2.
(Individual depth interview)

3.

3.1

3.2
3.3
[6]


20
2557
1-20
20
51-60 13 40-50 7
31-35 9 26-30 4
35 4 21-25 3
5-6 8 3-4 5 6 4
1-2 3 16
4 1
15 1-2 4 5-6 1
3-4 15 5-6 4
6 1 1-5 15
6-10 4 15 1
20-50 14 51-80 4 81-110 1
110 1
30-60 10
61-90 7 120 2 91-120 1

[7]


[8]


( , 2537: 61-66)

1.

2.

. 2529. . : .
. 2530. . : .
. 2530. . : .
[9]

__________. 2550. . : .
. 2530. . : .
. 2557 [ ]. 24 2557
[ 22 2558] : www.komchadluek.net/detail/20141224/198239.html
. 2525. . : .
. 2550. .
, .
.
. 2554. . :
. 2546. 5-8
4. : .
. 2527. .
2. : .
. 2558. . :
.

. 2524. : . : .
Brinkerhoff, D. and White, L. 1985. Sociology. New York: West.
Robbins, S. 1996. Organizational Behavior. 7th ed. New Jersey: Prentice Hall.
Stark, R. 1992. Sociology. 4th ed. California: Wadsworth.
[10]


Trend of Public Participation in the Water Management
for Sok Rung Public Resevoir, Non Sa-At, Non Sa-At, Udon Thani
*

Police Captain Nannapat Praladsrichauy

20

: ,
Abstract
The research's objective is to study the public participation in the water management of Sok Rung
Public Reservoir, Non Sa-at, Non Sa-at, Udon Thani in order to elaborate the findings into the guideline to
*
; E-mail: nannapat_1968@
hotmail.com
[11]

achieve the sustainable progress for the people's participation in the water management. Employing the
qualitative research method, the researcher conducted an in-depth interview with 20 key informants
comprising the chief of the water user group, the leaders of the water user community, the local scholars with
knowledge in water management, and the water users. After classifying the data for further analyzing and
synthesizing using the expressive method, it is found that the location of Non Sa-at Village consists of sand
which is not ideal for containing water. The villagers thus decided that they need water resource for the dry
season and later chose the suitable area for building reservoir. Relying on the local residents' willpower,
planning for the construction and sluice gate was set up. In concern of flood, the villagers donated land and
gave their opinions on which methods should be used with the construction. Later on, the development and
modification of the reservoir took place in which the villagers got in touch with the provincial units for further
assistance. They held a meeting and sent their representative to ask for aid from the units concerned i n
terms of maintenance. The community's leaders meanwhile provide information on the things people should
not do when benefiting from the reservoir together. This results in the adequate amount of water for usage in
consummation and agriculture. Moreover, the reservoir also serves as the gathering place for people in the
community. They are proud of having their own water resource in the community and feel a strong sense of
ownership. They also feel reassured of having enough water for their purpose and that they can take care of
the reservoir on their own. In addition, the community's leaders join in to express their thoughts which reflect
the true needs of the community. They transferred the community waterworks to the Provincial Waterworks
Authority since it can guarantee that they will get better-quality water for consummation and agriculture for all
year.
Keywords: Trend of Public Participation, Sok Rung Public Reservoir
..2480-2490

(
)

( , 2558)

()

216
[12]


( , 2558)
..2508

(
) ( , 2558)
..2513

13 2520 4 57 1
( )

..2528
( ,
2558)

( , 2558)

(Qualitative Research) (In-depth
Interview)
[13]


( , 2542: 21)
1.

2.

3.

4.
5.
( , 2554: 16-17)
4
4
1. (participation in decision making)

3
1.1 (initial decision)

1.2 (ongoing decision)

1.3 (operational decision)

2. (participation in implementation) 3
2.1 (resource contribution)

[14]

2.2 (project administration and coordination)

2.3 (participation in enlistment)

3. (participation in benefits)

3
3.1 (material benefits)

3.2 (social benefits)
3.3 (personal benefits)

3
4. (participation in evaluation) 2

(A People Empowerment In Water
Resource Management)

4

1.
-
2.

3.

4.

( , 2550)
[15]

20
15 5 40-50 4 51-60 10
61-70 4 71 2 10
4 1 5
13 .-. 4 3 /
3,000 2 3,000-5,000 3 5,000-10,000 7
10,000 8 1-10 1
11-20 2 21-30 2 30 15

[16]


4

3

[17]

3

3

3
2

1.

2.

3.

4.
5.

6.

7. -
8.

