Professional Documents
Culture Documents
Compilation For Integrated Project
Compilation For Integrated Project
Compilation For Integrated Project
No. Title
Pg.No
1-3
Key Summary
6-12
13-20
Appendixes
23-34
Minute of Meeting
35-39
Reference
40
9 Presentation Slides
21-22
41-47
Key Summary
In a group of 6 people, we were required to choose two different geographical
location of businesses which under the same industry, either is selling product or service,
and under one condition which that both the businesses have to be business that ran for
over 10 years and above. After the first meeting, we decided to go for Calanthe Art Caf,
Malacca and Old China Caf, Kuala Lumpur. Based on our primary research, Calanthe Art
Caf has 10 years of experience in Malacca, and Old China Caf has over 50 years of history
in Kuala Lumpur. Besides, we need to conduct a personal interview with the person incharge to get more information about both of the business, and an on-site observation is
needed. In this report, we will be discussing about the information that we get from both
the businesses, such as the business industry, background history and competitive traits.
Last but not least, we will also include some recommendation of these businesses on
improving the competitiveness with proper justifications.
Calanthe Art Caf was founded in July 2005 by Joseph Chia and his other 7 partners, and had
recently marked its 10th anniversary. One of their mission statements is to gather all the coffee
lovers around the world and taste all the special coffees in 13 states of Malaysia in one place. They
also set a main objective for the local customer which is to appreciate for the own Malaysian coffee.
Malacca
Coffee
Calanthe basically is a name of a hybrid orchid. The main reason why the founders choose
Calanthe as their caf names is to attract the attention of their customer due to the difficult
pronunciation. Calanthe also have a different meaning in mandarin, means land of a difficult
journey, which an individual need to go through trail, difficulty and obstacle to enter Calanthe. The
caf design itself is also one of the attractions. The interior of the caf is designed by distinctive local
artworks by using recycled materials to give a cozy and homed feel for the customer.
On the Ceiling
Home-Feeling Interior
Decoration using
Unwanted Pots, Pans and
Cans
Calanthe Art Caf gained popularities among their customer is mainly because of their main
product, the 13 states of Malaysian coffees. Besides, it also the ideal stop to have a lunch with
deliciously local recipes Calanthe Laksa, Golden Rice with Ayam Rendang, Creamy Curry Butter
Chicken, and local snacks. They also come out with a brand new product within 2 to 3 months to
keep the attraction for their customer. They planned to open more branches in the next ten years,
and their first target location will be at Georgetown.
Calanthe Laksa
Satay Malacca
Old China Cafe is a restaurant that serves Southeast Asian cuisine which is a
combination of Straits Chinese and Malay delicacies. All of the foods are the fusion of local,
western, eastern and European. Their main objective is to serve people with variety of
delicious home-cooked food. This business was started in year 1997.Besides, back in 1857
when tin was first mined in Ampang; Old China Cafe is built to remind us of the hard work
carried out by the early Chinese settlers of Kuala Lumpur. Spaces in this restaurant was
maintained with the style of old time charm because it is more suitable for Petaling Street
and it also presents the beauty of Chinese's historical architecture. Old China Cafe operates
from 11:00a.m. To 10:00p.m. It is located at No. 11, Jalan Balai Polis, Kuala Lumpur. There
are a total of 30 people working in Old China Cafe. Majority customers are foreigners and
minorities are locals. Every day, there will be more than 100 customers who will pay a visit
to this restaurant.
10
Source
Google Map
Among all the
food,from
the signatures
in this cafe are Old China Nasi Lemak and Nyonya Laksa. The Old
China Nasi Lemak is served with blue coconut rice which is made from Asian Pigeon wing plant. The
striking blue rice along the signature sambal and curry chicken makes this dish visually impressive
yet equally tasty. Not only that, their Nyonya Laksa is very flavorful with thick coconut milk curry
gravy and contains spices. Along with the fresh ingredient such as prawns, fishcakes and vegetables,
this is surely one good bowl of soul food. With impressive texture and taste, these scrumptious
dishes will surely give one's taste buds a surprise that will never be forgotten. Besides all these
scrumptious and authentic dishes, Old China Caf will also come out a new dish every year.
Nyonya Laksa
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The founder of this cafe is Leonard Tee and a partner of his, Johnny Wong. Leonard decided to start
this business as he was actually inspired by Geoffrey Bawa who is a Sri Lankan architect. Designing a
space by preserving the structure of old buildings is his ambition. Therefore, the business is started
after he had chosen a suitable building and location. The interior of Old China Cafe is designed with
the theme of old-time charm. The interior looks like a traditional home that Chinese live in the past.
Traditional elements are used such as the wooden stairs, the cement walls and floor. The spaces in
this cafe are decorated with antique furniture such as marble tables, wooden chairs, old photos, and
flower pots.
