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Com 349 Memo
Com 349 Memo
Com 349 Memo
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Differences Although public relations and crisis management both have an impact on
the reputation of a product/organization, public relations impact on reputation results
from planned activities. Whereas, the effect on reputation by crisis management usually
results from how a crisis or emergency is handled, and although a strategy can be preplanned for emergency response, the actual implementation of the strategy is not planned
and is triggered by the emergency incident.