. 2542.
. (), .
. 2545.
.
[18]

. 2527. . :
.
. 2550. . :
.
. 2558. .
: .
[19]


Inheritance Methods of the Buad Kwai Ha (Buffalo Ceremony) Tradition
in Ban Maed Community, Chiang Khwan, Chiang Khwan, Roi Et
*
Police Lieutenant Chatree Sreejun

20

: ,
ABSTRACT
The research aims at studying the inheritance methods of the Buad Kwai Ha (buffalo ceremony)
tradition in Ban Maed Community, Chiang Khwan, Chiang Khwan, Roi Et before elaborating the findings into
the guidelines for promoting the tradition's inheritance methods to achieve further sustainability. Implementing
the qualitative methodology, the researcher conducted an in-depth interview from 20 key informants
comprising the local scholars of Ban Maed Community. The data were later classified for analyzing and
*
[20]

synthesizing using the expressive methods. It shows that the Buad Kwai Ha tradition is related to the
villagers' agricultural works in which they rely on it when praying for the rain to help with their farming activity.
This shows the local residents' dependence and faith in the tradition. Also, Buad Kwai Ha helps plant the
northeastern-Thai spirit in the younger generation's hearts as well as creating their peace of mind.
Furthermore, the tradition itself reflects the act of gratefulness towards those with kindness for others. Fun
and pleasant, the tradition of Buad Kwai Ha celebrates the bond within the family institute which is the most
important factor in teaching the body of knowledge for the inheritance of the tradition and its essence with the
parents passing on the knowledge to the next generation by acting as a good role model. Ban Maed
Community regularly organizes the tradition with the included activities such as the Local Scholars Club, joint
meetings for preparations, information-sharing via the community's broadcasting station as well as
establishing the Studies Center for local culture and tradition in order to connect the data between cultural
networks.
Keywords: Inheritance Methods, Buad Kwai Ha

( , 2540)

( , 2540)

[21]

(Qualitative Research)
(In-depth Interview)

(Keyinformant)
20
(purposive sampling)

1. (2546)

6 (
, 2554)

1.1

1.2

1.3

1.4

1.5

[22]

1.6

2. (2540)

[23]


3 1
2 2

[24]


(2557)

(2540)

(2557)

(2554)
[25]


(2557)

(2548)

(2557)

(2557)

(2554)

(2557)

1)

[26]


2)

3)

4)

. 2540. .
, .
. 2557.
. ,
.
. 2557. .
,
.
. 2553. .
, .
. 2557.
. ,
.
. 2555.
. :
.
[27]

. 2554.
. ,
.
. 2548. . : .
[28]


Inheritance Methods for the Pouk Siaw (Friendship-Bonding) Tradition
in Ban Hua Khua Community, Pueai Noi, Pueai Noi, Khon Kaen
*
Police Lieutenant Trairat Ngadsuntear

20

: , ,
Abstract
The research's objective is to study the inheritance methods for the Pouk Siaw (Friendshipbonding) tradition in Ban Hua Khua Community, Pueai Noi, Pueai Noi, Khon Kaen in order to elaborate the
findings into appointing the guideline for the sustainability of the inheritance methods for the Pouk Siaw
*
; E-mail: max_rpca4965@
hotmail.com
[29]

tradition. Qualified as the qualitative type, the researcher conducted an in-depth interview from 20 key
informants comprising the local scholars with knowledge in Pouk Siaw tradition. The data were later classified
for analyzing using the expressive methods. It is found that the Pouk Siaw tradition can be dated back since
the Sukhothai Period as indicated in the history. The word 'Siaw' means comrade or true friend that can die
for each other. The Siaw pair will develop bond and love as if they were siblings while the behavior between
their relatives are exactly like that of their own blood relatives. The ancestors usually teach the younger
generation how to behave and act as role model as well as conducting the traditional standard for the Siaw
pair. Joint activities between the Siaws are often carried out. Also, the working committee would organize the
annual Pouk Siaw tradition and invite the local residents to join. The tradition itself needs to be emphasized
on its sacredness. For the local residents, they love each other and are united together in working and
developing their community. In this regard, the family institute is the first start in planting the villagers'
consciousness. Those who are Siaw are required to act as role model and truly understand the meaning of
Siaw as friends in need as told and demonstrated by their ancestors and parents. These have shown the
benefit of having Siaw. In addition, the units from both the public and private sectors can join by supporting
the establishment of the museum. They can also set up a clear network. The villagers meanwhile can
contribute by expressing their support in continuing the Pouk Siaw tradition.
Keywords: Inheritance methods, Pouk Siaw tradition, Ban Hua Khua Community

3

( , 2527: 100)

( , 2531: 137-453)

[30]


(
, 2523: 2-3)

"
" 15

(
, 2554)

(Qualitative
Research) (In-depth Interview)

(
, 2555)
..2542
+
[31]


(, 2546)

( , 2546
, 2557)
1.

2.

3.

4.

5.

6.

( , 2523: 2-3)

( , 2523: 49-55)
(
)
2

( , 2553)

( , 2536)
[32]


15 5

(, 2554)

20 9
11 70 8 50 5
51-60 61-70 4 3
11 6 2 1
8
. 6 5 1
10,000 7
3,000 3,000-5,000 6 5,001-10,000 1
30 18
21-30 2

..2523 5
30

..2523
15 5

.

[33]


[34]


( ,
2546 , 2557)

[35]

1.

2.

3.

4.

5.

