definiction

#$ "
l
]

!" #$%
&." / #" &'( )%*+,*0'1 &." / #"
0'1 &'2 3+
0'1 !4 56782
&'( )%*+,**$=2 >9:% ;<'
?2 @A B5C2 )D:E )FG

O
I

J
K
H

L
M

LP
LP
Q

N
N

]
L
L^ ^

>_'2 @% >_'2
\`Fa
c*" >_b- *4`F"
c*de'2 @%
)4*" c`Ff'2 &."
g`:'2 )h#C

O
H

!_'
0'1 p4
?2 jqr
!4 jq5'2 &."

L^
L^
^

I
m
K

MARKETING STRATEGIQUE

?8
*F.64 *F7
RS4
TUV'2 2RW'
TUVX25Y !4
>$Z- X2[(
>$ZTUV'2 2RA >Y\

NI

% &

!" 5sS'2 tu- !4 jq5'2 &."

m^
]
O
O

o^
O

0'1 p4
0'1 !4 ;_f'2 &."
)<v*E !4
B5C2 )<v*E !4
!<v @%
*FS<!<v @%
!<v !_'
>-*:F'2 @%

o^

w21 \

2RA \ w21 *4(

2R7 *4(

'()
I
I

x
x
JO

g*6F'2 ><U{ &."

g*6F'2 ><U{ &."
/r*a|7
>Fb= 2RA
#64
~ }7

Q
x

* +
H
I

, -

&'( }'
>Y8
@_'
? >Y !4
<-

I
! "
i

H
H

I
]
^

II
I

@'*d'*- ?1(
?2 0'1
jG !4 0'R'
@'*d'**$=2 *F7
0'1 &." X*S)k<dS7 0'R' )k<dE
*$=2 0'R7

./
^

m
x

m
^

*h`C
)h*C
*fU pUD'*?8 9U$'*54\2 *- @% X@a >7 >U

?*7 *= *FW4