Introduction

CleanTouch dry cleaning is a concept of Cleaning Services available to individuals and

families, including dry cleaning and laundry. CleanTouch dry cleaning intends to offer
affordable "luxury" cleaning to all. Quality is made available to everybody. CleanTouch
dry cleaning is the best service provider in your area.
The core business is the cleaning of clothes. Our professional team is taking care of each
item with a great respect. Removal of the spots, small repairs, high quality finishing are
some of the features that make CleanTouch dry cleaning different.

More than a dry cleaner, CleanTouch is "Your Cleaning Center", including dry
cleaning, laundry, pick-up and delivery as well as related services, Cleaning and
advice. Just Be CleanTouch.

1. Executive Summary
The business of laundry services in PAKISTAN is not well established national wide.
After analyzed this situation we registered a firm with the name of CleanTouch dry
clean. CleanTouch dry cleaning is providing dry cleaning services in a very efficient
manner in different areas of Faisalabad.
The objective of CleanTouch dry cleaning is to provide best and quality laundry services
in the different regions with affordable price. We visualized that the scope of the services
is very vast in Pakistan market. We identified that the different regions of Pakistan
people to the ordinary washer-men and pay them a cost which we offered for our quality
washing services and it is also found that there is no security regarding the provision of
washing services as well as customer is not enjoying the other advantages. We selected
Faisalabad in the start as test market and we launch our business here in the first phase.
On the other hand, CleanTouch dry cleaning is providing not only laundry services but
also providing better atmosphere like a club & discounts color brightness better and many
other benefits.
CleanTouch dry cleaning is also providing a membership to its customer. It can play an
important role to make the customer loyal. We have also developed a database and
website www.cleantouch.com (in progress) for our customers at which they can check
their accounts status online with CleanTouch dry cleaning.
For the members of CleanTouch dry cleaning is more facilitating to their customer is that
the representatives of the CleanTouch dry cleaning will collect the washable clothes from
the members home and after washing that clothes will deliver back to the members
home.

When we went to the people and asked them various question about their laundry
services the answers of the questions were negative. We also asked them a question do
they want any new and best laundry services which fulfill their clothes requirements.
Most of the people answered Yes.
To keep the answers in view we segmented our total market and select the target segment
of the total market and then come with segment needs and requirements that meet the
customer satisfaction with latest technology.
To spread the awareness about the services of CleanTouch dry cleaning, we adopted
some kind of Medias to promote this service. In this context, we use electronic, print,
outdoor media for the promotional activities.
According to our business requirement we also estimated our investment and our finance
requirements that we have need to run the business in the start. We also calculate
breakeven analysis and operating statement for the three months.
After carried out all the above mentioned activities we got feedback from our users about
the services which provided by CleanTouch dry cleaning, their feedback was very much
positive.

Situation Analysis

CleanTouch Laundry service is entering its first year as a

start-up business. The idea has been well received and
marketing will be critical to the success of the business. CT
offers a clean, convenient laundry facility for those that do
their own laundry, as well as those in need of optional
services. CT will lure customers in with excellent customer
service, membership and discount facility, a pick and drop
service of clothes, and online service through website to its
customers.

2.1.1

Market Summary

We have captured good information about the market and

know a fair amount about the target customers. To determine
the actual demand for the service a market research survey
was conducted in the start of July 2009 and we see many
people are interested and have great demand for the offering
we are going to deliver through our laundry service. The
services are given by other companies are not as good as
people demand .The survey was only conducted in Faisalabad
because Faisalabad is serving as a test market in the start. The
facilities offer to customers like picking the clothes from
home and deliver it back to homes as well as optional services
such as full service washing, alteration of clothes and 24
hours clean box service, very affordable prices and also
guarantee of usage of very good washing material are highly
admired from the respondents. CTs market information will
be used to better understand who is served, their specific
needs, and how CT can better communicate with them.
4

2.1.2 Target Market Forecast

People and their satisfaction is our target market. To achieve
this target the term can be more explained in the following
ways.

