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    This document discusses marketing strategies for a service and provides background information on the Azores islands. It addresses questions about what is being marketed, the target audience, and how to get their attention. It also gives details about the climate, humidity levels, demographics, and level of tertiary education in the Azores compared to other regions.

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    This document discusses marketing strategies for a service and provides background information on the Azores islands. It addresses questions about what is being marketed, the target audience, and how to get their attention. It also gives details about the climate, humidity levels, demographics, and level of tertiary education in the Azores compared to other regions.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    23 views6 pages

    s53 Marketing Presentation

    Uploaded by

    api-302380164
    This document discusses marketing strategies for a service and provides background information on the Azores islands. It addresses questions about what is being marketed, the target audience, and how to get their attention. It also gives details about the climate, humidity levels, demographics, and level of tertiary education in the Azores compared to other regions.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 6

    By Mary, Liu Wen, Alyssa, Kitty, Susan, Veronika, Sue

    1. What do we have to market?


    2. Who is the target audience?
    3. How do we get the audience to notice us?
    4. Which strategies are the most cost-effective?
    5. How can the world benefit from our service?
    6. . . . ?
    2

    Weather? Mild, temperate.


    Average daytime
    temperatures in:
    Winter:12-15C/54-59F
    Summer:15- 26C/50-79F

    Humidity? Reasonably
    Humidity
    Wettest months are October March
    ?high.

    Avg. humidity level: 68% (compare VN,


    75%-80%)

    Ethnicity: Portuguese
    Official language: Portuguese
    (similar to standard European
    Portuguese)
    Population: 246,746 (2011
    estimate)
    Most populous islands: So
    Miguel (55.86%), Terceira
    (22.87%)

    60.00

    % of aged 25-64 with tertiary education


    53.5
    %

    50.00
    40.00

    25.9
    %

    30.00
    20.00
    10.00
    0.00

    15.4%
    9.9
    %

    Azores

    9.0
    %

    Severozapad Portugal

    EU 47 Inner London (UK)

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