ORGANIZATIONAL

CULTURE

CONTINENT

AUSTRAILIA

GROUP
MEMBERS:
NAME:
ID NO.
SARFARAZ
SARFARAZ
SARFARAZ
6968

PRESENT TO:
SIR
..

6968
7268

INTRODUCTION
:

ADVERTISING:

Advertising is any paid-for

communication overtly intended to
inform and / or influence one or
more people.

Brand awareness,
long-term brand images
Increase brand knowledge

WAYS to
advertise:
NEWS PAPERS
MAGAZINES
RADIO
TELEVISION
INTERNET

ETHICS IN
ADVERTISEMENT
Should not mislead the consumer
What it promises must be there in the performance of
products
Add shouldnt be indecent and obscene
As adverting is also a social process, it must be honor the
norms of social behavior
Should not offend our moral sense

CRITIQUES OF ADVERTISING
Promote consumerism
Create unrealistic expectations
Manipulate people (applies knowledge of psychology)
Propagate stereotype ( gender, ethnic)
Include offensive messages
Glamorize unhealthy products ( tobacco, alcohol, fatty food)
Target vulnerable group ( children, uneducated)
Make misleading claims ( implies falsehood without stating)
Present meaningless product difference as meaningful

Deception in
Advertising
Advertising that is simply untrue
Illegal and unethical
it contains a statement or omits information
that
is likely to mislead consumers acting
reasonably under the circumstances; and is,
material - that is, important to a consumer's
decision to buy or use the product.

Example of
Deception
Advertising

Hidden fees &

charges

Misuse of the word

FREE

Misleading
illustration

Inconsistent
Comparison

 NO RISK

 Unverified Claims

WHY do they do it?

Convince the
customers to buy
their products
Get rid of defective
products without any
hassle
Take advantage OF
the customers lack of
knowledge and trust

The SOLUTION?
GOVT. Prevents business
activities that are unfair ; find
out ads that are deceptive ;
regulates unfair methods of
competition