Professional Documents
Culture Documents
Business Final Report
Business Final Report
TABLE TO CONTENT
No.
Title
Page Number
Key Summary
Objectives
Target Market
Competitive Analysis
6-7
8-10
Pricing
11-12
Promotion
13-15
Sponsor
16-17
Distribution
18
10
Green Measures
19
11
20-21
12
Evaluation of Results
22-23
13
Appendix
24-37
KEY SUMMARY
The final project for Introduction to Business is Charity Drive Event is held
from 1st December till 4th December at Taylor's University Lakeside Campus in front
of Student Life Centre. Our group consists of 5 members, including Angela Wee, Cha
Yun Xian, Chan Koon Qi, Chia Keh Chian and Darryl Harvey Lawrence. The purpose
of this assignment is to raise fund for our selected charity organization. Throughout
the charity week, we managed to gain some experiences from running our own
business and prove to be useful knowledge in the coming future.
Our group decided to raise funds by selling our own homemade products. The
product that we sell consists of jellies and fruit juices which is made by the group
members, Angela Wee, Chan Koon Qi, Cha Yun Xian and Chia Keh Chian. The jellies
were prepared the jellies from home two weeks before the charity event since our
group is planning to sell it a few days before the charity drive event to maximize our
profit. On the other hand, fruit juices are being sold during the charity event only so
that we manage to keep the drinks fresh and tasty. The reason why we chose to sell
fruits made products is because it is healthier and manageable. The budget of selling
fruit juice and jelly is also lower compare to selling other products.
A total amount of RM 1350 sponsorship is collected to help us start up our
business. We would like to thank all the parties that sponsor us in this business charity
drive, and our lecturer, Madam Tay for her guidance and support throughout this
project.
OBJECTIVES
Address: Pilmoor Estate, Subang Airport Road, 47200 Subang, Selangor, Malaysia
Contact: 03 7846 1087
Our main objective is to raise fund for PAWS Animal Welfare Society to show our
support to them. The reason why chose them is because they can provide homes to
animals who doesn't have one. Without them, animals will be leaving in the streets
exposed to the elements.
TARGET MARKET
COMPETITIVE ANALYSIS
As all the other business area, we also have a few competitors to deal with during this
one week business charity drive event. Among the handful we will be facing, the more
challenging ones are Vitamin Factory, a stall that sells fresh fruit juices in school
operated by professional workers and Fruits Ice-Cream, a temporary stall ran by our
course mates.
Below is a full analysis of our two main competitors:
Comparative
Vitamin Factory
Fruits Ice-Cream
Information
Conclusion to improve
our business- Fruit
Twist
Products
A variety of fruit
cream floats.
Strengths
- A wide range of
orange or mix.
- Use fresh fruits to
because it is operated by
produce products.
to consume during
students.
hot weather.
- Offer products at
affordable and
reasonable.
Vulnerabilities
Attraction
Lack of promotion
- Offer products at
and choices of
cheaper price.
RM10++)
two days.
- 1 for RM3, 4 for RM10
20% discount
friendly services.
Home-made passion fruit jellies and lychee jellies (not in the picture) using the real,
fresh fruit. No artificial colors flavors or preservatives are added.
2. Fruit Juice (RM3/cup, RM4/cup for mix fruit juice)
Fresh fruit juice which is made on the spot upon customers orders. We offer bestselling orange juices, healthy carrot juices, cooling watermelon juices, refreshing lime
juice and mix fruit juices which customers can choose any two types of fruits.
b) Packaging
For fruit juices, we only use normal paper cup as packaging as fruit juices are made
on the spot and meant to be consumed at once to ensure its coldness and freshness.
Paper cups are used as they are recyclable and saved cost.
Video link:
https://www.facebook.com/1514966078797718/videos/1515424972085162/
10
PRICING
a) Unit Selling Price of Products
1.
2.
3.
4.
Each products price is set by estimation of the cost. For jelly, lime juice and fruit
juice, we initially assumed the cost is RM 1 and below through some rough
calculations. For mix fruit juice, we assumed the cost is around RM1.50 through some
rough calculations. So, each selling price of the product is more than twice the cost
price.
