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  • Bricolage vs. Breakthrough: Turner Barr Oskars Cakuls Louie Cunanan

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    Louie CUNANAN
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    The document discusses the approaches of bricolage vs breakthrough in technological entrepreneurship. Bricolage involves distributed and embedded agency through small, incremental steps of evolution, as seen in Denmark's emergent co-shaping of wind turbine development. In contrast, breakthrough emphasizes large leaps and corporate competition, as seen in the United States' approach which focused more on engineering tools than collaboration. While breakthrough can achieve high capital investments, the conclusion is that it may stifle the micro-learning and co-shaping of technology that bricolage facilitates.

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    20091201.LOUIECUNANAN.PresentationDesign

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    The document discusses the approaches of bricolage vs breakthrough in technological entrepreneurship. Bricolage involves distributed and embedded agency through small, incremental steps of evolution, as seen in Denmark's emergent co-shaping of wind turbine development. In contrast, breakthrough emphasizes large leaps and corporate competition, as seen in the United States' approach which focused more on engineering tools than collaboration. While breakthrough can achieve high capital investments, the conclusion is that it may stifle the micro-learning and co-shaping of technology that bricolage facilitates.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
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    61 views8 pages

    Bricolage vs. Breakthrough: Turner Barr Oskars Cakuls Louie Cunanan

    Uploaded by

    Louie CUNANAN
    The document discusses the approaches of bricolage vs breakthrough in technological entrepreneurship. Bricolage involves distributed and embedded agency through small, incremental steps of evolution, as seen in Denmark's emergent co-shaping of wind turbine development. In contrast, breakthrough emphasizes large leaps and corporate competition, as seen in the United States' approach which focused more on engineering tools than collaboration. While breakthrough can achieve high capital investments, the conclusion is that it may stifle the micro-learning and co-shaping of technology that bricolage facilitates.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
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    Download as pdf or txt
    of 8

    bricolage vs.

    breakthrough
    distributed & embedded agency
    in technology entrepreneurship

    group 5

    turner barr
    oskars cakuls
    louie cunanan
    problem

    bricolage vs.
    breakthrough

    what’s the better


    approach to
    technological
    entrepreneurship?
    theoretical framework

    flesh out bricolage and


    breakthrough as
    contrasting
    approaches
    methodology

    descriptive

    secondary data

    US & Denmark
    Experience

    (designers/producers, users,
    evaluators, regulators)
    findings

    geographical differences in
    wind turbulence

    small steps vs. leaps


    evolution vs. revolution

    Denmark:
    emergent co-shaping

    US:
    corporate competition

    high capital =/ better result


    findings

    “we trusted too much on our


    engineering tools….we felt
    bright and able to solve
    anything”
    - Stoddard, US wind turbine pioneer

    “The research activities of


    the DWTS involved visiting
    scrap-dealers…”
    - DWTS publication
    conclusion

    breakthrough dev’t
    can stifle micro-
    learning that can lead
    to co-shaping of
    emerging technology.
    merci!

    q&a

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