. 2536. . ,
.
. 2523. . : .
__________. 2527. . 1 (3): 46-54.
. 2557. . . ..
, .
. 2546. ..2542. : .
. 2531. .
, .
. 2523. . 2: 49-55.
. 2554. . 2 (3).
. 2555.
. : .
. 2553. . : .
[36]


Tourism Potential of the Red Lotus Lake, Baan Diam Village, Chiang Wae,
Kumphawapi, Udon Thani
*

Police Lieutenant Taweesak Chaloemsaen

20

5
: ,
Abstract
The research's objective is to study the tourism potential of the Red Lotus Lake, Baan Diam Village,
Chiang Wae, Kumphawapi, Udon Thani and to elaborate the findings into the sustainable development for
the potential of the Red Lotus Lake touristic site. Qualified as the qualitative type, the researcher conducted
*
; E-mail: chalemsan17@
gmail.com
[37]

an in-depth interview with 20 key informants comprising the Chief of Baan Diam Village's Boat Group, the
Chief of the Preserved Forest Quarter, Nong Han, Kumphawapi, boat and shop operators, representative of
Baan Diam Village, local scholars of Baan Diam Village, the Chiang Wae Municipality Chief, and the Tourism
and Sports Director of Udom Thani. The data gained from the in-depth interview are classified for further
analyzing and synthesizing using the expressive strategies. The result is as follows: Nong Han Lake is the
biggest freshwater resource in Udon Thani with convenient transport route directed to it. It has attracted a lot
of television media in which many programmes and PR have taken place there. Born naturally, the red lotus
usually blooms in the winter. To enjoy the beauty of the red lotus, there is a boat service in which the boat
operators join in meetings together to set up preparations and standard. Every tourist is required to wear life
vest before going on the boat tour whereas the route is carefully chosen to prevent any accidents. Also, there
are staffs on the pier for safety concerns as well as homestay accommodation with the owners as their
guards for tourists. Restaurants in the area offer local cuisine while the material for the community's local
products comes from Nong Han Lake. Electricity is available in the community and the touristic area. The
place itself is also home to the traditional legend of Pha Daeng and Nang Ai. Furthermore, its tradition of the
5th Month Merit-Making or Songkran Merit-Making distinguishes the community from others with the local
residents performing their religious rites vigorously.
Keywords: Tourism potential, Red Lotus Lake
22,500
2.10 7

( , 2548)

2,000
-

( , 2557)

[38]


(Qualitative Research) (In-depth Interview)

( , 2550)

(
, 2550)
1.

17
-- (, 2555)
3

( , 2555)

( , 2550)
[39]

2.

( ,

2549)

(
, 2549)
3.

( , 2550)
4.
( , 2551)
5.

(
, 2552)

( , 2553)

(
, 2550)
(Tour Operator)
(Travel Agency) ( , 2550)

( , 2550)

20
[40]

17 3 70 3 50 5
51-60 61-70 7 5 14
4 2
9 . 4
2 5
10,000 11 3,000 3,0005,000 3 5,001-10,000 6
30 17 1-10 3

4 10,000

-

-

5

[41]


OTOP

[42]


5

( , 2549)

1.

2.
3.
4.
5.
. 2552. . :
.
. 2550.
. .
. 2548.
. :
.
. 2549.
. .
. 2555.

. : .
. 2556.
. : .
. 2555. (..2555-2557). : .
[43]

. 2551. . .
. 2550. . : ..
. 2553. . : .
. 2550.
. .
. 2557.
. : .
. 2549.
. .
. 2550.
. .
[44]


Lifestyle of Phutai People in Phon, Kham Muang, Kalasin
* . **
Police Lieutenant Surasit Sootsuwan and Police Colonel Dr.Garoon Buapheun

20

: ,
Abstract
The research's objective is to study the lifestyle of Phutai people in Phon, Kham Muang, Kalasin.
Employing the qualitative research method, the researcher conducted an in-depth interview from 20 key
informants comprising the local scholars with knowledge in the lifestyle of Phutai people, the chief of the subdistrict, and the village head. After gaining information from the in-depth interview, the data were classified for
further analyzing using the expressive method. It is found that the Phutai people of Ban Phon is one of the
tribes in Thailand who crossed Mekong River from Laos to Thailand. In the past, these people invented their
own tools in which they had learnt from their parent generation. They even made their own clothes and grew
*
; E-mail: Beerleo_1234@
hotmail.com
**
; E-mail: garoonb@hotmail.com
[45]

cotton on their own. Nowadays, they have modified the available tools for the better. They perform career in
agriculture and usually work in farms and plantation. Phutai people do not like to work under others as seen
from the fact that even their women would work on their fabric-weaving under the houses. They are very
proud of their customs and tradition. Content on their own, they are happy living their life on the basis of
adequate simplicity. When it comes to decision-making, they usually rely on the majority vote from people in
the community. Whenever the local residents have problems, they turn to Father or Mother Interpreter in
which the Phutai people will use Phutai language in communicating. The Phutai people of Ban Phon are
generous and good-humored. In terms of family relations, the Phutai people show a clear sign of affection in
which the man usually leads in various matters. In aspects like food, they cook local, seasonal dishes and
like eating food cooked at home. Their use of products meanwhile can come from self-making or from the
nature. Also, the Phutai people have developed a clear sense of forest conservation as seen in Rangsri
Paliwan Temple.
Keywords: Lifestyle, Phutai People

2
4
8
12
( ..2436
) ( ,
2529: 1)
..2322
..2385
( )

() 300
1,200 5 6
11 14,500

( )

(
, 2529: 4-5)
..2400

3

[46]

2

..2462
( , 2553)

[47]

(Qualitative Research) (In-depth
Interview)

( , 2542)
..2542 (2546)

( , 2534:
211 , 2541: 13)
2 ( , 2554)
1.