All cost price calculated here is in approximation. This is due to some very small
amount that is being round up or some form of inaccuracy is taken into account.
c) Product Sales
During the first week of sale, we only sell jelly products. At that time, there werent
many competitions too. And also due to our packaging that are related to animals, it
11
attracted many animal lovers. So, the sales of jelly during the first week were very
well.
As for second week, we had many competitions, so the sale of the jelly was not good.
But the sale of the fruit juice is going well. This is due to the competitions not having
any healthy drinks that are being sold. Our competitions only sold soft drinks, so
customers that do not like soft drink would purchase our fruit juice. Especially orange
juice, it has a high demand, lime juice had the least demand, which is why it was
discontinued after two days of sale.
d) Sales Strategies
When we have difficulty in selling our products, we would have some promotion for
our customers. For example, buy 2 free 1 for our jellied that was not selling well, or
RM2 for a cup of carrot on the last few because carrot was the least popular fruit juice
that had a slow sale.
We did not expect that orange juice would be popular, so on the next day, we stocked
more orange to prepare for the high demand of orange juice.
PROMOTION
a) Marketing Messages
The marketing message for our business is simple and straight forward, HELPS
PAWS, and be the one who make a difference in these animals' life. Our message
12
appeals to everyone in the campus, especially animal lovers to purchase our products,
and all profits earn will be donated to PAWS Animal Welfare Society.
2. Posters
13
Posters are another main tool that we use to promote our products. Weve
designed our very own poster for our business which introduce the purpose of
our business and the products that we are selling.
SPONSOR
For this project, we were required to ask for some sponsorships and donation in
order to reach our business target. After several discussions, all of had agreed to ask
sponsorship from our parents and friends. Besides that, Angela was able to get some
sponsorship from a few companies of her mothers friends. Official letters were
14
prepared for the sponsors so that they understand the purpose of this charity drive. In
the end, we are lucky to get a good sum of sponsorship money to aid us in achieving
our goal.
Other than that, Chia and Cha had tried going around campus to collect
donations for PAWS. To encourage the act of donating money to the animals, we had
also used strategies such as design our donation box and carrying the poster around to
make people clear of our purpose. By this way, we managed to collect an amount of
money in form of cash from the public.
Parties
Amount
15
RM 500.00
1. TEMIS(M) SDN.BHD
RM 200.00
4. MMC ENGINERRING&
INDUSTRIAL SUPPLY
5. SKYT MINHO KLINING SDN.BHD
6. TYT BUILDERS SDN.BHD
RM 100.00
RM 300.00
Donation
RM 231.70
Total Amount
RM 1581.70
DISTRIBUTION
16
As our products such as jellies are all homemade and beverage are made
right after the customers order, we need to produce large quantities of jellies and
bought all the fruits we needed right before the day to ensure the quality of the fruits
as well as transport them to campus via car. The products are then stored in a huge
refrigerator in one of our members, Koon Qis house.
To distribute the products, we have to come early to help Koon Qi carried all
the jellies and machine from her car which are packed nicely in few of the boxes.
Jellies are premade and pre-package, and thus are readily available to the customer for
instant consumption. However, fruit juices were required to make on spot using
machine. The process of making fruit juice required up to 2 minutes. Fortunately,
most of the customer loved our fruit juice and willing to wait for it.
By splitting our group, we are able to simultaneously reach out to people all around
the campus as well as in front of SLC. In addition, we will always have 2 people
promoting our products by walking around in the campus. At the same times, the rest
will help to take care of the stalk and in charge of the making of fruit juice. This allow
us to cover a vast amount of space at the same time, further expanding the products as
well as reaching out to a large amount of potential customers.
GREEN MEASURES
17
Allofourproductsareedible,soitdoesnotcreatemuchwastethatisharmful
totheenvironment,exceptfortheirpackaging.Ourproductsaremainlyproduce
usingfruits,thosefruitswaste,suchasskinsarebiodegradable.
