SUMMER TRAINING

(BA7312) GUIDELINES

PROGRAM

MASTER OF BUSINESS
ADMINISTRATION
REGULATION 2013
ANNA UNIVERSITY, CHENNAI - 600
025

DEPARTMENT OF MANAGEMENT
SRI RAMAKRISHNA INSTITUTE OF
TECHNOLOGY COIMBATORE - 641 010
July
2015
Version
: 3.0

Prepared
by
Mrs. V. Kalaiarasi
Assistant Professor

Approved
by
Dr. R. Rajendran
Professor & Head

1. SUMMER TRAINING
Summer Training (ST) is an integral part of the academic curriculum of MBA as per
Anna University regulation 2013. For the successful completion of the MBA programme, the
students are required to complete the ST. After completion of the 1st year of the programme,
i.e., after the 2nd semester and before the commencement of the second year of the
programme, the students are required to take up summer training work with a business
organization for industrial exposure. The duration of the ST is four weeks.
ST aims at widening the student's perspective by providing an exposure to real life
organizational and environmental situations. This will enable the students to explore an
industry/organization, build a relationship with a prospective employer, or simply hone their
skills in a familiar field. ST also provides invaluable knowledge and networking experience
to the students. During the internship, the student has the chance to put whatever he/she
learned in the 1st year of MBA with business practices of the respective organizations. The
organization, in turn, benefits from the objective and unbiased perspective the student
provides based on concepts and skills imbibed in the first year at the MBA institute. The
summer interns also serve as unofficial spokespersons of the organization and help in image
building on campus.
2. OBJECTIVES

To give an opportunity to the students to learn various management practices

followed by organizations.

To work and gain knowledge of real time business environment.

To explore the various functional areas and analyze how theoretical concepts taught
are applied in real life situations.

To identify and analyze best practices, systems, processes, procedures and policies of
a company/industry in different functional areas and get insight in to the deviations
and causes and results of such deviations.

To develop skills in observation and report writing through data collection, data
analysis, data extraction and presentation.

3. GENERAL INSTRUCTIONS

Prepare a schedule for the whole training period of four weeks in consultation with
the external guide and work accordingly.

Maintain a Work Diary in the prescribed format as shown in Appendix 1.

Plan the activities of each day on the basis of the department to be visited (Appendix
2)
1

All the data and information gathered should be recorded in the work diary everyday.

Necessary details can be collected through Case study methodology using

Triangulation method by synthesizing the information from the following three
sources:
a. Interviews in the department
Example: with executives, staff
b. Documents and records of the department.
Example: Manuals, standard operating procedures, reporting formats, etc.
c. Observation of actual practices
Example: Activities, Processes, any other phenomenon

4. SCOPE OF SUMMER TRAINING

4.1. Information to be gathered
i. Industry profile
ii. Company profile
- History
- Organization Chart
- Last 3 years performance projection for current and next year
4.2. Functional Areas (Details given in the Appendix 2)
i. Production
ii. Finance
iii. HR
iv. Marketing
v. Systems and any other functional areas
4.3. Quality Management Practices
4.4. Business Strategy and other General Practices
4.5. Correlate the theoretical aspects with the practices followed in the organization:
- Relate the activities / procedures / policies / process adopted in the organization with the
theoretical aspects learned.
- Identify the deviations in concepts and actual practices, if any.
- Gather the reasons behind the deviations.
- Suggest the suitable measures to bridge the gap where necessary.

5. AT THE ORGANISATION

Take your identity card with you.

Maintain a Work Diary and record all the information gathered and work done daily.

Faculty may visit your organization at any time to assess the progress of your work.

6. DOs & DONTs FOR THE STUDENTS

You are required to strictly observe the office timings and other norms of office
discipline prevailing in the organization to which you are assigned.

Information obtained from the organization, formally or informally, orally or in

writing should be treated in strict confidence and no information should be disclosed
to anybody or mentioned in the report unless it is cleared by the organization in
advance.