2. 2 1)

2)

10 (Levy, Dignan and Shirreffs, 1992)
1. (Working style)
2. (Recreation style)
3. (Pleasuring style)

4. (Coping style)

5. (Cognitive style)

6. (Communication style)

[48]

7. (Relating style)

8. (Nutritional style)

9. (Consuming style)

10. (Ecological style)

20
17 3 61 11 4150 6 51-60 3 19
1 . 10
7 3
5,001-10,000 10,000 7 3,000
3,000-5,000 4 2
30
20

[49]


.4

[50]


(2553) (The way of
life)

(2540)

[51]


1)

2)
3)
4)

5)

. 2554. .
, .
. 2553.
. , .
. 2529. 2529 . :
.
. 2546. ..2542. : .
. 2541. :
. , .
. 2542. . : .
. 2540.
.
,
.
. 2553. . : ..
Levy M., Dignan, M. and Shirreffs, H. 1992. Targeting wellness: The Core. New York: McGraw-Hill.
[52]


Lifestyle of the Villagers of Mekhong Riverside in Tha Sadet Market Community,
Mueang, Nong Khai
* . **
Police Lieutenant Ketsirin Sarikarn and Police Colonel Dr.Garoonb Buapheun

20

: , ,
Abstract
The research's objective is to study the lifestyle of the villagers of Mekhong Riverside in Tha Sadet
Market Community, Mueang, Nong Khai and to elaborate the findings into the guideline of the sustainable
development for the lifestyle of the villagers of Mekhong Riverside in Tha Sadet Market Community. Qualified
as the qualitative research type, the researcher conducted an in-depth interview with 20 key informants
*
; E-mail: ketsirin.gift@
gmail.com
**
[53]

comprising the local scholars in Tha Sadet Market Community. The data were later classified for analyzing
and synthesizing using the expressive methods. It is found that most of the Mekhong Riverside villagers in
Tha Sadet Market Community are originally from the area and make a living on commerce. They lead their
life on the basis of simplicity just like their ancestors. When they finish their trade business, they usually get
together for an aerobic session at Hai Sok ('No More Sadness') Common Ground since exercising can ease
their stress. The villagers listen to their community leaders along with other people's reasons and opinions.
They come from different races and rely on various languages in communication. Among the cultural
diversity, they care for each other and maintain good relations with each other. The residents also value
hygiene and safety a great deal when it comes to eating. They also develop a great attachment for Mekhong
River in which they will not litter or let out wastewater into the river. Leading a comfortable life, they all enjoy
their life and recognize the importance of education by sending their kids and grandkids to the highest
education that they could. The villagers also earn enough to live a comfortable life on the basis of
sustainability and simplicity. Since they do not compete or rush, they don't feel that stressed out and that
benefits their mental health. Most of the residents have long performed a career in trade so they know each
other with their shops located next to one another. There is no argument in the community and the sense of
unity is very strong. Moreover, they have long believed and developed a great faith in Naga. They also have
a great respect in the elders while the young ones have a great sense of gratefulness towards their parents.
Despite the cultural diversity from having people from different races living together, they live in harmony.
Keywords: Lifestyle, Villagers of the Mekhong Riverside, Tha Sadet Market Community

-
1
(.)

..2498

( , 2557)

4 -
5,6 - 7,8
The Us Magazine Modern Maturity - ..2544
[54]

7

15
40

(, 2556)

( ,
2552)
..2558 (The ASEAN Economic Community)

(.
) 30 ..2556
(European Union Council on Tourism and Trade-ECTT) .
1
(
, 2556)

1.
(Documentary Study)
2.
(Field Study) (In-Depth
Interview) (Key-informant)

[55]


( , 2542)
..2530 , , (.)

(, 2546)
( )
( , 2541)

1. Levy, Dignan and Shirreffs (1992) 10

2.
2.1 5

( , 2553)
2.2

(1)

[56]

(2)

(3)

(4)

( ,2554)

10 50.0
10 50.0 40-50 8 40.0
51-60 8 40.0 61-70 2
10.0 70 2 10.0 18
90.0 2 10.0
.-. 11 55.0 6
30.0 3 15.0 /
10,000 16 80.0 / 5,00110,000 4 20.0 21-30 12
60.0 11-20 4 20.0
20 4 20.0

[57]


[58]


(
,2540)

( , 2547)

(
,2546)

(2535)

(2525) (Way of Life Style)

[59]

1.

2.

3.

4.

5.
. 2547. . : .
. 2552. . :
.
. 2553.
. , .
. 2556. ..2557-2561.
. 2535. .
2. :
. 2530. ..2530. : .
__________. 2546. ..2542. : .
. 2541. :
. , .
. 2546. : . : .
. 2557. . 4 ..2558. http://www.samilatimes.co.th/?p
=3747.
. 2540.
. ,
.
. 2542. . : .
. 2554. .
,
. 2525. . : .
Levy, M., Dignan M. and Shirreffs J. 1992. Targeting wellness: The Core. New York: McGraw-Hill.
[60]

