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    sanju2181986
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    This document summarizes the history and marketing of the Tata Nano automobile. It compares the Nano to the Model T Ford from 1909, describing both as cars that made automobiles affordable for the masses. The target market for the Nano is first-time car buyers in India and other developing countries who want to upgrade from motorcycles and scooters. The document outlines Tata's branding, advertising, promotion and merchandising efforts to market the Nano as the "people's car." It also discusses public relations challenges like controversy over the original production site.

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    Big Nano

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    This document summarizes the history and marketing of the Tata Nano automobile. It compares the Nano to the Model T Ford from 1909, describing both as cars that made automobiles affordable for the masses. The target market for the Nano is first-time car buyers in India and other developing countries who want to upgrade from motorcycles and scooters. The document outlines Tata's branding, advertising, promotion and merchandising efforts to market the Nano as the "people's car." It also discusses public relations challenges like controversy over the original production site.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    9 views19 pages

    Compiled By: Jain Sanjay

    Uploaded by

    sanju2181986
    This document summarizes the history and marketing of the Tata Nano automobile. It compares the Nano to the Model T Ford from 1909, describing both as cars that made automobiles affordable for the masses. The target market for the Nano is first-time car buyers in India and other developing countries who want to upgrade from motorcycles and scooters. The document outlines Tata's branding, advertising, promotion and merchandising efforts to market the Nano as the "people's car." It also discusses public relations challenges like controversy over the original production site.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 19

    THE NANO

    COMPILED BY :

    JAIN SANJAY
    FORD
    MODEL T
    1909

    TATA NANO
    2009
    It’s a story of a Slumdog becoming a Millionaire.
    This is the right car and the right time.

    big

    It’s a story of a
    Slumdog
    becoming a
    Millionaire.

    This is the right


    car and the right
    time.

    Nano
    India,
    a market of small cars
    Tata Nano’s target is first time
    car buyers that are looking to
    upgrade from two wheelers like
    scooters, bikes and
    motorcycles,
    in India and other developing
    nations across the world.
    branding

    Tata name
    Pushed as chairman’s dream
    Tagline " Now You Can
    Advertising and promotion

    RediffusionDYR
     Nano news
     web search engines to serve pop-up ads
     online games

    Merchandise and accessories like Nano branded


     T-shirts,
     key chains,
     teddy bears
     watches
    Titan Industries, Croma Retail, Westside,
    were selling Nano booking forms through
    their retail outlets in all the cities in India

    Also westside stores had nano parked


    inside for footfalls to rise and create more
    touch points for the customer to experience
    nano
    Positioned as people’s car
    Public relations

     Viral marketing

     Negative publicity by
    singur controversy
    Vaishnavi Corporate Communications
    Pvt Ltd

    Trent Tata Capital

    Elderhealthcare ITC Foods

    Voltas Infinity Retail

    Himalayan Water Indian Hotels

    Lavazza EBay
     Shrinking product life cycle
     Competition
     Stringent environment laws
     Increase in fuel prices and raw material costs
    Thank you..
    • Its said history repeat itself
    • And here we have a reason to believe it

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