You are advised to take care of your health and make your stay comfortable in the
place of work.

You are expected to prepare well with available text books and notes on the related
theories and concepts for each days visit. Record the details of these theories and
other points in the work diary.

You are advised to be extremely tactful while discussing with people and avoid
asking annoying, irrelevant or trivial questions.

You are also advised to keep off politics, gossips and other interpersonal
controversies, if any, within the organization.

You are supposed to bear in mind that you are going there as a student in quest of
knowledge and not as an Auditor / Investigator.

7. EVALUATION
Purpose

To understand the experience and insight gained by the student on various

aspects of business.

To know the individuals competency in conducting a field work.

Components of Evaluation

The student has to make presentation of his/her findings and recommendations to the
executives of the organization, if necessary.

The student must submit the work diary to the faculty guide and make a presentation
before the preparation of training report.

Report of the Summer Training is to be submitted by the students within 30

3

days from the commencement of the 3rd semester.

The students should make a presentation to the class and a faculty team on the project.
A separate schedule would be put up for the same.

The evaluation will be made based on the report and a Viva-Voce Examination,
conducted internally by a Departmental Committee constituted by the Head of the
Institution.

The summer training report is considered as equivalent to 1 credit.

8. REPORT WRITING
8.1 ARRANGEMENT OF CONTENTS
The sequence in which the project report material should be arranged and bound
should be as follows:
1. Cover Page & Title Page
2. Bonafide Certificate
3. Completion certificate (Company letter)
4. Declaration form
5. Acknowledgement
6. Table of Contents
7. List of Tables
8. List of Figures
9. List of Symbols and Abbreviations
10. List of appendices
11. Abstract
12. Chapters
Chapter 1
1.1 Introduction to the study
1.2 Introduction to the Industry
1.3 Introduction to the Company
Chapter 2
Functional Areas
2.1 Finance Department
2.2 Production Department
2.3 HR Department
2.4 Marketing Department
4

2.5 Systems Department

2.6 Other Departments
Chapter 3

Quality management system

o Major business processes (flow charts)

Business strategies and other general business practices

Analysis SWOT

Chapter 4

Conclusion
o Learning
Knowledge
Skills
Behavior aspects

Benefits

13. References
14. Appendices
The table and figures shall be inserted in the appropriate places.
8.2 FORMAT FOR TYPING
Font

: Times New Roman

Font Size

Paragraph

: 1.5 Line spacing

Margin

: 1 all the sides

Heading and Body Text: 12pts

Color for Binding : White (Calico binding)

8.3 PAGE DIMENSION AND BINDING SPECIFICATIONS
The dimension of the project report should be A4 size. The project report should be
bound using flexible cover of thick white art paper. The cover should be printed in black
letters and the text for printing should be identical.
8.4 TITLE OF THE SUMMER TRAINING REPORT
The title of the training report should be worded as follows
BUSINESS PRACTICES IN (name of th e orga niz ati on with l ocati on)

8.5 SIZE OF TRAINING REPORT

The size of training report should not exceed 60 pages of typed matter reckoned from
the first page of Chapter 1 to the last page.
8.6 NUMBER OF COPIES TO BE SUBMITTED
Students should submit three hard copies and one soft copy of the report to the Head
of the Department on or before the specified date, which will be notified by the department.
8.7 PREPARATION FORMAT
Cover Page & Title Page
A specimen copy of the Cover page & Title page of the project report are given in
Appendix 3.
Bonafide Certificate
The Bonafide Certificate shall be in double line spacing using Font Style Times New
Roman and Font Size 12, as per the format in Appendix 4.
The certificate shall carry the guides signature and shall be followed by the guides
name, academic designation (not any other responsibilities of administrative nature) and shall
be counter signed by the Head of the Department.
Declaration
The Declaration shall be in double line spacing using Font Style Times New Roman
and Font Size 12, as per the format in Appendix 5.
Acknowledgement
Normally it should not exceed one page and should be written in third person. When
written in first person the researcher should sign it. Generally it includes
i. A word of thanks to the Institution, Principal, Head of the Department, Guide and
other faculty members
ii. Gratitude to people in the organization, etc
[Name of the Student]
Executive Summary
Executive summary should be one page synopsis of the training report typed with
double line spacing, Times New Roman Font Style.
It includes organization profile, justification with emphasis on the objectives,
methodology, key findings and recommendations of the study.
Table of Contents
Separate pages for tables and figures should follow the table of contents. Figures refer
to maps, drawings, graphs, charts, diagrams and photographs.
6