Management Strategies and Sustainability of National Museums in Bangkok

Daosiree Chayasrisobhon*
Abstract
Today, tourism is one of the most important tourism is one of the most important industries for
Thailand. Among the attractions, national museums are considered the center that present the nations
history, art and culture inherited from the past and preserved until now. These make management and
sustainability as public organizations very important to consider. This research was therefore conducted to
find out what and how strategies are developed and practiced among the national museums in Bangkok as
well as significant areas that lead to sustainability at last. Only qualitative methods were adopted as the
researcher conducted this research. Furthermore, in-depth interview, focus group and observation were
selected to be the most effective options for research data collection. The results of this research indicate the
key findings that the national museums are under similar management strategies for development as learning
sources and tourism attractions. Such strategies are implemented by the Office of National Museums, put
and updated in National Museum Development Plan. Furthermore, on tourism and hospitality services,
technologies for visitors are being focused, while Public Relations, Information Technology, Personnel, and
Image of the national museums should be emphasized for sustainability.
Keywords: Management Strategies, Tourism and Hospitality Services, Sustainability, National Museums
Masters Student, Master of Business Administration in Tourism Management, Graduate School of Business, Assumption
University of Thailand; Email: jjchayas@gmail.com
[61]

The New Trends and Innovations in Selected Five-Star Hotels in Bangkok,

Thailand
Nan Hua*
Abstract
Thailand is a highly tourism relied country. Following the new trends and innovations are significant
for development of hotels. In this study, researcher supposes to analyze trends, challenges and innovations
in selected five-star hotels in Bangkok and to examine how these hotels follow up them. This paper further
discussed innovation outputs and innovativeness in selected five-star hotels, and also argued the impact
affected by innovations and innovative practices in hotels. Qualitative research techniques were used in this
study. In-depth interviews were conducted in English with three officials from selected five-star hotels to
collect primary data. Observation method was also employed to observe the surroundings and layouts in
selected hotels. Secondary data were mainly collected from Emerald journal articles, reports, books and
authorized tourism websites. The study employed thematic analysis and content analysis to express findings.
The result showed key finding of trends, challenges and innovations in selected five-star hotels. Study
described many innovation outputs which belong to product innovation, service innovation and administrative
innovation respectively. Findings also indicated that hotels utilized both interior and exterior approaches to
follow up new trends and innovation. Furthermore, these innovations and innovative practices improved
customers satisfaction and business performance for the hotels.
Keywords: Trends, Innovations, Five-Star hotel, Bangkok
Masters Student, Master of Tourism Management, Assumption University; Email: 392675731@qq.com
[62]

The Marketing and Management of the Travelling Theme Park in Thailand:

The Case Study of Siam Carnival Fun Fair
Tithikarn Angkul
Abstract
The purpose of this research is to analyze the biggest travelling theme park in Thailand. This
research mainly focuses on the marketing and management of the travelling theme park. The marketing area
that this research focuses is the advertisement method that the theme park uses. The management area of
the theme park focuses about the employees of the theme park and the safety methods that the theme park
used in order to gain trustworthiness from the tourists. This study uses qualitative method, semi-structured
interview, in-depth interview and observation on 12-13 July 2015. The theme park uses signboard
advertisement, social media such as facebook, word of mouth, radio and free tickets as an advertisement
method. The employees that work with them should love to travel around, hard working, ready to learn new
things and know how to solve the facing problem. The degree for the employees is not requiring. For the
safety, the theme park has high standard engineers to take care of the rides in the park so it can guarantee
the safety of all the rides.
Keywords: Safety, Advertisement, Travelling Theme Park, Marketing, Management
Masters Student, Master of Business Administration in Tourism Management (MBA-TRM), Graduate School of Business,
Assumption University of Thailand; Email: titikhan@gmail.com
[63]


Meta-Analysis of Research on Community Forest Management in Thailand
*, . **, .
***,
****
*****
. .
Punchaporn Kamyo, Assistant Professor Dr.Pradtana Yossuck,
Associate Professor Dr.Chalermchai Panyadee, Assistant Professor Dr.Saisakul Fongmul
and Professor Dr.Wanlop Rathachatranon

..2533-2555 305
1)
. .2546
2)

3

: , ,
Abstract
This research aims to study the characteristics, quality, and synthesis the knowledge of community
forest management in Thailand. Three-hundred researches published during 1990-2012 were investigated.
Data were analyzed using the basic statistics and content analysis. The results were as follows: 1) The
research characteristics were summarized as follows: The highest number of publications was in 2003,
*
()

***

****

*****

**
[64]

Kasetsart University was the leader in the research publications, and the area studied most was the area of
Agricultural Extension. 2) Community forest management will succeed with the cooperation of all sectors in
the area through the process of managing three phases: planning, implementation, and evaluation. The
benefits from community forest, government support, culture & beliefs of the community, and forest conditions
are 4 important factors of the community managements.
Key Word: Management, Community Forest, Meta-Analysis

50

(Decentralization)

( ,
2555: )

..2525-2541 ..
2516 221,707 .. ..2541 129,722 .. 2551
171,585.65 .. 2556 102,119,537.50 .. 2557 102,285,400.00
31.62 ( , 2557: )

7 (..2535-2539)

7-11

[65]


..2532

( , 2545: )

..2533-2555

1.
2.

