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  • Coca - Cola: An Ad - Analysis Assignment

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    Rahul Singh
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    Coca-Cola has a long history of advertising through print media dating back to 1889 and using slogans to position their brand in various markets. They believe advertising is important for building their ambition of making the world a better place. To gain influence, Coca-Cola has partnered with celebrities in their advertising and sponsored many well-known events over time. They also run campaigns and charity work to support creating a positive impact.

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    a short presentation based on the Company Coca - Cola

    Original Title

    Coca - Cola

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    Coca-Cola has a long history of advertising through print media dating back to 1889 and using slogans to position their brand in various markets. They believe advertising is important for building their ambition of making the world a better place. To gain influence, Coca-Cola has partnered with celebrities in their advertising and sponsored many well-known events over time. They also run campaigns and charity work to support creating a positive impact.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    18 views10 pages

    Coca - Cola: An Ad - Analysis Assignment

    Uploaded by

    Rahul Singh
    Coca-Cola has a long history of advertising through print media dating back to 1889 and using slogans to position their brand in various markets. They believe advertising is important for building their ambition of making the world a better place. To gain influence, Coca-Cola has partnered with celebrities in their advertising and sponsored many well-known events over time. They also run campaigns and charity work to support creating a positive impact.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 10

    Coca - Cola

    An ad - analysis assignment

    A Company With An
    Ambition

    Unlike others
    Always positive Intentions
    Making this world a better place

    Coca cola and


    advertisement

    The Coca-Cola Company has always believed in


    advertising.

    SLOGON: Coca-Cola's positioning in India has changed many


    times with slogans ranging from 'thanda matlab Coca-Cola' to
    'open happiness'

    Print advertisement

    coca cola has been associated with print media since


    1889 till this date .

    Newspapers &
    Magazines

    Here are a few examples of print ads that were found in


    several news papers and Magazines like The Times of
    India
    Hindustan Times HT Caf

    Coca cola and celebrities

    Coca cola has always used the support of many great


    celebrities to gain influence on the consumers and
    audience
    , Few of the celebs are

    Coca cola and its


    Sponsorship

    Over time the company has done a numerous amount of


    sponsorships at many well known events.

    Campaigns

    Coca Cola comes with a culture of making the world a


    better place , it has done numerous amounts of charity
    work and campaigns to do good.

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