STRATEGY OF AUROBINDO

PHARMA

Presented by-

Anurag Sarkar
Ashish Gandotra
Pankaj Bhatt
Prakhar Jain
Sai Jyothi
Tejaswini Sethi

VISION
"To become Asia's leading generic Pharma
company and one among the top 15 in the world,
by 2015
MISSION
Aurobindo's mission is to become the most valued
Pharma partner to the World Pharma fraternity by
continuously researching, developing and
manufacturing a wide range of pharmaceutical
products that comply with the highest regulatory

CORE VALUES

AUROBINDO as Cost Leader

We have identified Aurobindo Pharma as applying
the Cost-leader Strategy in Bulk Drugs and
Intermediate products in the following areas: Selling and Distribution Expenses
Outsourced professional jobs
Outsourced manufacturing jobs
Other operational expenses of industrial
enterprises

AUROBINDO as Cost
Travel
expenses.
Leader
contd

Rent & lease rent.

Compensation to employees.
Purchase of finished goods.
Apart, from above points employee efficiency and
cost efficiency is significant factor in contributing
towards cost leadership of the company:-

Data taken from Prowess

Data is taken from Prowess and company

websites

Aurobindo Pharma as
Differentiator

The company has differentiated itself in

Specialty formulations by investing in Quality
Management System.
Global leadership position in anti-infectives.
Market leader in semi-synthetic penicillin.
Also, it has a strong presence in key
therapeutic segments such as neurosciences,
cardiovascular, anti-retrovirals, anti-diabetics,
gastroenterology and cephalosporins and

Aurobindo Pharma as
Differentiator
contd
In-house expertise in product development.

Association with UNO for development of

ARVs(Antiretrovirals- used for treating AIDS).
OPERATIONAL EXCELLENCE
Vertical integration
Proven regulatory expertise
Technology and know-how for specialty
formulations

REFERENCES
http://www.biospectrumasia.com/biospectrum/an
alysis/189543/aurobindo-pharma-revampsstrategy-accelerate-growth
http://articles.economictimes.indiatimes.com/20
15-08-23/news/65769677_1_nutraceuticalsaurobindo-pharma-batches
http://www.businesstoday.in/magazine/features/a
urobindo-pharma-new-plans-to-boostprofitability-success/story/206809.html

THANK YOU