306
306
(Frequency) (Percentage)

(Content Analysis)
(2550)
[66]


1.
(Administration) (Management)
( , 2542: 22)
1.1

1.2

( . 2553)
2. ( , 2537)
3

3. (2542) (research
synthesis) (research review)

2 (Content Analysis)
(Meta-Analysis)
1
..2546
40 ( 13.11) 57
( 18.69) 21 ( 6.89)

251 ( 82.30)
201 ( 65.9)
[67]

92 ( 30.16)
77 ( 25.25)
199 ( 65.25)
122 ( 40)
2

1.

2.

( )
( , , SWOT ) 3.

2
, , ,
, ,
, ,
, ,
, ,
, , , ,
, 4
, , ,

, , ,
, ,

,
, , ,

[68]


1. ..2546

2.
3

2
4 , ,
,
,
, , ,
,

1. ..
2546
..2546
9 (..2545-2549)
8 (
, 2552: 5-18)

,
2.
3

(2547)

[69]


(Flexibility)
(Adaptable)

4
(
) ( 35

) Borrini-Feyerabend (2007)
(Co-management of Natural Resource) (Social Actors)

) (
) (

(2536)

. 2537. . 1
1 .
2.
14-15. : .
. 2536. : 2
: . :
.
. 2550. :
. , .
. 2542. (META-ANALYSIS). : .
.2542. . : .
.2547. . : .
[70]

. 2545. . 12 2555
http://www.thaingo.org/HeadnewsKan/forest250448.htm.
. 2552.
1-11. 10 2557 http://www.nesdb.go.th/portals/0/news/
article/plan1-11.pdf.
. 2557. 2557. 15 2558
http://forestinfo.forest.go.th.
. 2553.
: .
, .
Borrini-Feyerabend.2007. Co-management of Natural Resources: Organising, Negotiating and Learningby-Doing. Heidelberg: Kasparek Verlag, Mnchhofstr.
[71]


Conservation Methods of Ikat Thai Silk in Ban Huai Khaen Village, Kut Rang,
Maha Sarakham
*
**
.
Police Lieutenant Pattarawadee Akala and Police Colonel Dr.Garoonb Buapheun

20

: ,
Abstract
The research's objective is to study the conservation methods of the ikat Thai silk in Ban Huai
Kha en Vill age , Ku t R ang , Ma ha Sa rakha m in order to el abo ra te the fin din gs i n to th e
guideline for the further sustainable conservation methods for the ikat Thai silk. Employing the qualitative
research method, the researcher conducted an in-depth interview with 20 key informants comprising the local
scholars of Ban Huai Khaen Village. After gaining data from the in-depth interview, they were classified for
*
; E-mail: pattarawadee2222@
gmail.com
**
[72]

further analyzing and synthesizing using the expressive method. It is found that the villagers of Ban Huai
Khaen are proud of their local wisdom in regards of the ikat Thai silk. More exquisite details are added on
the pattern of the silk and the use of natural dye color is promoted. The young generation meanwhile are
taught to inherit the art of weaving until they become the local scholars. The project on natural-dyed color silk
is established by raising awareness among the new generation so that they will recognize the value of silk
and in return use the ikat Thai silk carefully in order to preserve it as best as they could. Knowledge is
passed on from generation to generation while development in modified design or pattern of the fabric takes
place spontaneously. The weaving method meanwhile has been developed into varieties such as the skilled
ikat technique and the weaving method using machine. In addition, silk is promoted to become a popular
product, and the local youth are thus planted with love for their community. In doing so, an exhibition on the
local woven fabric is organized while the silk-woven technique is illustrated to the young ones for further
inheritance. Once the silk products have completed the required process, their qualities are exceptional. Also,
one quality that distinguishes the local silk is the fact that the villagers breed and perform the silk-reeling
themselves, adding a significant value to the ikat Thai silk of Ban Huai Khaen Village.
Keywords: Conservation Methods, Ikat Thai Silk

( , 2557)

( , 2547)

[73]


1.
(Documentary Study)
2. (Field Study)
(In-Depth Interview)
(Key-informant)

( , 2556)

( , 2532)
(
, 2551)

1.

( , 2556)

[74]


2.

3. ( ,
2536)

20 100.0
51-60 9 45.0 40-50 7 35.0
61-70 4 20.0 20
100.0 20 100.0 /
5,001-10,000 17 85.0 / 10,000
[75]

3 15.0 30 20
100.0

[76]


(
, 2532)

( , 2537)
( , 2552)

[77]


( , 2541)

( , 2544)

()
( , 2547)
1.
2.
3. OTOP
4.

5.

6.

7.
. 2547. . :
.
[78]

. 2541.
(..2544-2545). : .
. 2556. . . . .
, .
. 2552. :
.
, .
. 2551.
. ,
;
.
. 2547. . :
. 2530. : . : .
. 2544. . : .
. 2557. 3 (..2558-2560). :
.
[79]


Potential of Khon Kaen Province Volunteer Rescue Workers, Nai Mueang,
Mueang, Khon Kaen
*

Police Senior Sergeant Major Niwat Seelatho

20

24

:,
; E-mail:niwatseelatho@
outlook.com
[80]