Segmentation
Segmentation can be divided into three classifications.
Geographic segmentation
The immediate geographic target is the city of
Faisalabad 3.2 Million people are living in this city.
And from this huge population we will touch only
middle and upper middle class in the first phase and
in the second phase we will also try to touch the
upper and upper upper class. On the other hand job
holders in executive posts but outsiders and students
who live in hostels also our target audience.
Demographic segmentation
In the demographic segmentation we classified the
customer in the following parameters.
Income
Family Life Cycle
Education.
Social class
Occupation
The above mention parameters will respond us
in the following situation
Parameter

Description
6

Income
Family Life Cycle
Education
Social Class

Above 15,000
Young Single, Married,
Graduation and above
Upper Class and Upper Middle Class

Psychographic segmentation
This type of segmentation divides the market into groups
according to customers lifestyles. It considers a number of
potential influences on buying behavior, including the
attitudes, expectations and activities of consumers. So here
with the help of survey we concluded that the person who are
educated and job holders has some need about our service.
People having business also want to look more prominent due
to their dressings and style.

2.1.3 Market Need

As we conductive market survey we find that people have a
strong need for a laundry service which gives them the
facilities that are not fulfilled by the existent laundry
providers. So keeping this in our mind we find a gap and
make a struggle fulfill the need of people with our quiet clean
laundry facility that ensures customer satisfaction and given
something extra that they were not expecting. CT seeks to
fulfill the following benefits that are important to its
customers.

Top-level customer service:

The target customers have a fair amount of discretionary
income and appreciate good customer service. CL will
provide a service that will appeal to these customers.

Clean facilities:

A comfortable, stylish location and furnishings that offers

clients a higher-quality alternative than is currently available.

Delivery on Promised Date:

CTL has a very strong network of employees who will make
it sure to the customers to provide their clothes on promised
date and people will feel the change.

Time Saving Facility:

People want to save their time so we with the help of pick and
drop service of cloth will defiantly save their time.

2.1.4 Market Trend

The market trends for Laundromats are:
Now a days people become more conscious about
their dressing and they want their self more
prominent due to their clean and shining cloths.
Media has also performing a very clear role in the
dressing sensitivity of the people.
Now the large numbers of people are doing jobs
and they are professional so their executive
environment demands that they should dress up
mannerly.
Technology has driven down the costs of
equipment that offer technological efficiencies.
Using technology reduces the dependence on
human labor.

2.1.5 Market Growth

The market growth for the CleanTouch has seen 10% market
growth. This growth rate is supposed to be maintained for the
next three years.

2.2 SWOT Analyses

The following SWOT analysis captures the key
strengths and weaknesses within the company, and
describes

the

opportunities

and

threats

facing

CleanTouch.
2.2.1 Strengths
Well-trained staff to ensure optimum customer
service.
New and latest Machinery that is not used by
other service providers.
Well thought-out business model addressing
market demand.
Differentiated facilities.
2.2.2 Weaknesses
Competition, although there is a significant
differentiation between the competitors because
people have strong relationships with their
previous service providers.
A limited marketing budget needed to create
brand awareness.
Loan is required to start the business up because
huge amount required.
Difficult to create awareness and convince
people.
2.2.3 Opportunities
Participation in a steadily growing industry.
9

 Large target market.

Consistent

market

demand

due

to

the

reoccurring need to clean clothes.

2.2.4 Threats
Future/potential competition from a large
franchised business.
A large increase in homes built in the area that
will decrease the reliance on Laundromats

2.3 Competition
Although the service we are providing is very different
from the existing service providers but still we have to
face many competitors. Serena Hotel Dry Cleaners, AlSaeed Dry Cleaners, Bhati Dry Cleaners, Rainbow dry
cleaners, White club drycleaners, Snow white dry
cleaners and some other dry cleaners have captured a
large market. Their services and facilities are similar,
dirty and noisy, with low-end service but even then they
have a great loyalty from their customers. Some
competitors are also providing membership but their
service is not as much standardize as the demand of the
people. They have old machine and they use very hard
material to clean the clothes.

2.4 Product Offering

In the current market we have to face many competitors
who has strong market share and customers are loyal to
them. So we will distinguish CleanTouch with the help
of our strong and innovative product offerings, our main
key offerings are given below:
Membership offering that will give customers
very good discounts.
10

 Five franchises with same service standards in

one city for customers convenience
Pick and drop service of cloths from house to
house.
Urgent and very quick service.
Highly trained and professional staff.

2.5 Key to Success

The slogan of CleanTouch Dry Cleaners is brighten your
life means that we will provide people the satisfaction
and they will feel their selves very relax and satisfaction
while dressing the clothes washed by us, so our key to
success is the different and new service and quality
provided by us. Here are some key features that will lead
us towards success we can say these are our key to
success.
Superior customer service.
New and innovative offering
Service points in main areas.
Highly trained staff.
New and advance machinery and generator
facility.
Clean, quiet and convenient facility.