The full titles of the tables and figures, worded exactly as they appear in the text, are
presented with corresponding/consecutive numbers and page location.
The table of contents should list all materials following it as well as any material
which precedes it. The title page and Bonafide Certificate will not find a place among the
items listed in the Table of Contents. The page numbers of there must be in lower case
Roman numbers. One and a half line spacing should be adopted for typing the matter under
this head.
List of Tables
The list should use exactly the same captions as they appear above the tables in the
text. One and a half line spacing should be adopted for typing the matter under this head.
List of Figures
The list should use exactly the same captions as they appear below the figures in the
text. One and a half line spacing should be adopted for typing the matter under this head.
List of Symbols and Abbreviations
One and a half line spacing should be adopted or typing the matter under this head.
Standard symbols, abbreviations etc. should be used.
Chapters
The main text will be divided into several chapters and each chapter may be further
divided into several divisions and sub-divisions.

Each chapter should be given an appropriate title.

Tables and figures in a chapter should be placed in the immediate vicinity of the
reference where they are cited.

Footnotes should be used sparingly. They should be typed in single space and
placed directly underneath in the very same page, which contains the material
they annotate.

The Reference Matter

Referencing Style Guide published by the department has to be followed for
referencing the books, journals, magazines, proceedings, on line resources and other
sources used in the project report.
8.8 NUMBERING INSTRUCTIONS
All pages numbers (whether it be in Roman or Arabic numbers) should be typed
without punctuation on the upper right hand corner, 20mm from top with the last digit in line
with the right hand margin. The preliminary pages of the project report (such as Title page,
Acknowledgement, Table of Contents etc.) should be numbered in lower case Roman
7

numerals. The title page will be numbered as (i) but this should not be typed. The page
immediately following the title page shall be numbered (ii) and it should appear at the top
right hand corner as already specified. Pages of main text, starting with Chapter I should be
consecutively numbered using Arabic numerals.

***************

APPENDIX 1

SRI RAMAKRISHNA INSTITUTE OF TECHNOLOGY

COIMBATORE
DEPARTMENT OF MANAGEMENT

SUMMER
TRAINING
WORK
DIARY

Name of the Student:

Register Number:

Name of the Organization :

Address:

Telephone:
Fax No. :
Email:
Name of the Organizational (External) Guide:

Student Contact Address:

Note: First few pages of the work diary may be used to describe the industry, the
organization and its performance with facts and figures.
WORK DIARY
(Format of pages (date wise) for each department visit)
Date:

Department:

Head of the Department:

Related theory and concepts learned in the college

(This detail is to be prepared in advance, everyday before visiting the department)

Interview

(Theme and content of the interviews to be recorded)

Documents

(Formats of sample documents/ reports to be enclosed)

10

Observation

(Diagrams and flow charts may be used)

Conclusion

Note: Last few pages of the work diary may be used to describe the quality management
policies,processes,procedures, business strategies and other general practices of the
organization.

