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    E6 Communications created a marketing campaign for the YMCA to promote its amenities and distinguish itself from competitors. The campaign included printed fliers for each YMCA branch location, digital billboard advertisements locally, and a newspaper advertisement. The campaign theme "Come See What's Free" was chosen to attract potential members unfamiliar with the amenities, such as swimming pools and personal fitness programs, included with YMCA membership.

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    E6 Communications created a marketing campaign for the YMCA to promote its amenities and distinguish itself from competitors. The campaign included printed fliers for each YMCA branch location, digital billboard advertisements locally, and a newspaper advertisement. The campaign theme "Come See What's Free" was chosen to attract potential members unfamiliar with the amenities, such as swimming pools and personal fitness programs, included with YMCA membership.

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    46 views2 pages

    Discover The Y2

    Uploaded by

    api-238595767
    E6 Communications created a marketing campaign for the YMCA to promote its amenities and distinguish itself from competitors. The campaign included printed fliers for each YMCA branch location, digital billboard advertisements locally, and a newspaper advertisement. The campaign theme "Come See What's Free" was chosen to attract potential members unfamiliar with the amenities, such as swimming pools and personal fitness programs, included with YMCA membership.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 2

    Discover

    the Y Billboards: Print and


    Digital
    E6 Communications sought to create a campaign that promoted all amenities
    that separate the YMCA from its competitors. Our campaign consisted of printed
    marketing fliers for each branch location, digital advertisements to display on local
    billboards and one newspaper sales piece.


    Discover the Y Billboards cont



    E6 Communications chose Come See Whats Free as the campaign theme to
    attract potential members who are not familiar with the YMCA amenities included
    with membership. The YMCA offers unique amenities such as swimming pools and
    the ActivTrax personal fitness program that other competitors do not have.

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