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Pittsburgh Pirates Corporate Sponsorship Guide
Pittsburgh Pirates Corporate Sponsorship Guide
Pittsburgh Pirates Corporate Sponsorship Guide
OUR FAM-A-LEE
2 0 1 5 R E G U L A R S E A S O N AT T E N D A N C E
POSTSEASON
2498596 1 3
20132015
OF
P N C PA R K R E C O R D
20092015
2015
WILD CARD
ATTENDANCE
40,889
2009
2010
2011
2012
2013
2014
2015
LIVE IMPRESSIONS
2015
UNIQUE ATTENDEES
11% INCREASE
OVER 2014.
2,500,000
2,000,000
8.4
1,500,000
AVERAGE
HOUSEHOLD
RATING ON
ROOT SPORTS.
1,000,000
*
*
500,000
0
2012
PIRATES
2013
2014
STEELERS
2015
PENGUINS
72%
OF PITTSBURGH RESIDENTS
18 AND OLDER ARE PIRATES
FANS.
LOGO RIGHTS
& ACTIVATION
Your designation as a Proud Partner of the Pittsburgh Pirates gives you the
right to use Pirates marks and logos for pre-approved in-market promotions
and POP displays.
There are numerous ways to activate your partnership with the Pittsburgh
Pirates. Options include in-ballpark and in-market promotions that utilize
our marks and logos to help fulfill your unique marketing objectives.
IN-MARKET ACTIVATION
BALLPARK PROMOTION
ON-SITE DISPLAY
PROMOTIONS
In-park promotions allow your brand to own the day at PNC Park.
Sponsor a promotional giveaway and your logo will be on tens
of thousands of items provided to fans as they enter the gates.
A promotional day includes a targeted media campaign for the
promotion, in-stadium exposure on the matrix and LED ribbons
throughout the game, and a pre-game introduction on the field
including a ceremonial first pitch.
Retail and in-market promotions can provide your customers
with once-in-a-lifetime experiences or unique Pirates-themed
offers. In-park recognition during the promotion drives traffic
to retail locations, where fans may be greeted with co-branded
POS and register-to-win displays.
TRAFFIC DRIVER/BOUNCEBACK
Pirates fans will be rewarded with a complimentary item
or special discount from sponsors the day after a Pirates
home win. Fans will be directed to their neighborhood
sponsor location throughout the season via Pirates
media and in-park advertising.
PIRATEFEST
PirateFest is our annual fan festival, held in the off-season
at the David L. Lawrence Convention Center. Its an
outstanding opportunity to interact with 15,000+ Pirates
fans at your own sponsor booth or through pass-outs at
the gates.
BULLPEN ROOF
SIGNAGE
1
BULLPEN WALL
AUXILIARY FASCIA
1
2
3
5
7
6
16
13
10
12
11
14
17
15
OUTFIELD WALL
12
15
10
13
16
11
14
17
FIXED ON DECK
RADIO LISTENERSHIP
GREW TO 539,972 IN 2015,
AN INCREASE OF 6%
OVER 2014.
(SOURCE: SCARBOROUGH 2015 RELEASE 1)
Lake Erie
NEW YORK
Bradford
Erie
Meadville
Warren
Titusville
Ridgway
Hermitage
Warren
Franklin
Youngstown
New Castle
OHIO
Beaver Falls
Coudersport
DuBois
PENNSYLVANIA
Butler
State College
Indiana
Ambridge
Tyrone
Ebensburg
Pittsburgh
Weirton
Johnstown
Latrobe
Washington
Wheeling
Uniontown
New Martinsville
Marietta
St. Marys
MARYLAND
Morgantown
Keyser
Fairmont
WEST VIRGINIA
Clarksburg
Charleston
Buckhannon
Somerset
Cumberland
Altoona
Huntingdon
PENNSYLVANIA
ALTOONA..................... WFBG 1290
JOHNSTOWN..................WNTJ 850
BRADFORD....................WESB 1490
SOMERSET.......................WLLI 990
EBENSBURG................WWGE 1400
UNIONTOWN..................WMBS 590
HUNTINGDON...............WHUN 1150
WARREN........................WNAE 1310
OHIO
WEST VIRGINIA
WARREN........................WHTX 1570
CHARLESTON...............WKAZ 680
CLARKSBURG...............WETT 104.1
FAIRMONT.....................WTCS 1490
MARYLAND
CUMBERLAND..............WCBC 1270
KEYSER..........................WKLP 1390
MORGANTOWN............WAJR 1440
NEW MARTINSVILLE... WETZ 1330
ST. MARYS.....................WJAW 630
WEIRTON........................WEIR 1430
WHEELING...................WBBD 1400
RADIO
Anchored by more than 80 years of baseball
experience with its award-winning broadcast
team, the Pirates Radio Network broadcasts
16 Spring Training games and all 162 regular
season games.
Our 40-station network covers parts of four
states including Pennsylvania, northern
West Virginia, eastern Ohio and northwest
Maryland.
Advertising opportunities include presenting
partnership of the Pirates Radio Network as
well as :30 spot season-long banks.
AUDIENCE COMPOSITION
ONLINE
& SOCIAL
MEDIA
Reach Pirates fans through a presenting sponsorship
of pirates.com, banner ads on the home page
and throughout the site, customized sweepstakes
packages including dedicated email blasts and
social media, and e-newsletter inclusions.
UNDER 18
3%
18-34
25%
35-44
38%
45-54
55 AND OVER
29%
5%
*W, A, L
FEMALE
HOUSEHOLD INCOME
UNDER $60K
52%
$60K-$74K
13%
$75K-$100K
13%
$100K
22%
*W, A, L
FEMALE
GENDER
26%
MALE
74%
FEMALE
*W, A, L
FEMALE
46
27
10
MILLION
MILLION
MILLION
MILLION
MILLION IN-SEASON
PAGE VIEWS
IN-SEASON MOBILE
PAGE VIEWS
400,830
1,092,649
412,300
355,000
EMAILS
LIKES
FOLLOWERS
FOLLOWERS
PRINT
FIRST PITCH MAGAZINE
YEARBOOK
POCKET SCHEDULES
With over 750,000 copies printed annually, youll reach
eager fans by placing your advertisement on the back
panel of Pirates pocket schedules.
COMMUNITY
VIP (VERY IMPORTANT PIRATES)
MIRACLE LEAGUE
5K HOME RUN
HOSPITALITY
LEXUS CLUB
CLUB CAMBRIA
LUXURY SUITES
BOWTIE BAR
VIP HOSPITALITY
FIELD DAYS
GAME-TIME PITCH