Spring 2015

Instructor: Ruaa Lary

Bashayer Daghistani
Renad Al-Sayed

Idea

objective Strategy

Target
market

Proposition

Support

to aware people
about one of the
most important
social
responsibility
which Is
throwing
garbage in the
street.

To
convince
people to
quit this
bad habit

Youth from
age 18 to 25
who always
throw the
garbage in
the street
while they
driving

Its not
difficult to
wait and
save YOUR
environment.

Throwing garbage in
basket will:
- Reduce the amount
of pollution.

By proving
that our
environme
nt deserve
the best.

Create a civilize
image for our city.

speaks to them with

their language.

Remind them about

beautiful cities that
they visit.

Competition

Tone of
voice

Desired consumer
response

Mandatory
elements

Media
Requirement

Serious.

Feeling the
responsibility that
they should take.
( Never throw in
the street )

Logo of Saudi
Ministry

Billboard
Event
Social mediaTwitter
Facebook

Youth age who dont care

about the environment in
their city.
People who does not care
about the environment

The new generation.

people who are selfish

only about there
property , and dont care
about the public
property.

Pathos.

Personal pronoun technique

You