Machines:
The new and latest machines used in the cleaning
process which are very fast and providing

11

maximum satisfaction to the customers and best

result to us.

2.6 Critical Issues

We have to face some problems while launching the
business. The main problem that we have to face to
create awareness about our new and innovative idea
because we are first time launching this business in the
area very professionally. The competitors can easily
copy our services and spread their business by copying
us so we will very aggressively create demand and get
loyalty of our target market through our very
aggressive market strategy.
On the other hand we have to face the problem of
picking the clothes and dropping it back because if a
customer wants urgent service and the time he is
demanding is not manageable so we will face bad
impact from the customers. So to solve this issue we
12

have made some service points in the targeted area

where in case of very urgent service the customer will
drop the clothes and we will make it sure that the
clothes will be delivered back in promised and
required duration.
Now a days load shedding is also creating a very big
problem in every business and our business will also
face the same difficulty so we have also installed a
generator in our service station to make sure to our
customers that our service will be available at anytime.

3.0 Marketing Strategy

The marketing strategy will be using a combination of
advertising, promotional efforts and word-of-mouth
programs to convince people about our superior service
and innovative features.

3.1 Mission
CleanTouch Day Cleaners mission is to provide
the customer with the most pleasant laundry
experience in the Faisalabad area. We exist to
attract and maintain customers. With a strict
adherence to this maxim, success will be ensured.
Our services will exceed the expectations of the
customers.

3.2 Market Objective

Maintain steady, controlled growth.
Decrease customer acquisition costs by 4%
per quarter.
Steadily increase market penetration.

3.3 Financial Objective

13

 Double-digit growth for the first three years.

Reduce overhead by 3% per year.
Holding spending, as a percentage of revenues, at
a steady level.

3.4 Target Market

We have selected the target market in the start the people
of Faisalabad. The people doing jobs having monthly
income more than Rs. 15,000 and businessmen whose
income is more than Rs. 20,000. The students of Local
Universities are also our target market and by
introducing some students packages we will also try to
capture as much as we can. We have also segmented my
target market in the form of segmentation.
In the markets every firm whether product or service
oriented have target market. We have also segmented
our target market in the form of segmentation.

3.4.1 Positioning
CleanTouch will have very good position in the
market and target market will accept it with very
positive attitude and a new and innovative thing. In
our services we have introduced very distinctive
features like pick and drop service of clothes, five
franchises in the same city have same standard and
same prices. Our competitors no doubt are also good
and old in this business but our services well be very
admire by our customers because we are introducing
these features with the affordable price very first time
in the city.

14

3.4.2 Marketing Strategies

The main objective is to position CT as the premier
Laundromat serving to the people of Faisalabad. We
have plans to quickly increasing market penetration
through superior service offerings. The marketing
strategy will first seek to build customer awareness
regarding the services provided, and then develop the
customer base, and finally work toward gathering a
loyal following. The message that CT seeks to
communicate is that its clean, quiet and innovative
facility is orientated toward people. This message will
be communicated by various methods. The first
method

will

be

advertisements

placed

in

the

Newspaper especially in the Dawn and Naw-i- Waqt.

The second method will be a promotional effort based
primarily on brushers and local media will be hired.
The

third

method

of

communication

will

be

networking. Networking will be used to generate the

word-of-mouth referrals.

3.5 Marketing Mix

CleanTouch Dry Cleaners marketing mix is comprised of the
following approaches to pricing, distribution, advertising and
promotion, and customer service.

3.5.1 Product
We are going to provide dry clean services for ladies and
gents clothes, curtains, carpets, blankets etc.
CleanTouch dry cleaning, as name implies, it is providing
laundry services to the people at the different locations.
Different area offices in five locations are serving the people.
15

We have introduced new and fast technology in this sector to

capture the market.
CleanTouch dry cleaning also providing a club type services
in which a member of this CleanTouch dry cleaning can
enjoy the discount and can participate in the different events
sponsored or arranged by the CleanTouch dry cleaning.
A separate data base will be prepared for each members and
give them a login address by which they can check the
balance and status of their accounts online from the following
link,
www.cleantouch.com
(in progress)
Special card is issue to each member that card contains a
picture, name, address and a membership number.
This service only providing in the regional areas, that area
will be specified by the each regional office.
Our brand name, slogan and brand mark are as follows;

Brand Name:
CleanTouch dry cleaning

Slogan:
Brighten your life

Logo / Brand Mark:

16

3.5.2 Price
Price is the major factor of any firm, in this marketing plan,
there are two types of services providing by CleanTouch dry
cleaning.
1) Membership Services
2) Open Services

Membership Services:
Members of CleanTouch dry cleaning are the most
important part of the firm. To secure this part the firm
has developed a separate Price structure than the open
services. We will give 10% to 15% discounts to our
members depending on the service they take from us.