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Tom Yam
Coconut Soup
Curry Ramen
This is some of the top notch food that most of the customers like. Their Curry Ramen is quite special as
they use Japanese Noodle (Ramen) instead of yellow noodles. After they cook the Tom Yam soup, they put
it into an empty coconut instead of normal bowl. Geographer Cafe promotes healthy living through their
food. They prefer their food without the use of MSG and only offer white meat for meals. As seen in the
reviews from Trip Advisor.
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Limau Limau Cafe is a hidden gem, tucked along a quiet street behind Jonker Street. It may not be visible
from the street as it is surrounded by plenty of bushy plants and cars in front of the cafe. The cafe is
unbelievably charming with lots of old school photo frames, wooden furniture and memorabilia. Loaded
with plenty of artworks, books and a huge chandelier hanging on the ceiling, the setting is perfect for a
relaxing like youre back into the past.
According to internet blogs and reviews (http://www.ohfishiee.com/2014/08/breakfast-at-limau-limaucafe-melaka.html). Limau Limau Caf has a wide variety of breakfast sets to choose from where attracts
teenagers to go there and have breakfast or brunch. Some of the most order items are, the Ciabatta Bread
Mozzarella Cheese Melt with Roasted Bell Pepper & Chicken Melaka. The Italian bread is warm and fresh,
perfectly baked with the right amount of soft chewiness on the inside.
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There are no competitors around old china caf because most of the cafs around that area are all
belong to him. One of the caf is Aku caf & gallery. This caf offers the perfect spot in Kuala Lumpur
Chinatown neighbourhood to unwind and relax with a cup of aromatic coffee while listening to slow
and chill music. This caf is not far away from Old China Caf, we can easily reach Old China Caf by
walking a few steps down the street. Events related to music, films and foods as well as art
exhibition are held from time to time for regulars who appreciate culture at a close level.
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Similarity
Calanthe Art Cafe
Nyonya oriented and Coffees
Reasonable and affordable
Similarities
Style of Food
Pricing
Relatively Competitive
Social Medias and Internet
Blogs
Nature of Business
Advertisement
Differences
Calanthe Art Cafe (Malacca)
Differences
2000
Years founded
1997
Location
16
Number of branches
Number of customers
30 employees
Numbers of workers
Media
Monday- Wednesday
12pm-11pm
Thursday
Closed
Saturday- Sunday
8.30am-12am
Daily
11.30am-10pm
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Comparative Analysis
Items
I. Competitors
Number of
competitors in
their geographical
market
ii. Brief Description
of Competitors
Geographer Cafe
- The first cafe built in Jonker Street,
Malacca and also the oldest, opened
in 1999
- The cafe looks more stylish and well
constructed
- The prices are roughly the same as
Calanthe Art Cafe.
- The dishes they sold are more
towards western oriented.
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Limau-limau Cafe
- Both Cafes owners are friends and
treat each other as partners more
than competitors.
- The cafes style is almost the same as
Calanthe Art Cafe
- The dishes sold are also more
Nyonya oriented.
iii. Competition
Strategies
Pricing
-The pricing is relatively the same as
the competitors
Atmosphere
- Old time charm and history
-Quiet and chill surrounding with
surrounds the whole Old China Cafe,
music playing in the background.
giving an antique feels.
Signature dishes
19
Quality of Service
- Service can be considered fast and
- Slower compared to Calanthe Art
the employees are extremely friendly. Cafe but the overall service is fine.
The owner will chat with the customer Employees usually stand around the
sometimes.
counter instead of chatting with the
customers.
- Setting up the cafe is easy but
- The effort to set up a cafe is easy,
maintaining it and replenish new
but elevating the idea into the
ideas into the business is hard. Even
business is hard.
so, Cafes in towns are still rising.
- But still, new business still can be
seen slowly rising in Jonker Street.
Both businesses started off with a small amount of capital but for business like
so actually requires a large amount of capital to start so it survivability can be
longer in the future, both interviewees said.
v. Barrier to Entry
vi. Differentiated
or Standardized
Products
v. Nature of
Market
After researched and analysis, we found that Old China Cafe is more commercially successful than
Calanthe Art Cafe as Old China Cafe has a more stable business income and more regular customers.
In terms of business operation years and branches, Old China Cafe has been operated for 18 years
and still counting and has a total of 3 branches which located in Penang, Malacca and Central
Market. Apart from that, Old China Cafe also has another family based cafe known as Art Gallery
Cafe, both Old China Cafe and Art Gallery Cafe falls under the same operation system. Calanthe Art
Cafe is the one and only cafe in Malacca and they are expecting to grow more beyond Malacca. With
all the evident above, I strongly suggest that Old China Cafe is more stable and successful compared
to Calanthe Art Cafe.