Signature of the Organizational Guide with date

11

Signature of the Candidate with date

APPENDIX 2
FUNCTIONAL AREAS
Detailed information as given below should be gathered from each of the
functional areas of the organization.
2.1 FINANCE DEPARTMENT
All activities, be it production, marketing, human resources development, purchases
and even research and development, depend on the adequate and timely availability of
finance both for commencement and their smooth continuation to completion. Finance is
regarded as the life-blood of every business enterprise. Finance function is the most important
function of all business activities. The efficient management of business enterprise is closely
linked with the efficient management of its finances. The need of finance starts with the
setting up of business. Its growth and expansion require more funds. The funds have to be
raised from various sources. If funds are utilized properly, repayment would be possible and
easier, too. Care has to be exercised to match the inflow and outflow of funds. Needless to
say, profitability of any firm is dependent on its cost as well as its efficient utilization.
1. FINANCE DEPARTMENT ORGANIZATIONAL CHART (Designation and Name):
2. WORK ACTIVITIES:
Type of Organization
Accounting Softwares
Books of Records and Ledgers maintained by the company
Cost Sheet of the product or services
Sources and application of funds
Previous year Trading, Profit and Loss account and Balance Sheet
Type and Amount of working capital
Corporate Social Responsibility of the company
Innovative practices, if any.
2.2. PRODUCTION DEPARTMENT
It involves the process of converting raw materials to finished products. There will be
lot of process involved with different types of techniques to get output with minimized cost
and time. This department study helps to understand how to utilize the resources effectively
and efficiently help the organization achieve its competitive advantage in the market.

12

1. PRODUCTION DEPARTMENT ORGANIZATIONAL CHART (Designation and

Name)
2. WORK ACTIVITIES
a. Number of employees in production department and their categories
b. Role of management in production department
c. List out operational functions in production department
d. List out the Products (Finished or Semi Finished) of the company and Bill of
Materials with the vendor details
e. Payment mode to suppliers and credit time period
f. List out the Machinery used and its layout
g. Locational Advantages of company
h. Inventory and manufacturing process of company
i. Material requirement planning
j. Enterprise resource planning
k. Competitors with brand name
l. Quality testing and techniques
m. Does company possess ISO? If not so, are they trying for?
n. Training to employees
o. Innovative practices, if any.
2.3 HR DEPARTMENT
Human resource management involves making the function of managing human
assets the most important priority in the organizations and integrating all human resource
policies and programmes with the frame-work of a companys strategies. This department
study helps to understand how the effective utilization of human resource can assist
organizations in achieving competitive advantage.
1. HR DEPARTMENT ORGANIZATIONAL CHART (DESIGNATION & NAME)
2. WORK ACTIVITIES

Procurement - HR Planning, Recruitment ,Selection ,Placement, Induction and

Internal Mobility

Development Training need identification, Training & Development, Career

Development. Mentoring

Motivation and Compensation - Motivation, Performance and Potential appraisal,

Compensation, incentives & Benefits
13

Maintenance Health, Safety and Social security

Integration Grievance handling, Collective bargaining, Discipline, Teams and

Teamwork, Participation, Trade Unions, Employers association

Other issues Personal records, HR policies, HR audit, HR research, HRIS, Job

stress, Counseling, IHRM, Competency mapping, etc.

Performance Management.

Innovative practices, if any.

2.4 MARKETING DEPARTMENT

Marketing is the science of choosing target markets through market analysis and
market segmentation, as well as understanding consumer buying behavior and earn profit
through providing superior customer value. The set of engagements necessary for successful
marketing management includes, capturing marketing insights, connecting with customers,
building strong brands, shaping the market offerings, delivering and communicating value,
creating long-term growth, and developing marketing strategies and plans.
1. MARKETING DEPARTMENT ORGANIZATIONAL CHART (Designation and
Name)
2. WORK ACTIVITIES

Marketing strategy formulation

Product planning

Product development and launching.

Branding

Channel management

Segmenting, Targeting and Positioning

Advertising and Sales promotion

Competitor Analysis

Pricing strategies

Building and measuring customer satisfaction

Customer relationships management

Customer acquisition, Retaining, Defection

Marketing Information System

Innovative practices, if any.