Dry Cleaning Items:

1) Suits

5) Blanket

2) Shalwar Kurta

6) Carpets

3) Bed Sheets

7) Sofa Covers

4) Curtain

Price Structure:
Gents

Ladies

17

Sr.No

Items

Rates Washable Items

Rates

Suits (2 pcs)

200

Duppata(cotton)

15

Suits (3 Pcs)

230

Duppata(silky)

30

Coat

100

Duppata(kamdar)

20

jackets

90

Shawl

60

Leathers Jackets

175

Lehenga(plain)

125

Leathers Jackets(with polish) 450

Sari (banarsi/kamdar)

150

Trouser/ pant

45

Gharara(banarsi/kamdar)

125

Shirt (cotton)

25

Blouse silk

30

Shirt (silky)

30

Shalwar Suit (cotton)

35

10

Shalwar Suit (cotton)

40

Shalwar Suit(silky)

65

11

Shalwar suit (silky)

60

Shalwar Suit(kamdar)

60

12

Over Coat

125

13

Tie

25

14

Track Suit(2 pcs)

60

15

Sherwani

150

16

Under Shirt

17

Dhossa

80

18

Waist Coat

60

19

handkerchief

Curtains
Curtains

Rates

Curtains(short) per pcs

Curtains (medium)per pcs
Curtains(large)per pcs

70
135
175

Linens

Sr. No Washable Items

Rates

250

Blanket(DBL)

18

2
3
4
5
6
7
8
9
10
11
12
13

Blanket (SBL)
Bed Sheet (double)
Bed sheet (single)
Bed cover
Quilt (Polyester single)
Quilt (Polyester Double)
Table Cloth(small)
Table Cloth(Large)
Napkin (pcs)
Pillows cover
Sofa cover(per pcs)
Car seat cover
Towel

175
40
25
45
140
160
20
30
10
10
40
40
10

14
Carpets:

Rs3.5/square foot

Children:

Half rate up to 12 year old children

3.5.3 Placement
In the start we have chosen Faisalabad as our test market.
We are going to open 5 franchises in the different areas of
Faisalabad and we selected these areas very carefully so that
we can cover this huge populated city and get maximum
market can share through easy access to our customers. We
have selected these area which have shown us their well and
get very excited to hear that we are offering such a innovative
features through our new dry cleaning services. Following
locations we have selected for our franchises:
Chiniot Bazar ( Main Branch)
D ground Market
Nazim Abad
Mansoor Abad
Millat Town

19

When we collected market survey people of these areas

shown us we good response and they were very much willing
to have our services.

Distribution
In this phase of marketing mix we worked very much. The
main areas where we are going to deliver our service of
picking the clothes from the houses and delivering back to
home is the posh areas of Faisalabad like Madina Town,
People Colony, D Ground area, Model Town and some other
areas. Our main target is the people who are interested to get
this service those people will be approached where they live
Insha Allah. . Our representatives go to members home and
collect the washable cloths and brought to our service station
and these cloths put into washing process. The washed and
pressed cloths deliver back within two days to members
home with splendid packing in safely manners.
We have planned to make regional offices in most demanded
areas as selected through our market survey where we
employed our representatives who will perform this activity.
Note: Such collection and delivery services providing only to
the membership holders.
The people who are not our permanent members they will
collect the clothes from CleanTouch main franchise.

3.5.4 Advertising and promotion:

Promotion is the activity done in order to increase the sales

of an organizations product or services. This is the technique
that we are using for the awareness and fame of the product in
the market. The main function of promotion includes to
20

inform, persuade and to remind about the product. By using

this technique we can create awareness and earn high profit.