Abstract
The research's objective is to study the potential of the Khaon Kaen Province volunteer rescue
workers, Nai Mueang, Mueang, Khon Kaen and to elaborate the findings into the guideline for the sustainable
development of the volunteer rescue workers in order to achieve efficiency. Employing the qualitative
research method, the researcher conducted an in-depth interview from 20 key informants comprising the
Chairman of the Khon Kaen Samacchi Uthit Foundation, the Chairman of the Jit Kusol Foundation, the
Chairman of the Highway Police Rescue, and the Vice Chairman along with the committee of the volunteer
rescue foundation. After gaining information from the in-depth interview, the data were classified for further
analyzing and synthesizing using the expressive methods. It is found that the volunteer rescue workers need
to pass the physical test. To increase the physical ability, it depends on training in which exercising is
emphasized on in order to build up excellent potential. The volunteers need to have the basic knowledge in
their appointed tasks. The rescue center meanwhile is occupied by staff for 24 hours. One of the solid
foundation in believing in oneself is that these rescue workers need to know themselves. Their sacrifice is
also one of the basis of having a good mind of a giver rather than the receiver. These workers' sprit is
reinforced when they are able to help the injured to survive. Stress and concern, however, can affect the
efficiency of their performance. The volunteer rescue workers respect other people's opinions. They are also
required to estimate the situation and pass on knowledge from the expert volunteers' experience. Their
equipments must always be ready and the consulting team is always available when there are problems or
obstacles. Efficient rescue equipments can boost users' confidence. They however are required to focus on
safety every time they use the tools as well as undergoing trainings on how to use these rescue equipments.
Experience will enhance their skills in using these tools. After each usage, the equipments must be kept in
the right way.
Keywords: Potential, Volunteer Rescue Workers
( , 2546: 20)
5 1. 2.
3. 4. 5.
35593 2513
[81]


19 2516

179/1 3 1 38

15
7-8

( , 2549: 22)

(Qualitative
Research) (Field Study) (Qualitative Research)
(IN-Depth Interview)
(Key-informant)

( , 2550)

5

[82]


18 90.0
2 10.0 15-60 17 85.0
61-70 3 15.0 .3-. 11
55.0 9 45.0
3,000-5,000 12 60.0
5,1000- 10,000 8 40.0
1-10 13 65.0 11-20 35.0

[83]


24

[84]


24

1.
2.
3.
4.
5.
. . :
.
[85]

. 2545.
.
, .
. 2550.
. :
.
[86]


Inheritance Methods of Boon Khum Khao Yai (Rice Ritual) Tradition
in Waeng Yai, Khon Kaen
*
**
.
Police Senior Sergeant Major Prathueang Nauengtaban and Police Colonl Dr.Garoon Buapheun

20

: ,
Abstract
The researchs objective is to study the inheritance methods of Boon Khum Khao Yai (rice ritual)
tradition in Waeng Yai, Khon Kaen in order to elaborate the findings into the guideline promoting the
sustainable inheritance methods of the Boon Khum Khao Yai tradition. Employing the qualitative research
method, the researcher conducted an in-depth interview with 20 key informants comprising the local scholars
*
;E-mail: Prathueang_
thueang@hotmail.com
**
[87]

with knowledge in the Boon Khum Khao Yai tradition. After gaining information from the in-depth interview,
the data were classified for further analyzing and synthesizing using the expressive methods. It is found that
the Boon Khum Khao Yai tradition is the farmers' Boon Khun Lan (merit-making for rice) tradition with the
purpose to create faith and acknowledge the value of rice. It is performed by putting rice together and
organizing a sacrificial rite for the Rice Goddess Phosop. The rite is compatible with the farmers' lifestyle in
which each household's sacrificial rite for the Goddess Phosop is brought back before combining it with the
one performed in front of the common ground. The modified version is carried out in front of the barn while
the time is changed from morning to night in order to keep up with the farmers' lifestyle nowadays. The
awareness of rice appreciation is promoted with the origin of the tradition taught by the doings of the elders
in the community. Its steps and instructions are thoroughly studied so that the information on the tradition can
be recorded in written form. Every district meanwhile participates together in the inheritance of the tradition
by building up network and creating the annual activity from generation to generation with the local scholars
enlightening the youth. These local experts are promoted and gain a lot of recognition in which their
reputation is broadcasted to other networks. Various activities of the Boon Khum Khao Yai tradition which are
considered promoting the wisdom of farmers are the parade of rice castle and the exchanging forum on the
Boon Khum Khao yai tradition among the farmers in order to create the sustainability of the tradition's
inheritance.
Keywords: Inheritance Methods, Boon Khum Khao Yai Tradition

( )

()

( , 2556)

[88]


( , 2553)

( , 2553)

( , 2523)

11

(Qualitative
Research) (In-depth Interiew)

( , 2546)

(
, 2557)

[89]

( , 2557)
1)

2)
3)
( )
4)

5)

6)

7)

8)

9)

10)

11)

( , 2554)
1)

2)
3)

1

[90]


20
17 3 61-70 12
70 8 16 2
1 1 13
.-. 5 2
3,000-5,000 8 10,000
5 5,000-10,000 4 3,000
3

3 3

[91]


OTOP

[92]


(2556)

(2523)

(2557) 9

. 2523. . : .
. 2557.
. ,
.
[93]

. 2546. . :
.
. 2554. .
, .
. 2556. . .
. 2553. . .
. 2553.
.
, .
[94]