Forourjellyproduct,wehavetouseplasticcontainersduetoitbeingableto
sustainhightemperature.Becauseduringtheprocessofmakingthejellies,itwillbe
atboilingtemperature,soourbestchoiceistouseaplasticcontainer.Butwedo
encourageourcustomerstorecycle,asitisstateonthestickersweprinted.The
plasticcontainersasforfruitjuice,weusedpapercupsbecauseitisbiodegradable.
Whenwebringourproductstoschool,wemakesurethatitisaonewaytrip.
Thiscanhelpussavetime,fuelandalsoreducecarbonfootprintcreatedbyus.
Duringthesales,itisalldonebyfoot,solowcarbonfootprintswereproduced.
Duringtheeventweonlyusedelectricityforourfruitblenderanditisonly
usedondemand.Itdoesnoteventakeaminutetoblendthefruits,soitbarelyusesa
hugeamountofelectricity.Forwater,weusedabucketofwatertoconstantlywash
ourblenderandsomeequipmentused.Ifthewaterstartstogettoodirtyonlywillwe
changethewater,insteadofusingrunningwatertoconstantlytokeepourequipment
cleanwhichusesmorewater.Aftertheproductsarebeingconsumed,weencourage
ourcustomerstorecyclethecontainers.Onourpackaging,itisprintedsaying,Please
recycleafterused.asanencouragementforcustomerstorecycle.Wehadconsidered
askingcustomerstobringbackthecontainerssothatwecanreuseit,butdueto
hygiene,wedecidedtonotusethisstrategy.
Most of the time, our team would work together to manage all aspects of our
business. However, each of us will lead a particular aspects base on our expertise to
make sure everything goes right according to plan.
Project Manager
- Chan Koon Qi
Assistant Project
Manager
- Chia Keh Chian
Accountant
- Chan Koon Qi
- Chia Keh Chian
Marketing &
Packaging
Lead by: Cha Yun
Xian
Sales
Lead by: Angela
Wee
Documentation &
Report
Lead by: Chia Keh
Chian
a) Project Manager
As a project manager, Koon Qi leads the team to the teams goal which is to raise
RM2,500 for PAWS.
Keh Chian constantly assists Koon Qi when it comes to some decision making,
especially in some impromptu situation. Both of them would consider the pros and
cons for each decision made, also sometimes with the help of the other memebers.
c) Accountant
Both Keh Chian and Koon Qi often control the costs that were used by the teams.
They also make sure to inform everyone how much they should make each day to
reach the goal. They also handle the accounting after every day to calculate the
profits.
d) Sales
This department is led by Angela Wee. She would make decision on what we should
do during the sales to market our product. For example, on the last day she decides to
have some discount on our product so that more customers would be attracted. Other
group members assist her by walking around the campus and promoting the products.
EVALUATION OF RESULTS
For this charity drive, we have successfully reached our target and gained a net profit
of RM2086 and RM232 as donation which sum up to RM2318 in total.
Fruit Jelly
Fruit Juice
Mix Fruit Juice
As shown in the diagram above, the biggest seller of our business is fruit jellies as we
managed to sell out average 100 cups per day, follow up by fruit juice, average 30
cups per day. However, we have a few loses in the products which at the last day we
found out that some of the jellies have gone mouldy so we decided to stop selling fruit
jellies.
Self-reflection video link: https://www.youtube.com/watch?
v=DgIYAE_uzNE&feature=youtu.be
21
RM 1,704.00
RM
318.00
RM
64.00
RM 2,086.00
RM 310.75
RM 145.20
RM 16.80
RM 472.75
Gross Profit
RM 1479.70
Add: Donation
RM 231.70
Add: Sponsorship
RM 1350.00
RM 3061.40
RM
RM
RM
RM
RM
Net Profit
RM 2589.40
* All costs of products and operating expenses are recorded approximately due to
certain inaccuracies and round ups*
22
325.00
128.80
130.25
21.70
605.55
APENDIX
Group members typhoid
injection medical
certification
23
13
24
25
Sponsorship
letters
26
27
28
29
30
31
32
33
34
35