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Starbucks Insights
Starbucks Insights
Emily Magyar
Target Market
College
Social media
savvy
&
young
professional
Eco-friendly
Get connected,
stay connected.
1. Create engaging social media content
A way of
connection
Mobile Strategy
Starbucks App
Easy access to contests
Reward points through coffee purchases
& social media postings
Quick tap to Tweet a Coffee
Customer engagement & loyalty
Awareness of new services
Everything
at your
fingertips
SEO
Internet Strategy
Starbucks Coffee Frappuccino Mocha
Tweet a Coffee
AdWords
Tweet a Coffee
The new way to say thank you
Starbucks
Tweet a Coffee
The new way to say thank you
Starbucks Website
Strengthen with social media outlets
Stories
Live In-store Feeds
Tweet A Coffee videos
Budget
2012 $88 million total on advertising
$6 million on digital advertising
2013 Increase by 5% for digital advertising
$93 million total on advertising
$11 million on digital advertising