Advertisement Vehicles
It is the life blood of any service or product. Thats why we
have given special intension on the promotion of our services
we have used different way to introduce our services in the
market. Advertisement is an important part of promotion.
You can say that promotion it like a dead body without
advertisement.
In this context we shall use following advertisement vehicles;

Electronic Vehicles
In Electronic vehicle we shall use the following media:

3.6.3 Local Cable Network (Television)

Local cables Network is the most and very admired source of
creating awareness for our product. So we will use local
cables and develop add that will be shown in the different
cable networks of the city. We have also mentioned the
expenditure that we have to bear for each media.
Particulars
Commercial Production Cost
Moving Words (in 3 months)
Commercial Display (15 Seconds)
Frequency = 2 time per day
Frequency in 3 months
Total Cost

Cost Per Unit

Total Cost
20,000.00
800.00
2400.00
800.00
144,000.00

180 Time
166,400.00

Print Vehicles
Print media includes Newspapers, magazines, pamphlets etc.
we shall use the following media;
21

Newspaper
Newspaper is also very main and important source for
delivering any massage to the general public. So we will also
get benefit from this source. The advertisement will be shown
on the different newspapers the detail is given below and size
of advertisement is also given below.
Particulars
Jang
Nawa-e-waqt
Dawn
Total ::

Size
12cm x 4 column width
12cm x 4 column width
12cm x 4 column width

Frequency in One Month

Total Cost
108,000.00
38400.00
43200.00
189,600.00

1
1
1

Pamphlets
We will also distribute pamphlets to the homes, offices and
the hostels of the universities and also some privates hostels.
Through this source we can easily show the benefit and create
awareness about our very advance and beneficiary service.
For this purpose we will hire some people and make it sure
that they are delivering pamphlets to the exect locations.
Particulars
Cost per Pamphlet
Total No. of Pamphlets
Total Cost

Cost Per Unit

1000 in 400
5,000.00

Total Cost
2,000.00

Out Door Vehicles

Signboards --- We have selected a billboard having a size
of

10ft x 20ft used in different area of Faisalabad.

Faisalabad

10 ft x 20 ft

60,000.00

Banners
We are also using banners for advertisement because it has
low price and can make attentive our services on the roads

22

and squares. The banners we are using having a size of 3

meter x 6 meter each.
Particulars

Cost per Unit

Cost per Banner

Total No. of Banners
Total Cost

Total Cost

200.00
500.00
100,000.00

Promotional Budget:
Promotional Budget = 600,000.00 (Budgeted)

Promotional Expenses
Media

Vehicles

Electronic Media

Local Cable Network

166,400.00

Newspaper

189,600.00

Print Media

Pamphlets

Out Door Media

Sign Boards
Banners

Total ::

Cost

2,000.00
60,000.00
100,000.00
518,000.00

4. Financial
Finance is the back bone of every business. There is no
business without the finance and usage of finance in
efficiently manners is also very important because this is the
thing if we do not use properly we are just flop. So keeping
this into our mind we planned our usage of resources very
carefully and also got help from some experts to tell us the
right allocation of our resources. On the other hand on the
basis of our cost we set our prices and service fee so this
section is planned very carefully so that we can also fulfill the
23

target of profit we want to get back from our precious

investment.
In fee determination the following factors playing important
role.
Building Rent
Furnishing of Shops
Machine Cost
Maintenance Cost
Gas & Electricity
Laundry Supplies
Delivery and Collection Expenses
Packing Expenses
Staff expenses / Salary
These are the major Price determinants.

4.1 Initial Investment Required

# of
P/Unit
Particulars
Items
Cost
Machinery Cost
5
150000
Buildings Securities
5
20000
Franchise Furnishing
5
20000
Bikes (On the installment )
5
15000
Advancer Rent of Buildings
5
12000
Electronic Media
Advertisement for all
Print Media
Units
Outdoor Media
Opening Ceremony
5
10000
Generators
5
50000
Initial Investment Required For all
Franchises

Total
Cost
750000
100000
100000
75000
60000
166400
191600
160000
50000
250000
190300
0

Investment Required For one Month

( Expected)
Particulars

# of

P/Unit

Total

24

Items
Maintenance Cost Of Machinery
Gas and Electricity Bills
Bikes Installment
Fuel Charges of Bikes
Packing of Dresses
Staff Salaries
Per Month Rent
Cleaning Material

Cost
5
5
5
5
5
5
5
5

1500
15000
1500
600
5000
28500
12000
10000

Cost
7500
75000
7500
3000
25000
142500
60000
50000

Required Per Month Amount to run

Setup

370500

4.2 Breakeven Analysis:

Breakeven analysis is given below that shows the minimum
level of our revenue that we should get from the one month
operation to sustain our self at the level of no profit no loss.

