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    Artigo - Connepi Vi 2011

    Uploaded by

    Andre Salgado
    Through the analysis of advertising campaigns and digital and printed publications of Brazilian meat companies, this article analyzes how these companies appropriate epicurean discourse and images to validate their activities as legitimate mechanisms for seeking pleasure and well-being through meat consumption, presenting it as a natural right of citizenship. The author argues that through the use of hedonistic imagery and flexible narratives, companies seek to establish relationships between their products and positive feelings, memories, and experiences, contributing to the naturalization of meat consumption in society.

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    Artigo - Connepi Vi 2011

    Uploaded by

    Andre Salgado
    11 views5 pages
    Through the analysis of advertising campaigns and digital and printed publications of Brazilian meat companies, this article analyzes how these companies appropriate epicurean discourse and images to validate their activities as legitimate mechanisms for seeking pleasure and well-being through meat consumption, presenting it as a natural right of citizenship. The author argues that through the use of hedonistic imagery and flexible narratives, companies seek to establish relationships between their products and positive feelings, memories, and experiences, contributing to the naturalization of meat consumption in society.

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    Artigo_connepi Vi 2011

    Original Title

    Artigo_connepi Vi 2011

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    Through the analysis of advertising campaigns and digital and printed publications of Brazilian meat companies, this article analyzes how these companies appropriate epicurean discourse and images to validate their activities as legitimate mechanisms for seeking pleasure and well-being through meat consumption, presenting it as a natural right of citizenship. The author argues that through the use of hedonistic imagery and flexible narratives, companies seek to establish relationships between their products and positive feelings, memories, and experiences, contributing to the naturalization of meat consumption in society.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    11 views5 pages

    Artigo - Connepi Vi 2011

    Uploaded by

    Andre Salgado
    Through the analysis of advertising campaigns and digital and printed publications of Brazilian meat companies, this article analyzes how these companies appropriate epicurean discourse and images to validate their activities as legitimate mechanisms for seeking pleasure and well-being through meat consumption, presenting it as a natural right of citizenship. The author argues that through the use of hedonistic imagery and flexible narratives, companies seek to establish relationships between their products and positive feelings, memories, and experiences, contributing to the naturalization of meat consumption in society.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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