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Recommendation
Based on our analysis and research from the two caf, which is Calanthes Caf and Old
China Caf, we came up a few recommendations ideas to improve their businesses for the
satisfaction of the customers in general.
Area of Improvement
Recommendation
The Location
21
Area of Improvement
Hot surrounding
Recommendation
Due to the fact that the building is old and has
to be maintained, the ventilating system is
weak making the surrounding to be hot. This
should be improved by implementing some air
conditional in the caf as the customers can
dine in a more comfortable way.
Parking Problem
Cafs signboard
Overall, both cafes have their own specialty in terms of arranging the layout or setting up the
atmosphere. But some of the parts of both cafes can be improved as listed in the table.
22
Appendixes
Website for Calanthe Art Caf
23
Facebook page
Calanthe Art Cafs webpage is more towards sharing the customer experience instead of
promoting the business.
24
25
Facebook page
Old China Cafs webpage is more towards appreciating the effort of people promoting Old
China Caf.
26
27
28
Interview Questions
1. Who is the founder of this cafe?
2. When is the business founded?
3. Is there anyone in particular that inspires you to start this business?
4. Can you briefly tell us how this cafe started?
5. What are the obstacles you face when you first start this business?
6. May I know the rough capital to start this business is how much?
7. Do you think is hard to start a business in this industry?
8. Why is your cafe named as XXX?
9. How many employees and branches do you have?
10. What is the specialty of this cafe?
11. How often do you release a new product?
12. How do you promote your business?
13. What is the rough amount of customers?
14. Who are your customers?
15. What is the hardest struggle you face in this business?
16. What kind of services do you provide to the customers?
17. Does GST affect your cafes sales revenue?
18. Can you name your top 3 competitors?
19. What are your strategies to stand out among them?
20..Are there any changes or improvement for the past 5 years?
21. Where do you see your business in the next 10 years?
22. Do you consider your business as successful?
23. Do you consider bringing your business to an international level?
29
5. What are the obstacles you face when you first start this business?
- Obstacles are inevitable, survival in this business is vital.
6. May I know the rough capital to start this business is how much?
- Relatively compared to standard capital, I only used RM70, 000 to start this
business.
7. Do you think is hard to start a business in this industry?
- To start in this industry, it is extremely easy. All you need to do is register from the
related authorities; pay RM60 for the registration fee and injection. Idea is useless
until you actually implement it in the business, which is why you can see a lot of
newly built cafe when youre walking down a city street.
8. Why is your cafe named as XXX?
-When I was studying in business school, I like to research a lot. Calanthe is an odd
name that is a type of orchids, a man-made hybrid orchids (Marketing strategy). Like
30
a plants, from a seed to plant. In mandarin, means God Promise Land. As youre
going through obstacles to achieve success, God will protect you.
9. How many employees and branches do you have?
- We currently only have one shop. We have 12 full timers and 5 part timers in this
cafe.
31
32
33
34
35
ACTIVITY
Discuss the theme
Decide the theme
Research on restaurant
in Malacca
Select the location
TUTORIAL GROUP
FRIDAY
FRIDAY
FRIDAY
FRIDAY
WEDNESDAY
FRIDAY
ACTION TAKEN BY
All Members
All Members
All Members
All Members
Meeting 2
DATE:
19/10/2015 (MONDAY)
TIME:
10.00a.m
VENUE: D3.09
NAMES OF GROUP MEMBERS
LIM HONG WEI
GOH SONG KIT
TAN KAH INN
WEE SUE WEN
LIM WINK KEE
CHANG MAY CHEN
NO. ACTIVITY
3.
Research on restaurant in
Klang Valley
4.
Select the location
TUTORIAL GROUP
FRIDAY
FRIDAY
FRIDAY
FRIDAY
WEDNESDAY
FRIDAY
ACTION TAKEN BY
All members
All members
36
Meeting 3
DATE:
21/10/2015 (FRIDAY)
TIME:
3.30pm
VENUE: Open space
NAMES OF GROUP MEMBERS
LIM HONG WEI
GOH SONG KIT
TAN KAH INN
WEE SUE WEN
LIM WINK KEE
CHANG MAY CHEN
TUTORIAL GROUP
FRIDAY
FRIDAY
FRIDAY
FRIDAY
WEDNESDAY
FRIDAY
NO. ACTIVITY
1. Discuss the interview
question
2. Confirm the interview
question
3. Tasks assigning for taking
interview
ACTION TAKEN BY
All Members
All Members
All Members
Meeting 4
DATE:
30/10/2015 (FRIDAY)
TIME:
8.00pm
VENUE: Home stay in Malacca
NAMES OF GROUP MEMBERS
LIM HONG WEI
GOH SONG KIT
WEE SUE WEN
LIM WINK KEE
CHANG MAY CHEN
NO. ACTIVITY
1. Discuss the interview
process
2. Confirm the interview
time
3.
