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  • PR Research

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    Zulumkar
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    Research is important for public relations to set goals, plan campaigns, and succeed. The steps include choosing a narrowly-defined topic that addresses the assignment, touches your life, brings insight, and can be surveyed or used for a focus group. Research also involves avoiding overly-familiar topics and observing potential areas of natural interest or a significant personal issue to stay motivated.

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    A primer on PR research.

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    Research is important for public relations to set goals, plan campaigns, and succeed. The steps include choosing a narrowly-defined topic that addresses the assignment, touches your life, brings insight, and can be surveyed or used for a focus group. Research also involves avoiding overly-familiar topics and observing potential areas of natural interest or a significant personal issue to stay motivated.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    23 views1 page

    PR Research

    Uploaded by

    Zulumkar
    Research is important for public relations to set goals, plan campaigns, and succeed. The steps include choosing a narrowly-defined topic that addresses the assignment, touches your life, brings insight, and can be surveyed or used for a focus group. Research also involves avoiding overly-familiar topics and observing potential areas of natural interest or a significant personal issue to stay motivated.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    Why do PR research?

    - Knowledge
    -

    To set goals and objectives


    Plan PR campaigns
    To succed

    Research steps
    -

    Not the first idea. Need to be motivated


    Usually a significant personal issue
    Natural interest
    Avoid overly-familiar topics
    Observation

    Step 1: Choosing a Topic


    -

    Addresses the assignment


    Narrowly-defined
    Touches your life
    Brings insight
    Not overdone
    Lends itself to questions
    Can be surveyed
    Can hold focus group

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