Burger King and Quick survey

Question 1:
In this question we see that
the respondents are equally
divided between men and
female.

Question 2:

In this question we see that 60% of the

respondents belong in the 18 to 20 age class.
The rest is older.

Question 3:
Most of the respondents are
erasmus students or are from an
international country.

Question 4:

In this question we see that 68% of

therespondents are second years, while therest
are first years.

Question 5:
Most people are Belgian residents. Out of this
question we can see that question 3 wasnt clear enough. 29.2% of respondents
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Olivier Elewaut, Daniel Verhulst, Sammy Dequeecker

come from other parts then western Europe.

Question 6:
Everyone is familiar with Burger
King.

Question 7:

in this case only 3

respondents dont know what
QUICK is.

Question 8:
56% say that Burger King and
QUICK are both present in
their country.

Question 9:

Although the findings of this question are a bit chaotic. We can say that KFC has won
and Pizza hut has lost it.

Question 10:
Most people (48%) say they only visit a fast food joint once a month. 28% say they
visit it twice a month and the others say they visit it weekly. There is not one person
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Olivier Elewaut, Daniel Verhulst, Sammy Dequeecker

that visits a fast food restaurant more than four times a week.

Question 11:
80% believe in the delivering of
different qualities between
fast-food restaurants.

Question 12:

Out of the responses we can

conclude that the difference
in quality is related to
different business policies
and strategies.

Question 13:
60% of the respondents say
that the balance between
price and quality is justified.

Question 14:

Yet again the responses all lead to difference in corporate policies and strategy to
justify the balance between price and quality.

Question 15:
When looking at this question we see that 84% of people appeal more to the Burger
King website. After reading their responses we can see that for most of the case the
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Olivier Elewaut, Daniel Verhulst, Sammy Dequeecker

site is just smoother and more appealing on a corporate level.

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Olivier Elewaut, Daniel Verhulst, Sammy Dequeecker