26 October, 2015

Communication Project Schedule

Company information
Company: Safe Haven
1030 Washington Avenue
Street:
(262) 637-9559
Phone:
www.safehavenofracine.org
Website:

Contact Person: Ameniah V. Bernard

City, State, Zip: Racine, WI 53405
(262) 632-8758
Fax:
abernard@safehavenofracine.org
E-mail:

Population Served: At-risk youth in Racine Co. and surrounding areas; accurate numerical
data is unavailable due to privacy and consistent changing of population served

Features of the Product: This brochure must include previous booklet information, logo, contact information, colors, and United Way logo. This product should be informative, yet inviting.

Similar Services Offered: Currently, no other not-for-profit exists to provide a haven for atrisk and runaway youth.

Communication Methods: Safe Haven communicates its message through the middle school

engagement program which assists at-risk youth with truancy and other issues. Representatives
also attend conferences, outreach programs, community functions, speaking at local churches,
and via website.

audience profile
Ages of Participants: Between 5-17 years old, usually the teens ages 13-17
Areas Served: Racine, Kenosha, Milwaukee, Burlington, Waterford
Income Level: Usually low-come, but available to everyone
Struggles of the At-Risk Youth: Most of it is just I guess they need a lot of mediation be-

tween themselves and the parents. A lot of them just feel like theyre misunderstood, but once
you add in the mental health issues or substance abuse issues, it complicates it even further.
Ameniah Bernard

Success stories: At Safe Haven, employees with the help of qualified therapists try to reach

at-risk youths, before they destroy themselves, and just preventative counseling, trying to help
them through situations and give them some guidance and role models. So far, its really been
working out good. A lot of the kids return back to school. Some of them go to Job Corps. who
dont want to live with their parents, who dont want to go to school. I let them know that there
are so many other options out there. Ameniah Bernard

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Product information
Product Type

Bookmark-Style Brochure

Dimensions

2.72 in. x 8.34 in.

Cost

$500 (including printing)

Features

brochure must include previous booklet information,

logo, contact information, colors, and United Way
logo; should be informative and inviting

(Open to new dimensions)

objectives
SMART Objectives:
Within two months of distribution of this new brochure, we will see an increase of at least 10
at-risk youth being assisted by Safe Haven.
Within two months of distribution of this new brochure, we will have a 10-15% increase of
inquiries by phone or in-person, regarding Safe Haven and the services it offers.

Performance section
Evaluation Tools:
Safe Haven will keep detailed records of psychiatric services used and at-risk youth staying
at the facility to compare with previous records and evaluate the effectiveness of the new
brochure.
Safe Haven will keep detailed inquires of in-person and phone inquiries about its facilities to
compare with previous records and evaluate the effectiveness of the new brochure
Note: If detailed records have not been kept, Safe Haven will wait at least 1-2 months to collect control data to compare with the new data.

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26 October, 2015

schedule
Deadline November 2, 2015
October 26, 2015
October 27, 2015
October 28, 2015
October 29, 2015October 30, 2015
October 31, 2015

Meet with Safe Haven rep. to finalize plan, expectations, and

expected outcome.
Choose information to be included in brochure. Choose desired
layout for brochure.
Email or call Safe Haven Rep to ensure client satisfaction.
Create background design and any additional graphics to be
included in brochure.
Email or call Safe Haven Rep to ensure client satisfaction.

November 1, 2015 Create final layout for brochure. Email or call Safe Haven Rep
to ensure client satisfaction regarding the final design.

November 2, 2015 Publish and implement new brochure design.

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