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  • From Payphones To Public Access Terminals: Directory

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    Louie CUNANAN
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    The document discusses whether to invest in public access terminals like payphones. It lists factors and issues to consider including the business model, revenue potential, mobility and security, critical mass, convergence and privacy. After discussing these points, it determines there is no unique value proposition for these terminals given alternatives like mobile phones. As a result, the executive decision is made not to invest in public access terminals.

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    20091201.LOUIECUNANAN.PresentationDesign

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    The document discusses whether to invest in public access terminals like payphones. It lists factors and issues to consider including the business model, revenue potential, mobility and security, critical mass, convergence and privacy. After discussing these points, it determines there is no unique value proposition for these terminals given alternatives like mobile phones. As a result, the executive decision is made not to invest in public access terminals.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
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    Download as pdf or txt
    20 views9 pages

    From Payphones To Public Access Terminals: Directory

    Uploaded by

    Louie CUNANAN
    The document discusses whether to invest in public access terminals like payphones. It lists factors and issues to consider including the business model, revenue potential, mobility and security, critical mass, convergence and privacy. After discussing these points, it determines there is no unique value proposition for these terminals given alternatives like mobile phones. As a result, the executive decision is made not to invest in public access terminals.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 9

    From Payphones

    to Public Access Terminals


    to invest or not to invest?

    directory:
    #1 business + revenue model
    #2 factors + issues
    #3 executive decision

    beatriz. carolyn. ivan. louie. tony. turner.


    payphones*
 *
atm.internet
    payphones*
 *
atm.internet
    mobility+
 +

    security
    “did you say i have to go somewhere?” “maybe it’s best that i do it at home.”
    ubiquitous+
 +

    critical mass
    “is it a new kick-ass solution or can i get by “did you say we’ll only have a few for
    without it?” everyone?”
    convergence+
 +

    privacy
    “i have my mobile phone with internet access “are you sure no one’s watching out for my
    & i got more new apps coming!” VISA Platinum credit card number?”
    so what’s the unique
    & compelling differentiator?

    NONE.
    payphones+
 +

    atm.internet
    “when was the last time you used one “and kiosks are supposed to be the
    anyway?” next big thing?”
    NOT
    INVESTING!

    So don’t call us,


    we’ll call you.

    …if we ever
    change our mind.

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