Lifesyle of the Villagers of Ban Thum Village, Mueang, Khon Kaen
*

Police Senior Sergeant Major MongkolPogathon

20

: ,
Abstract
The research's objective is to study the lifestyle of the villagers of Ban Thum Village, Mueang,
KhonKaen in order to elaborate the findings into the sustainable guideline in developing the lifestyle of the
villagers of Ban Thum Village. Qualified as the qualitative type, the researcher conducted an in-depth
interview among 20 key informants comprising the community's leaders, local scholars, and the residents of
Ban Thum Village. After gaining the information from the in-depth interview, the data were later classified for
analyzing and synthesizing using the expressive methods. It is found that the lifestyle of these villagers in the
past revolved around using hoe and buffaloes in farming. Nowadays, the society has turned into the semi *
; E-mail: momg_kol@
hotmail.com
[95]

urban one with the industrial factory in the area relying factory-made equipment. The traditional farming tools
like yoke, wooden plough, and harrow are kept in barns. The residents of Ban Thum Village all have different
opinions in which each of them has individual ideas. They however believe in the rule of karma in which one
reaps what one sows. Based on the characteristics of semi-urban society, the villagers all live and make a
living of their own following the urbanization currents. With their attachment to justice, they do not take
advantage of other people and will not stand being taken advantage of. They can make a decent living on
their own. Moreover, the people of Ban Thum Village show the character of hot-tempered but easily-forgiving
ones. They show the high sense of individuality and pride. They however do not feel stressed and live
simply. In their free time, they spend it wisely by performing good deeds, showing respect in religions, saying
their prayers and making merits in the morning. As an extended family, parents usually live together with their
children. They speak with local dialects and rest by taking a nap, growing trees, listening to music, watching
television, and going on trips on holidays. Nowadays, houses are expanded to the farming area due to the
housing congestion. Roads within the village are concrete or paved surface. The community has also seen
progress constantly.
Keywords: Lifestyle, Ban Thum Village
4

""

( ) ..
2434 ..2442

(
(), 2555: 1)

[96]


( )

()
( )
(
) 70

"" ( (), 2555: 23)

( )
( , 2534: 211 , 2541: 13)

( , 2547: 163-164)

( , 2541: 13)

( , 2535: 16-17)

( , 2543: 15)
(Cultural Diffusion Theory)

2
( ,
2525: 100)
[97]


( , 2553: 15)

1. (Documentary Study)

2. (Field Study) (Qualitative Research)
(In-depth Interview)
(Key-informant)

[98]


2

[99]


1.
2.
12
3.

4.
5.
. 2525. . : .. .
. 2547. . : .

. 2556. . : .
. 2553.
. ,
.
. 2545. .
10. : .
. 2553. .
, .
. 2523. . : .
. 2553. :
3 .
, .
. 2535. .
2. : .
. 2528. . : .
(). 2555. . :
1
.
. 2535. :
. : .
. 2546. : . :
.
. 2540.
.
, .
[100]

. 2536. : . 2.
: .
. 2525. . : .
. 2541. :
. ,
.
[101]

Articles

Uploaded by

Copyright:

Available Formats

You might also like

Articles

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Articles

Uploaded by

Copyright:

Available Formats

2nd National and International Graduate Conference

25 September 2015, KU Home, Bangkok, THAILAND

2 nd National and International Graduate Conference

2nd National and International Graduate Conference

2 nd National and International Graduate Conference

2nd National and International Graduate Conference

2 nd National and International Graduate Conference

2nd National and International Graduate Conference

2 nd National and International Graduate Conference

2nd National and International Graduate Conference

2 nd National and International Graduate Conference

2nd National and International Graduate Conference

2 nd National and International Graduate Conference

2nd National and International Graduate Conference

2 nd National and International Graduate Conference

1. (participation in decision making)

2.1 (resource contribution)

2nd National and International Graduate Conference

3.3 (personal benefits)

2 nd National and International Graduate Conference

2nd National and International Graduate Conference

2 nd National and International Graduate Conference

2nd National and International Graduate Conference

2 nd National and International Graduate Conference

2nd National and International Graduate Conference

2 nd National and International Graduate Conference

2nd National and International Graduate Conference

2 nd National and International Graduate Conference

2nd National and International Graduate Conference

2 nd National and International Graduate Conference

2nd National and International Graduate Conference

2 nd National and International Graduate Conference

2nd National and International Graduate Conference

2 nd National and International Graduate Conference

2nd National and International Graduate Conference

2 nd National and International Graduate Conference

2nd National and International Graduate Conference

2 nd National and International Graduate Conference

2nd National and International Graduate Conference

2 nd National and International Graduate Conference

2nd National and International Graduate Conference

2 nd National and International Graduate Conference

2nd National and International Graduate Conference

2 nd National and International Graduate Conference

2nd National and International Graduate Conference

2 nd National and International Graduate Conference

2nd National and International Graduate Conference

2 nd National and International Graduate Conference

2nd National and International Graduate Conference

2 nd National and International Graduate Conference

2nd National and International Graduate Conference

2 nd National and International Graduate Conference

2nd National and International Graduate Conference

2 nd National and International Graduate Conference

2nd National and International Graduate Conference

2 nd National and International Graduate Conference

2nd National and International Graduate Conference

2 nd National and International Graduate Conference