Introduction to

COMMUNICATION PLAN
Galuh Andini

What is Communication Plan?

What you want accomplish with your association
communications
Ways in shich those objectives can be accomplished
To whom your association communications will be
addressed
How you will accomplish your objectives
How you will measure the results of your program

The Benefit
Give your day-to-day work a focus
Help you set priorities
Provide you with a sense of order and control
Help get the chief staff executive and staff to support
your program
Protect you against last minute, seat-of-the-pants
demands from staff and members
Prevent you from feeling overwhelmed, offering

When to Develop the Plan?

The best time to develop your plan is is conjuction with
your annual budgeting or organizational planning process.
If your PR programmes are set every year, make sure your
communication plan are ready before you enter the new
year.

Where to Get Information?

1. Your association mission statement
2. A communication audit
3. Surveys and focus group discussions
4. Committee and leadership input, and
5. Discussions with other staff and departments.

How to Develop the Plan?

Conduct a
research
communication
audit

Define Objectves

Define Audiences

Establish a
timetable

Identify Tools

Define Goals

Evaluate the
result

Communication
Plan

THANK YOU