14

2.5 SYSTEMS DEPARTMENT

Management Information System is an integrated system provides information to
support operations, management and decision making functions in an organization. It is a
system used in converting data from internal and external sources into information and
communicate that information in an appropriate form, to managers at all levels in all
functions to enable them to make timely and effective decisions for planning, directing and
controlling the activities for which they are responsible.
This department study helps to understand how the Management Information Systems (MIS)
provide regular information to Manufacturers/Firms to allow them to make informed
decisions and also you can examine the impact of management information system on firms
decision making.
1. MIS DEPARTMENT ORGANIZATIONAL CHART (Designation and Name)
2. WORK ACTIVITIES

Software used in the organization to record all the activities of the company.

Details regarding the following queries must be obtained

i. Financial Management Information System (FMIS)
What kind of system is used to record the details of the company? How Financial
Management Information System (FMIS) creates reports about a company past and present
financial activities? In which format the company shows its companys profit and losses,
financial records and how the system states how the company is performing, decisions on
spending and how a company can control cost?
ii. Marketing Management Information System (MMIS)
How Marketing Management Information System (MMIS) handles product creations,
sales, prices, advertisements and future business decisions? How MMIS makes decisions on
product and service appearance and how the MMIS stores and manages customer contacts,
makes questionnaires for customer feedback about their company product or service and
tracks customers spending habits?
iii. Human Resource Management Information System (HRMIS)
How Human Resource Management Information System (HRMIS) manages
employees and assists in selection of employees? How the system manages workforce rules,
the hiring process, training, and job assignments? What kind of Payroll is followed?

15

iv. If the company implemented ERP system, describe various modules which cover the
functions of above stated system (ito iii)
v) Innovative practices, if any.

16

APPENDIX 3
(A typical Specimen of Cover Page & Title Page)
<Font Style Times New Roman Bold>

TITLE OF TRAINING REPORT

<Font Size 18><1.5 line spacing>

A SUMMER TRAINING REPORT

<Font Size 14>

Submitted by
<Font Size 12><Italic>

NAME OF THE CANDIDATE

<Font Size 14>
Registered Number:

in partial fulfillment of the requirements for the award of the degree

of
<Font Size 14><1.5 line spacing><Italic>

NAME OF THE DEGREE

<Font Size 16>

Emblem of Anna University

ANNA UNIVERSITY
CHENNAI- 600 025
<Font Size 16><1.5 line spacing>

MONTH, YEAR
<Font Size 14>

17

SPECIMEN

BUSINESS PRACTICES IN ..
<Font Size 18><1.5 line spacing>

A SUMMER TRAINING REPORT

<Font Size 14>

Submitted by
<Font Size 12><Italic>

SANDHYA. A
Reg No:
<Font Size 14>

in partial fulfillment of the requirements for the award of the degree

of
<Font Size 14><1.5 line spacing><Italic>

MASTER OF BUSINESS ADMINISTRATION

<Font Size 16>

ANNA UNIVERSITY
CHENNAI - 600 025
<Font Size 16><1.5 line spacing>

September, 2015
<Font Size 14>

18

APPENDIX 4
Bonafide Certificate
(Using double spacing for typing the Bonafide Certificate should be in this format )

Certified that this summer training report titledis the

bonafide work of Mr./ Ms..who carried out the training work
under my supervision. Certified further, that to the best of my knowledge the work reported
herein does not form part of any other project report or dissertation on the basis of which a
degree or award was conferred on an earlier occasion on this or any other candidate.

[NAME]
Head of the Department

[NAME]
Project Guide

Submitted for the summer training Viva-Voce examination held on

Internal Examiner
[NAME]

External Examiner
[NAME]

19

APPENDIX 5

<TIMES NEW ROMAN 12>

DECLARATION

I affirm that the Summer Training report titled BUSINESS PRACTICES IN

being submitted in partial fulfillment of the requirements for the award of the degree of
MASTER OF BUSINESS ADMINISTRATION is the original work carried out by me. It
has not formed the part of any other project work submitted for award of any degree or
diploma, either in this or any other University.

(Signature)
Name of the student
Register no
I certify that the declaration made above by the candidate is true

(Signature)
Name of the Internal guide
Designation

20