Digital Marketing

Specialist
Tristan Zvolensky & Aaron Plateros

Tasks
Social media marketing attract followers
Search Engine Optimization (SEO) increase ranking in search results through
attractiveness of ones website
Pay Per Click (PPC) appearance of ones advertisement near non-paid search
results
Mobile marketing app-based, in-game, location-based, SMS marketing
Affiliate marketing collaborating with other businesses, which receive
commission based on customers drawn by their own marketing strategies

Environment
Agency in-house team
Team-based environment
Described as a fast-paced work environment
Spend most of the day at work

Significant Points
in charge of developing a strategy for marketing a company
Expert in social media techniques
Translate business goals into successful SEO campaigns
Growing field (2014): 25% of total marketing budgets
MediaPost: $23.6 billion on online advertising

Training, Certifications, & Other

Qualifications
Bachelors in Internet Marketing
Basics in search engine marketing, SEO, PPC, budget management, web analytics
Managers/directors: Masters in digital marketing or integrated marketing with a
digital marketing concentration

Five Essential Skills

Be very strategic when approaching any digital marketing situation
Understand Key Performance Indicators
Keep up with SEO
Understanding complexities of the social media platform
Manage a marketing team by setting goals

Salaries
Payscale 2013: a 10th 90th percentile salary range of $28,500-$60,000
Online marketing managers - $38,600-$94,600
Texas (Dallas): $57,000

Job Outlook
Projected increase of %14
Speed of job growth is considered average

Summary
Intense and requires a complex understanding of marketing
Salaries typically range from $20,000-$60,000
The industry is expanding for this career path due to demand
No; I already spend too much time on the computer

The End