OUR COMMITMENT: COLLABORATE WITH OUR PARTNERS TO DEVELOP

CUSTOMIZED BUSINESS SOLUTIONS THAT WILL EXCEED EXPECTATIONS

AND ELEVATE OUR FANS EXPERIENCES AT PNC PARK.

THE PITTSBURGH PIRATES

SET A SINGLE-SEASON
ATTENDANCE MARK IN 2015
WITH 2,498,596 FANS, THE
SECOND CONSECUTIVE
RECORD SETTING SEASON.

OUR FAM-A-LEE

THERE ARE 2,296,241 RESIDENTS 18 AND OLDER

IN PITTSBURGH. 1,644,442 ARE PIRATES FANS.

2 0 1 5 R E G U L A R S E A S O N AT T E N D A N C E

POSTSEASON

2498596 1 3
20132015

OF

TEAMS TO MAKE POSTSEASON

EACH OF THE LAST THREE YEARS
(CARDINALS AND DODGERS).

P N C PA R K R E C O R D

20092015

ESPN ULTIMATE FAN RATINGS

ONLY TEAM TO RISE EACH YEAR SINCE 2009 (FROM 94 TO 8).

HIGHEST RANKED TEAM IN MAJOR LEAGUE BASEBALL.

2015

WILD CARD

ATTENDANCE

40,889
2009

2010

2011

2012

2013

2014

2015

LARGEST SINGLE GAME ATTENDANCE

NUMBER IN PNC PARK HISTORY.

LIVE IMPRESSIONS

2015

TOTAL PAID ATTENDANCE

UNIQUE ATTENDEES
11% INCREASE
OVER 2014.

2,500,000

2,000,000

8.4

1,500,000

AVERAGE
HOUSEHOLD
RATING ON
ROOT SPORTS.

1,000,000
*
*

500,000

0
2012

PIRATES

2013

2014

STEELERS

*ESTIMATED 2015 ATTENDANCE

2015

PENGUINS

72%

OF PITTSBURGH RESIDENTS
18 AND OLDER ARE PIRATES
FANS.

89% OF PIRATES FANS

EITHER AGREE OR
STRONGLY AGREE THAT
IT IS IMPORTANT FOR
WESTERN PA COMPANIES
TO SUPPORT THE PIRATES.
(SOURCE: 2015 PIRATES SPONSOR RECALL SURVEY)

LOGO RIGHTS
& ACTIVATION
Your designation as a Proud Partner of the Pittsburgh Pirates gives you the
right to use Pirates marks and logos for pre-approved in-market promotions
and POP displays.
There are numerous ways to activate your partnership with the Pittsburgh
Pirates. Options include in-ballpark and in-market promotions that utilize
our marks and logos to help fulfill your unique marketing objectives.

IN-MARKET ACTIVATION

BALLPARK PROMOTION

ON-SITE DISPLAY

71% OF PIRATES FANS

EITHER AGREE OR
STRONGLY AGREE THAT
SPONSORS ADD TO THE
FAN EXPERIENCE AT
PIRATES GAMES.
(SOURCE: 2015 PIRATES SPONSOR RECALL SURVEY)

PROMOTIONS
In-park promotions allow your brand to own the day at PNC Park.
Sponsor a promotional giveaway and your logo will be on tens
of thousands of items provided to fans as they enter the gates.
A promotional day includes a targeted media campaign for the
promotion, in-stadium exposure on the matrix and LED ribbons
throughout the game, and a pre-game introduction on the field
including a ceremonial first pitch.
Retail and in-market promotions can provide your customers
with once-in-a-lifetime experiences or unique Pirates-themed
offers. In-park recognition during the promotion drives traffic
to retail locations, where fans may be greeted with co-branded
POS and register-to-win displays.

POST-GAME CONCERTS AND FIREWORKS

SUNDAY KIDS DAY

Post-Game Concerts at PNC Park offer fans an additional

entertainment experience as national music acts take
the stage on the field after the game in what are always
amongst the highest attended games every season.
In addition to media inclusion promoting the event,
your sponsorship will include heavy matrix and video
board exposure, stage mention, and meet & greet with
the act.

Sunday Kids Days start with the Family Fun Zone on

Federal Street before the game and end when all kids
are invited onto the field for our postgame Kids Run the
Bases. Plus on select Sundays, all kids 14 & under receive
an exclusive giveaway at the gates.

PREMIUM SATURDAY GIVEAWAYS

Limited edition premium items such as commemorative
bobbleheads and caps. These items are given away
on select Saturdays throughout the season. Items are
promoted via Pirates broadcasts, third-party media
and in-ballpark advertising.

TRAFFIC DRIVER/BOUNCEBACK
Pirates fans will be rewarded with a complimentary item
or special discount from sponsors the day after a Pirates
home win. Fans will be directed to their neighborhood
sponsor location throughout the season via Pirates
media and in-park advertising.

FREE SHIRT FRIDAY

Fans on Friday night home games (average attendance
over 34,000) receive a Pirates t-shirt co-branded with
your marks. These custom-designed t-shirts are very
popular items with our fans, who proudly wear them
during and after the game.

