Professional Documents
Culture Documents
Marketing Strategy
Marketing Strategy
Career
flipped
course.
The
one
credit
class
is
highly
encouraged
for
all
students
considering
careers
in
professional
industry
as
it
focuses
on
developing
specific
competencies
that
include:
career
selection,
job
search
activities,
resume
and
cover
letter
development,
professional
networking
techniques,
and
behavioral
interviewing
skills.
Target
Audience:
The
target
audience
is
all
graduate
students
seeking
to
pursue
professional
careers
in
industry
after
graduation.
While
this
course
is
best
suited
for
students
in
their
final
year
as
a
graduate
student,
it
can
be
taken
at
any
time
during
their
studies.
Collateral/Channels:
1. Flyers
Flyers
will
be
posted
in
student
centers,
academic
advising
offices,
graduate
student
life
study/writing/lounge
areas,
and
the
career
services
office.
2. Social
Media
Social
media
posts
will
be
encouraged
by
all
academic
departments
to
encourage
their
graduate
students
to
enroll.
3. Email
Marketing
Email
marketing
will
be
one
of
the
largest
components
of
the
course
marketing
strategy.
All
departments
have
graduate
listservs
that
can
be
leveraged
to
send
messages
promoting
the
course.
4. Faculty/Staff
Outreach
Faculty
and
staff
are
the
most
influential
members
of
the
students
environment.
They
trust
their
instructors
and
advisors
and
look
to
them
for
advice
on
what
courses
to
take,
research
to
pursue,
etc.
Creating
buy-in
with
the
faculty
and
ensuring
they
understand
the
importance
and
positive
impact
this
course
can
have
on
their
students
is
critical
to
the
success
of
the
marketing
efforts.
5. Testimonials
-
After
year
one,
testimonials
will
be
used
in
marketing
materials
to
further
encourage
students
to
enroll
in
the
course.