Confirm the location and
distance from our home
stay to Calanthe Art Caf
TUTORIAL GROUP
FRIDAY
FRIDAY
FRIDAY
WEDNESDAY
FRIDAY
ACTION TAKEN BY
All Members
Tan Kah Inn
Tan Kah Inn
37
Meeting 5
DATE:
31/10/2015 (Saturday)
TIME:
3.00pm
VENUE: Calanthe Art Cafe
NAMES OF GROUP MEMBERS
LIM HONG WEI
GOH SONG KIT
WEE SUE WEN
LIM WINK KEE
CHANG MAY CHEN
NO.
1.
2.
3.
4.
ACTIVITY
Interview
Video recording
Taking notes
Chang May Chen
TUTORIAL GROUP
FRIDAY
FRIDAY
FRIDAY
WEDNESDAY
FRIDAY
ACTION TAKEN BY
Lim Hong Wei
Goh Song Kit
Wee Sue Wen , Lim Win Kee
Meeting 6
DATE:
6/11/2015 (FRIDAY)
TIME:
4.00pm
VENUE: Aku Cafe
NAMES OF GROUP MEMBERS
LIM HONG WEI
GOH SONG KIT
TAN KAH INN
WEE SUE WEN
CHANG MAY CHEN
NO.
1.
2.
3.
ACTIVITY
interview
Record video
Taking notes
TUTORIAL GROUP
FRIDAY
FRIDAY
FRIDAY
WEDNESDAY
FRIDAY
ACTION TAKEN BY
Lim Hong Wei
Tan kah inn
Wee Sue Wen
38
Meeting 7
DATE:
9/11/2015 (Monday)
TIME:
3.00pm
VENUE: D3.08
NAMES OF GROUP MEMBERS
LIM HONG WEI
GOH SONG KIT
TAN KAH INN
WEE SUE WEN
LIM WINK KEE
CHANG MAY CHEN
NO. ACTIVITY
1. Tasks assigning
TUTORIAL GROUP
FRIDAY
FRIDAY
FRIDAY
FRIDAY
WEDNESDAY
FRIDAY
ACTION TAKEN BY
Lim Win Kee
Meeting 8
DATE:
10/11/2015 (Monday)
TIME:
3.00pm
VENUE: D3.08
NAMES OF GROUP MEMBERS
LIM HONG WEI
GOH SONG KIT
TAN KAH INN
WEE SUE WEN
LIM WINK KEE
CHANG MAY CHEN
NO. ACTIVITY
1. Tasks assigning
TUTORIAL GROUP
FRIDAY
FRIDAY
FRIDAY
FRIDAY
WEDNESDAY
FRIDAY
ACTION TAKEN BY
Lim Win Kee
39
Reference
1. Letseat.at,. (2015). Calanthe Art Cafe - Malaysia 13 States' Coffees.
Retrieved 24 November 2015, from http://www.letseat.at/calanthe
2. J2kfm.com,. (2013). Calanthe Art Cafe @ Jonker Walk, Melaka |
Motormouth From Ipoh - Malaysian Food & Travel Blog. Retrieved 24
November 2015, from http://www.j2kfm.com/calanthe-art-cafe-jonkerwalk-melaka/
3. Tripadvisor.com.my,. (2015). Calanthe Art Cafe, Melaka - Restaurant
Reviews, Phone Number & Photos - TripAdvisor. Retrieved 24 November
2015, from https://www.tripadvisor.com.my/Restaurant_Reviewg306997-d1463786-Reviews-Calanthe_Art_CafeMelaka_Central_Melaka_District_Melaka_State.html
4. Tripadvisor.com.my,. (2015). Old China Cafe, Kuala Lumpur - Restaurant
Reviews, Phone Number & Photos - TripAdvisor. Retrieved 24 November
2015, from https://www.tripadvisor.com.my/Restaurant_Reviewg298570-d1128562-Reviews-Old_China_CafeKuala_Lumpur_Wilayah_Persekutuan.html
5. Facebook.com,. (2015). OLD CHINA. Retrieved 24 November 2015, from
https://www.facebook.com/oldchina.my/
6. List, T. (2013). The Yum List: Old China Cafe, Chinatown, Kuala Lumpur,
Malaysia.Theyumlist.blogspot.my. Retrieved 24 November 2015, from
http://theyumlist.blogspot.my/2013/03/old-china-cafe-chinatownkuala-lumpur.html
7. Time Out Kuala Lumpur,. (2014). Old China Cafe. Retrieved 24 November
2015, from http://www.timeout.com/kuala-lumpur/restaurants-andcafes/old-china-cafe
8. malacca.ws,. (2015). Calanthe Art Cafe at Jonker Street - Malaysia's 13
States Coffee under one roof. Retrieved 24 November 2015, from
http://www.malacca.ws/dining/calanthe-art-cafe.htm#promo
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