PIRATEFEST
PirateFest is our annual fan festival, held in the off-season
at the David L. Lawrence Convention Center. Its an
outstanding opportunity to interact with 15,000+ Pirates
fans at your own sponsor booth or through pass-outs at
the gates.

OCTOBER 7, 2015 HIGHEST

SINGLE-GAME ATTENDANCE
IN PNC PARK HISTORY WITH
40,889 FANS.

FIXED LEFT FIELD FASCIA

BULLPEN ROOF

SIGNAGE
1

FIXED MAIN SCOREBOARD

FULL LED RIBBON

BULLPEN WALL

MAIN SCOREBOARD LED RIBBON

AUXILIARY FASCIA

DUGOUT LIP AND RAIL

1
2
3
5

7
6

16

13

10

12

11

14

17
15

OUTFIELD WALL

12

HOME RUN WALL

15

HOME PLATE ROTATIONAL

10

OUT OF TOWN SCOREBOARD FIXED

13

UPPER LED RIBBON

16

FIXED HOME PLATE

11

OUT OF TOWN SCOREBOARD

TRI-VISION

14

FIRST BASE ROTATIONAL

17

FIXED ON DECK

RADIO LISTENERSHIP
GREW TO 539,972 IN 2015,
AN INCREASE OF 6%
OVER 2014.
(SOURCE: SCARBOROUGH 2015 RELEASE 1)

Lake Erie

NEW YORK
Bradford

Erie
Meadville

Warren

Titusville

Ridgway

Hermitage

Warren

Franklin

Youngstown

New Castle

OHIO

Beaver Falls

Coudersport

DuBois

PENNSYLVANIA

Butler

State College

Indiana

Ambridge

Tyrone
Ebensburg

Pittsburgh
Weirton

Johnstown

Latrobe
Washington
Wheeling

Uniontown

New Martinsville
Marietta

St. Marys

MARYLAND

Morgantown
Keyser
Fairmont

WEST VIRGINIA
Clarksburg

Charleston

Buckhannon

Somerset

Cumberland

Altoona

Huntingdon

PENNSYLVANIA
ALTOONA..................... WFBG 1290

JOHNSTOWN..................WNTJ 850

AMBRIDGE................... WMBA 1460

LATROBE...................... WCNS 1480

BEAVER FALLS.............WBVP 1230

MEADVILLE................ WMGW 1490

BRADFORD....................WESB 1490

NEW CASTLE.................WJST 1280

BUTLER............................ WISR 680

PITTSBURGH.................. KDKA 93.7

COUDERSPORT............ WFRM 600

RIDGWAY....................... WDDH 97.5

DUBOIS......................... WCED 1420

SOMERSET.......................WLLI 990

EBENSBURG................WWGE 1400

STATE COLLEGE.........WQWK 1450

ERIE................................ WJET 1400

TITUSVILLE.................... WTIV 1230

FRANKLIN..................... WFRA 1450

TYRONE........................ WTRN 1340

HERMITAGE.................... WLLF 96.7

UNIONTOWN..................WMBS 590

HUNTINGDON...............WHUN 1150

WARREN........................WNAE 1310

INDIANA........................ WCCS 1160

WASHINGTON............... WJPA 1450

OHIO

WEST VIRGINIA

MARIETTA ......................WJAW 630

BUCKHANNON............ WBUC 1460

WARREN........................WHTX 1570

CHARLESTON...............WKAZ 680

YOUNGSTOWN.............. WLLF 96.7

CLARKSBURG...............WETT 104.1
FAIRMONT.....................WTCS 1490

MARYLAND
CUMBERLAND..............WCBC 1270

KEYSER..........................WKLP 1390
MORGANTOWN............WAJR 1440
NEW MARTINSVILLE... WETZ 1330
ST. MARYS.....................WJAW 630
WEIRTON........................WEIR 1430
WHEELING...................WBBD 1400

affiliate listings as of 11/1/15

RADIO
Anchored by more than 80 years of baseball
experience with its award-winning broadcast
team, the Pirates Radio Network broadcasts
16 Spring Training games and all 162 regular
season games.
Our 40-station network covers parts of four
states including Pennsylvania, northern
West Virginia, eastern Ohio and northwest
Maryland.
Advertising opportunities include presenting
partnership of the Pirates Radio Network as
well as :30 spot season-long banks.

WE HAVE 1.87 MILLION

TOTAL FOLLOWERS
ACROSS 7 SOCIAL MEDIA
PLATFORMS, AN INCREASE
OF 29% OVER 2014.

AUDIENCE COMPOSITION

ONLINE
& SOCIAL
MEDIA
Reach Pirates fans through a presenting sponsorship
of pirates.com, banner ads on the home page
and throughout the site, customized sweepstakes
packages including dedicated email blasts and
social media, and e-newsletter inclusions.

