1.

1 52

2.

- /
/

http://www.ismed.or.th/knowledge/alpha/body1/body1
.htm

http://www.thairegistration.com/

-
/

http://www.ismed.or.th/knowledge/alpha/body1/body1
.htm
http://www.rd.go.th

2 52

http://www.bma.go.th/html/body_ser_envelop4.html
- 125

http://www.bma.go.th/html/body_ser_envelop5.html
-

http://www.bma.go.th/html/body_page422.html

3 52

http://www.exd.mof.go.th/tax/tax0104.html

13

44/100

11000

. 02-547-4734-7

http://www.dft.moc.go.th/document/commodity_trade/s
ervice/import/coffeei.htm
3 4

44/100

11000 .0-2 547-4753-6, 0-2547-

4837-9 0-2547-4757

4 52

http://www.fda.moph.go.th/fdanet/html/product/food/Adver
t_Food/Advert_Food.pdf
-

( 197)

..2543

http://www.thaifoodmanufacturer.com/function/0_Law&Re
gulations/notification/no197.html
3.

5 52

 3 - 4

6 52

 ..

2543
200 //

500 / /
700 / /

7 52



65

..

2541

25

(Thailand Restaurant News,

2544)

.. 2540

ABAC

8 52

45 - 65
30
( 2545)

2536

45 - 65

1

70 %

30%

76 ( , . .
9 52

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Maker, Barista

94 Coffee, The Coffee

30-45

JET
.

80
( , .. 2545)
2540

10 52

(Corner/Kiosk)

(Cart)

11 52

12 52

13 52

(Brand)

Where the World Meet

14 52

Lavita

(Premium)

15 52

16 52

-
-
-
-
-

20
100

100 -120 3-4

300-400
700

95 %

17 52

Direct Mail

Cupping Sessiong

18 52

4.

17 18

- 800
1,500

19 52

http://www.itdoa.com/crop_itda/menu/menu_h5.htm
http://www.doa.go.th/home/publication/pub/scientific_14/scientific_1/coffee/coffee1.htm

1. 2

20 52

 Dry Process 2

- 3
Wet Process
70 - 80 3

Thanksgiving

Coffee

Co

http://www.thanksgivingcoffee.com/galry_1_2_29.html

2. ()
180 -240 10 -20

(Light roast) Cinnamon Roast

( Medium roast) Vienna

Roast, City Roast

21 52

 (Dark roast) French Roast, Italian

Roast, Espresso Roast

Espresso

32 1 - 2545,
(Roasted Coffee )

3. (Blend)

2

22 52

4. (Cup Test)
100 - 200

5. (Grinder)

(Drip)

Drip Brewer

4
6

23 52

(Espresso)

25

30

(French Press) Plunger pot

6. (Brewing)

24 52

94 -98

2
6

. http://coffeefresh.velocall.com

Tel. 0-2801-7428 1
. http://www.maesalongcoffee.com/

Tel. 0-5321-1825

25 52

 . ( ) http://www.boncafe.co.th/

Tel. 0-2693-2570
. http://www.k2.co.th

Tel.

0-

2513-7525
Ultimate Beverage Product Co.,Ltd. (94 Coffee)
Tel. 0-25306730
.

Tel. 0-2573-5080

http://www.doitung.org/features/thai/coffee/index.htm

(Espresso)

1-1
2

26 52

 (150-170

(Cappuecino)

(Foamed

milk) 6

(Ristretto)

(Mocca)

(Caffee Latte) (Foamed milk)

(Caffee Au Lait)

27 52

28 52

E-Magazine
http://emag.ratchaburi.com/articles/article_coffe_2001082201_1
.html
Moka Coffee

http://www.mokacoffee.com/home.html

http://www.coffeefresh.velocall.com/

( )

http://www.boncafe.co.th/

( )

http://blackcanyoncoffee.com
5.

IT

29 52



. Point Of

Sale (POS)

. IT
Server
.

IT

30 52

1-2

31 52

1
2

6.
3

(Stand-Alone)
50 . ..
Stand-Alone

(Corner/Kiosk)
6 . . .

(Cart)

32 52

 3 . . .

( Stand-Alone )

Stand Alone

800,000 1,500,000

1. 90%

(
)

2. 10 %

33 52

* 4
2545

Stand Alone

Stand Alone
60
10 1.42
1.27
1.48
150
55

34 52

(1)

150 54,750 /

(2)

10

(3)

(4)

()

800,000

50,000

15,000

5,000

50,000

920,000
35 52

200,000

30,000

40,000

20,000

20,000

20,000

20,000

350,000

1,270,000
147,500

1,417,500

(/)

5.0

0.5

( ) 5.0

36 52

2.0

0.5

0.5

1.0

0.5

15

1.6

0.7

0.2

0.1

0.2

0.2

3.0

18.00

37 52

 (150 x 18 x 30)

81,000 /
(/)
1

12,000

7,000
1

5,500

(/)

24,500
30,000

(/)
7,000
(/)
5,000
( )
()

147,500

38 52

( / )

54,750

1.

800,000

2. (800,000/

80,000

10 )
3.

50,000

4.

15,000

5.

5,000

6.

50,000

7. ( 120,000 /

24,000

5 )
8.
8.

350,000
70,000

(350,000 /5 )

39 52

9.

972,000

10.

294,000

11.

360,000

12.

84,000

13.

60,000

1,270,000

1,944,000

1,944,000
54750
=

35.51

40 52

 45-65

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(/ )

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55%

19.53

55.04

55.00

x =

54750 x 55

3,011,250

41 52

( / )

3,011,250

972,000

294,000

360,000

84,000

1,301,250

60,000

80,000

24,000
42 52

70,000

1,067,250
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320,175

747,075

* 100

=
(747,075*100)
3,011,250
=
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43 52

()

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921,075

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921,075

572,150

747,075 /

921,075 /
2

2 572,150
download file excel

Download file EXCEL

44 52


Corner

250,000 800,000 Cart

80,000 600,000

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()
1.

()

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30,000
3.
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5,000
200,000

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6.

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45 52

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10,000

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9.

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46 52

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48 52

() ,

1 . 2545
, Ultimate Beverage Product

Co.,Ltd.,

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. 2545.
, ,
, 2 . 2545.

( ) , , 1
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Roasted Coffee.

32 (

- 2002) : 17- 21.

. THAILAND

RESTAURANTNEWS

( 16 Nov - 15 Dec 2001 ) : 4 - 6, 26.

49 52

 , ()
,

1 .

2545

http://www.dft.moc.go.th/document/commodity_trade/service/im
port/coffeei.htm

http://www.itdoa.com/crop_itda/menu/menu_h5.htm
http://www.doa.go.th/home/publication/pub/scientific_14/scientific_1/coffee/coffee1.html
http://www.coffeefresh.velocall.com/
http://www.maesalongcoffee.com/
() http://www.starbucks.com

( )

http://www.blackcanyoncoffee.com/

( )

http://www.banriacoffee.com

http://www.tfrc.co.th

50 52

Moka Coffee http://www.mokacoffee.com

Thai Foods Commercial Networks Co., Ltd
http://www.thaifoodmanufacturer.com/function/0_Law&Regula
tions/notification/no197.html
E-Magazine
http://emag.ratchaburi.com/articles/article_coffe_2001082201_1
.html

http://www.doitung.org/features/thai/coffee/index.htm

(ISMED)
. 0-25644000

51 52

52 52