Breakeven Analysis for one Month

Suites required per Day (gents)

Suites required per Day (Ladies)
Pants/Trousers
Shirt

Uni
ts
1
1
1
1

Per Day
Required
30
10
10
15

Pri
ce
40
45
45
35

Minimum Estimated Revenue for a day

Total
1200
450
450
525
3050

Minimum Estimated Revenue for a Month for one unit

78750
39375
0

Minimum Estimated Revenue for a Month for all units

4.2 Sales Forecast

The sales forecast indicates that growth should be fairly
steady as more and more people become aware of CL and the
25

services offered. The sales forecast for the first three months
of our operating tenure given below:

Sales Forecast for the First Three Months

Units
Suites required per Day
(gents)
Suites required per Day
(Ladies)

Per Day
estimated

Price

Total
Amount

60

40

2,400

30

45

1,350

Pants/Trousers

35

45

1,575

Shirt

30

35

1,050

Sales for the one day

(estimated)

6,375

Sales For the 1 unit for a month

(estimated)
Sales For the 5 unit for a month
(estimated)
Sales For the 5 unit for three month
(estimated)

191,250
956,250
2,868,750

On the basis on this sales forecast we have made and

operating statement of our company that will for the first
three months. It is given on the next page.

26

CleanTouch Dry Cleaners

Operating Statement
For the Period of Three Months
Rs.

Rs.

Service Revenue

2,868,7
50

Less Cost of Goods Sold

1,111,5
00
1,757,
250

Gross Profit

Less Operating
Expenditures
2
Maintenance Cost Of Machinery

2,500
225

Gas and Electricity Bills

,000
2

Bikes Installment

2,500

Fuel Charges of Bikes

9,000

Packing of Dresses

5,000

Depreciation of Machinery

8,750

7
1
427
Staff Salaries

,500

Per Month Rent

Cleaning Material

,000

180
150

27

,000

Advertisement Expense

300
,000

Total Operating Expenditures

Income Before Tax

1,430,2
50
327,
000
34,

Income Tax 10%

Net Income after

Taxation

575

292,42
5

Note: for further calculation you can see from excel files.

5.0 Controls
The purpose of the marketing plan is to serve as a guide for
the organization. The following areas will be monitored to
gauge performance.
Revenue: monthly and annual, based on plan
compared to actual sales.
Expenses: monthly and annual, based on plan
compared to actual expenses.
New customer percentage that meets or exceeds stated
expectations.
Customer satisfaction that generated repeat purchases
and referrals.
28

Survey Form
Name_____________________
Age__________________
Marital Status_____________________
Education_____________
Income_______________________
Contact #_____________
29

 Are you satisfied from present laundry services?

Yes_________
No_______________
Are the laundry services available to you when you
required?
Yes_______________
No_______________
Is the laundry services provider registered or not for
security purpose?
Yes_____________
No_________________
Do you think they are providing better services?
Yes_________

No_________

Others_____________
Do you think they use better quality material in their
washing process?
Yes________

No___________

Others_____________
Is the prices of laundry services is affordable?
Yes_________

No__________

Others___________
What prices you pay for:
1. Suits________ 2. Curtains_______3. Shalwar
Qameez
4. Blanket________ 5. Bed sheet________6.Pent
Shirt
Are the laundry services provider deliver back cloths
on promise?
Yes______________

No____________

Others_________
30

 Dou think there should be some sort of change?

Yes_________________

No______________

If we provide better services in affordable price you

appreciate it?
Yes __________________

No_____________

Date___________________
Sign__________________________

Are you satisfy form present laundry

services?

%age

80%
60%
40%

Series1

20%
0%
Yes

No

Others

results

Are the laundry services available to

you when you requried?

%age

80%
60%
40%

Series1

20%
0%
Yes

No

Others

results

31

Do you think they use quailty material

in their washing process?
50%
%age

40%
30%

Series1

20%
10%
0%
Yes

No

Others

results

the washing process effect your

cloths?

%age

60%
50%
40%
30%
20%

Series1

10%
0%
Yes

No

Others

results

%age

Is the price is affordable?

70%
60%
50%
40%
30%
20%
10%
0%

Series1

Yes

No

Others

results

32

%age

Is the laundry service providers

delivered back the cloths on
promise?
50%
40%
30%
20%

Series1

10%
0%
Yes

No

Others

results

Do uyou think there should be some

sort of change?
100%

%age

80%
60%

Series1

40%
20%
0%
Yes

No

Others

results

If we provide affordable laundry

services with better quality u
apperciate ?`
100%
%age

80%
60%

Series1

40%
20%
0%
Yes

No

Others

results

33

Comments:_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
_______________________________
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
34

_________________________________________________
_______________________________
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
_______________________________

Comments:_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
_______________________________
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
_______________________________
_________________________________________________
_________________________________________________
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35

36