UNDER 18

3%

18-34

25%

35-44

38%

45-54
55 AND OVER

29%
5%
*W, A, L

FEMALE

HOUSEHOLD INCOME
UNDER $60K

52%

$60K-$74K

13%

$75K-$100K

13%

$100K

22%
*W, A, L

FEMALE

GENDER

26%

MALE
74%

FEMALE

*W, A, L
FEMALE

46

27

10

MILLION

MILLION

MILLION

MILLION

MILLION IN-SEASON
PAGE VIEWS

MILLION IN-SEASON WAP

PAGE VIEWS

MILLION UNIQUE MONTHLY

IN-SEASON VISITORS

IN-SEASON MOBILE
PAGE VIEWS

400,830

1,092,649

412,300

355,000

EMAILS

FACEBOOK

TWITTER

INSTAGRAM

PIRATES FANS RECEIVE

WEEKLY EMAILS

LIKES

FOLLOWERS

FOLLOWERS

PRINT
FIRST PITCH MAGAZINE

YEARBOOK

Pirates First Pitch is the teams official gameday

program, with over one million copies printed and
distributed to fans at the gates. Each homestand
features a new edition, giving ample opportunities
to alter the messaging on your ads.

Featuring profiles on all players, in-depth articles on

the team, and FAQs on PNC Park, the Yearbook is a
keepsake for both casual and avid fans.

TICKET BACKS & ENVELOPES

SCORECARD
For those fans wanting to track the game the traditional
way, Pirates Scorecards are available for sale. These
large full color pieces feature 8x10 ad spaces as well
as smaller insertions inside.

POCKET SCHEDULES
With over 750,000 copies printed annually, youll reach
eager fans by placing your advertisement on the back
panel of Pirates pocket schedules.

Each year more than 2 million tickets are printed and

distributed. Sponsors can reach fans purchasing season
tickets or individual games through traffic-driving offers
on ticket backs. Ticket envelopes also reach an audience
of over one million and provide an opportunity for unique
bounceback or QR code.

COMMUNITY
VIP (VERY IMPORTANT PIRATES)

SPORTING CLAYS INVITATIONAL

VIP Parties are monthly events held during the season

at PNC Park that provide deserving children from area
organizations with a night at the ballpark in true VIP
style, complete with a private meet & greet with players
& coaches, team jersey and seats in a luxury suite.

Co-chaired by Pirates and Pirates Charities Chairman

Bob Nutting, the Pirates Charities Sporting Clays
Invitational is held annually at Seven Springs Mountain
Resort. Participants enjoy this world-class shooting
course while raising funds for Pirates Charities.

MIRACLE LEAGUE

5K HOME RUN

Pirates Charities is proud to support the Miracle League,

which believes that every child deserves a chance to
play baseball. Through the construction of uniquely
designed fields, children with special needs can do
just that.

Over 6,000 runners crossed the finish line at home plate

at PNC Park this spring for the fourth annual Pittsburgh
Pirates 5K Home Run.

PIRATES CHARITIES GOLF OUTING

Join Pirates Charities in the annual Golf Outing.
Participants enjoy breakfast, a scramble style game,
lunch at the turn, a cocktail hour and dinner reception
following. It is a great way to entertain top clients or
VIPs. All teams include a Pirates celebrity golfer.

79% OF PIRATES FANS ARE EITHER

SOMEWHAT MORE LIKELY OR
MUCH MORE LIKELY TO SUPPORT
A PITTSBURGH PIRATES SPONSOR
IF IT IS INVOLVED WITH A CAUSE,
CHARITY OR COMMUNITY INITIATIVE
ALSO SUPPORTED BY THE PIRATES.
(SOURCE: 2015 PIRATES SPONSOR RECALL SURVEY)

HOSPITALITY
LEXUS CLUB

CLUB CAMBRIA

The all-inclusive home plate

club at PNC Park offers
unmatched amenities for
entertaining clients and
enjoying Pirates Baseball.

Located down the third base

line, this is the Pirates first
all-inclusive area on the suite
level. Full and half season
ticket plans are available.

LUXURY SUITES

BOWTIE BAR

Private area to entertain 15-19

guests in a high-end setting. Full
or half season ticket plans and
individual games are available.

A semi-private group hospitality

area perfect for entertaining a
large group (up to 90 guests)
at a game.

VIP HOSPITALITY
FIELD DAYS

GAME-TIME PITCH

An all-inclusive day at PNC

Park. You and your guests (up
to 40) utilize the clubhouse for
hospitality, experience batting
practice and a Home Run Derby
event on the field.

The opportunity for a representative

of your organization to throw out
the ceremonial game-time first pitch
prior to a game at PNC Park.

PRE-GAME FIELD PASSES

FOR BATTING PRACTICE

SPRING TRAINING TRIP

Experience Pirates batting practice

up close and personal. Entertain
key clients and enjoy the famous
PNC Park view.

Airfare, deluxe accommodations

and Pirates Spring Training
baseball at McKechnie Field
are included in the annual trip
to Bradenton, FL.

PNC PARK HOSTED 21

SELLOUT CROWDS AND
44 CROWDS OF 30,000
OR MORE IN 2015.