PORTFOLIO

Jhonatan Escobedo

Contact
Jhonatan Escobedo

Sierra de la Encantada #546 Los Montes 26015

Piedras Negras, Coahuila, Mexico
208 313 9603
jhona2393@hotmail.com

Table of
Contents
Logos
Montage
PhotoDesign
Event Ad
Flier
Brochure
Business Card
Letterhead
WebPage

Logos
Description

Three logo variations for the same (fictitious) company.

Date

Saturday, October 31, 2015

Course/Instructor
Comm 130/Ben Pingel

Programs/Tools
InDesign and Illustrator

Objective

Using InDesign and Illustrator we needed to crete a logo for a fictitious company
We were also requested to create 3 variations

Process

This logo is for an aviary, I like birds a lot so I decided to create this company and logo making an emphasis on the feathers, which are the most beautiful (for me) thing of birds.For
this project I used Adobe Illustrator, this program is just great
to design logos. I mainly used the pen tool for everything.The
color scheme I used is Tetradic and Monochromatic for the
white space version, the colors: Red, Orange, Lime and Teal,
and Red.

Montage
Description

Different images that were combined to create an inspirational montage.

Date

Saturday, October 24, 2015

Course/Instructor
Comm 130/Ben Pingel

Programs/Tools
Photoshop

Objective

Using different images we had to combine them and create

a spiritual montage

Process

For this project I began using a picture of my own. I used photoshop to edit it and refine it. It is an 8.5 x 11 project. I looked for
various types of textures at the internet to add to my project. The
main image was left intact while the other layers were reduced in
their opacity and I used the overlay tool. In the end I used the black
and white filter to give the final look.

PhotoDesign
Description
A photograph of my own that was edited/formatted using Photoshop.

Date

Saturday, October 17, 2015

Course/Instructor
Comm 130/Ben Pingel

Programs/Tools
Photoshop

Objective

A photodesign project that included an original quality image of my own, a color

scheme based on that image, some text, and a few design elements

Process

I focused my project in wanting people to know that Star Wars is awesome

and Legos are too. With an image of my own I used Photoshop to edit the
image with the Levels, Saturation, Sharpen Tool and Color Balance. Doing
this project taught me how to make a common picture into something more
remarkable. The color scheme I used is Big Split Complementary: red, yellow,
purple and blue.

Event Ad
Description

A color full-bleed event ad to promote a fundraiser using only Microsoft Word and
a scanner.

Date

Saturday, October 10, 2015

Course/Instructor
Comm 130/Ben Pingel

Programs/Tools
Microsoft Word

Objective

A flier for a benefit event for a benefactor of my choice

Process

This is an event ad for people to go and clean marginalized zones of

Mexico City. This event will take place in Mexico City in El ngel de la
Independencia a very iconic place in the city, so that is why its the main
focal point of my design. This project was all created in Microsoft Word,
I used shapes and different tones of Indigo.I used contrast go the indigo
with white and added black.

No + Trash

Ciudad de Mxico
The Mexico City government invites you to their annual cleaning
event where together we will clean marginalized areas of the city.
November 20, 2015
10 AM
NGEL DE LA INDEPENDENCIA
Tacos will be provided at the end.

Flier
Description

A Black & White promotional flier to promote a Capoeira workshop

Date

Saturday, October 3, 2015

Course/Instructor
Comm 130/Ben Pingel

Programs/Tools
InDesign

Objective

A company with low budget asked me to create a news flier in InDesign. They
provided the information, a logo, and one image to use.

Process

This flier is tend to invite all BYUI students to come and partake of the new Capoeira class. Using InDesign I created this flier, using only black, white and gray
scales. The image was provided by BYUI and so was the logo. Using the contrast
of the image I tried to keep it simple. Black rectangles were use to create repetition.

Brochure
Description

A two sided (duplex) folded brochure using a image of my own

Date

Saturday, December 5, 2015

Course/Instructor
Comm 130/Ben Pingel

Programs/Tools

Photoshop, Ilustrator, InDesign

Objective

The project was to design a full-color, folding brochure to help

promote the company product, service or location

Process

This is two sided duplex brochure for a fictitious company that is all
about Star Wars. I love Star Wars so I decided to create this company
and logo using lightsabers as the main shape. I used Adobe Illustrator to
create the logo and played with the Avenir font which is my favorite to
make the companys name look nice, I designed the lightsabers and they
are not images from the internet. I added them color and played with
their alignment. Then in Adobe InDesign I created a brochure. I downloaded four images from the internet and with the text wrap added text
to them. I played with the color red and some shapes using also opacity
on them.

Busines Card
Description

Matching letterhead and business card using a personally created logo

Date

Saturday, November 7, 2015

Course/Instructor
Comm 130/Ben Pingel

Programs/Tools
InDesign and Ilustrator

Objective

I was asked to design a new logo and stationery items. I created a new logo and then designed
a business card and letterhead

Process

Inspired by the new James Bond movie I decided to create a logo and a
company about bodyguards. I had so much fun doing this project. I used
the Adobe InDesign and Adobe Illustrator and the skills we learned at
COMM 130 class. For the logo I first created the silhouette of one hand
and knife and the made a copy of it, flipped it and that is how I had both
hands. I used red and black. For the letter head I took the logo and made
it bigger, I used two of them one as a head and the other as a body mark
with an opacity of 8%.

Letterhead
Description

Matching letterhead and business card using a

personally created logo

Date

Saturday, November 7, 2015

Course/Instructor
Comm 130/Ben Pingel

Programs/Tools
InDesign and Ilustrator

Objective

I was asked to design a new logo and stationery items. I created a new logo and
then designed a business card and letterhead

Process

Inspired by the new James Bond movie I decided to create a logo

and a company about bodyguards. I had so much fun doing this
project. I used the Adobe InDesign and Adobe Illustrator and the
skills we learned at COMM 130 class. For the logo I first created the
silhouette of one hand and knife and the made a copy of it, flipped it
and that is how I had both hands. I used red and black. For the letter
head I took the logo and made it bigger, I used two of them one as a
head and the other as a body mark with an opacity of 8%

WebPage
Description
Date

Saturday, November 21, 2015

Course/Instructor
Comm 130/Ben Pingel

Programs/Tools

Dreamweaver, Textwrangler ans InDesign

Objective

A requests to create a web page to. With one of my designs for logo

Process

According to the project requirements this webpage shows my skills for

HTML and CSS. It shows my Aviary Logo and a brief description of what
this company and logo is and some background information about me.
I used Dreamweaver and TextWrangler for my coding. I used the same
colors from my logo in different parts of my design such as the heads,
body copy and background