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Itites August2013
Itites August2013
Itites August2013
India is the worlds largest sourcing destination, accounting for approximately 52 per cent
of the USD124130 billion market. The countrys cost competitiveness in providing IT
services, which is approximately 3-4 times cheaper than the US continues to be its USP in
the global sourcing market
Indias highly qualified talent pool of technical graduates is one of the largest in the world,
facilitating its emergence as a preferred destination for outsourcing
The sector ranks fourth in Indias total FDI share and accounts for approximately 37 per
cent of total Private Equity and Venture investments in the country
Strong growth
opportunities
Leading sourcing
destination
Growingdemand
demand
Growing
2013E
Industry
value:
USD108
billion
Global footprints
2020F
Industry
value:
USD300
billion
Advantage
India
Competitive advantage
Policy support
Due to
policy support,
theretowas
SEZ
scheme
since 2005
benefit
cumulative
FDI
of
USD14.0
into
IT companies with single billion
window
the
sector
over
April
2000
February
approval mechanism, tax
2012, making up 8.6 per cent of total
benefits,etc
FDI into the country in that period
2005 onwards
200005
1995-2000
Pre-1995
By early 90s,
US-based
companies
began to
outsource work
on low-cost and
skilled talent
pool in India
IT industry started to
mature
Increased
investment in R&D
and infrastructure
started
India increasingly
seen as a product
development
destination
Business Process
Management (BPM)
IT services
IT&ITeS sector
Hardware
69
76
59
41
47
50
22
22
24
29
32
32
FY2008
FY2009
FY2010
FY2011
FY2012
FY2013E
Domestic
Export
Market share
TCS
Wipro
Cognizant
Infosys
HCL Tech
Tech Mahindra
Total exports from the IT-BPM sector (excluding hardware) are estimated at USD76 billion during FY13; the industry rose
at a CAGR of 13.1 per cent during FY08-13E despite weak global economic growth scenario
Export of IT services has been the major contributor, accounting for 57.9 per cent of total IT exports (excluding hardware)
BPM accounted for 23.5 per cent of total IT exports during FY13
14.1
CAGR: 13.1%
13.0
11.4
8.8
9.9
22.2
FY2008
10
10.4
11.7
12.4
25.8
27.3
FY2009
IT services
BPM
FY2010
15.9
IT services
18.6%
17.8
14.1
BPM
33.5
FY2011
39.9
43.9
23.5%
FY2012
FY2013E
57.9%
Software products
and engg. Services
BFSI is a key business vertical for the IT-BPM industry. It generated export revenue of around USD31 billion during FY13,
accounting for 41.0 per cent of total IT-BPM exports from India
Approximately 85 per cent of total IT-BPM exports from India is across four sectors: BFSI, telecom, manufacturing and
retail. The hitherto smaller sectors are expected to grow
3%
5% 3%
31
T&M
12
FY12
41%
2
Manufacturing
Retail
16%
Healthcare
C&U
2 2
T&T
Healthcare
7 8
Retail
11
Manufacturing
BFSI
13
BFSI
10%
14
T&M
28
T&T
18%
C&U
FY13
US has traditionally been the biggest importer of Indian IT exports; over 60 per cent of Indian IT-BPM exports were
absorbed by the US during FY13
Non US-UK countries accounted for just 21.0 per cent of total Indian IT-BPM exports during FY12
Europe, one of the fast growing IT markets in 2012, is expected to emerge as a potential market as higher inclination
towards offshoring firms would increase demand for IT services
2%
47
US
8%
42
UK
11%
Continental Europe
62%
13
12
17%
6
2
US
UK
FY12
Continental
Europe
APAC
APAC
ROW
ROW
FY13
Category
Large sized
Mid sized
Emerging
Small
Number of
players
11
85-100
450-600
>4,000
% of total export
revenue
47-50%
32-35%
9-10%
9-10%
% of total
employees
~35-38%
~28-30%
~15-20%
~15-18%
Work focus
Global delivery
model
The number of global delivery centres of IT firms in India reached 580, spreading out
across 75 countries, as of 2012
As of 2009, over 150 centres were set up by various Indian IT firms in North America
India continues to maintain a leading position in the global sourcing market. Its market
share increased to 52.0 per cent in 2012 from 50.0 per cent in 2011
Engineering offshoring
India is the most preferred location for engineering offshoring, according to a customer poll
conducted by Booz and Co
Companies are now offshoring complete product responsibility
Patent filing
Increased focus on R&D by IT firms in India resulted in rising number of patents filed by
them
The number of patents filed by the top three IT companies increased to 858 in 2012 from
150 in 2009
Indias IT market is experiencing a significant shift from a few large-size deals to multiple
small-size ones
Delivery models are being altered, as the business is moving to capital expenditure
(capex) based models from operational expenditure (opex), from a vendors frame of
reference
Changing business
dynamics
New technologies
Large players with a wide range of capabilities are gaining ground as they move from
being simple maintenance providers to full service players, offering infrastructure, system
integration and consulting services
Disruptive technologies, such as cloud computing, social media and data analytics, are
offering new avenues of growth across verticals for IT companies
Indias IT sector is gradually moving from linear models (rising headcount to increase
revenue) to non-linear ones
In line with this, IT companies in India are focusing on new models such as platform-based
BPM services and creation of intellectual property
Growth in non-linear
models
Consumerisation of IT
Emergence of Tier II
cities
SMAC technologies, an
inflection point for
Indian IT
Tier II and III cities are increasingly gaining traction among IT companies, aiming to
establish business in India
Cheap labour, affordable real estate, favourable government regulations, tax breaks and
SEZ schemes facilitating their emergence as a new IT destination
Giving rise to the domestic hub and spoke model, with Tier I cities acting as hubs and Tier
II, III and IV as network of spokes
Social, Mobility, Analytics and Cloud (SMAC), a paradigm shift in IT-BPM approaches
experienced until now, is leading to digitisation of the entire business model
IT vendors in India to generate USD225 billion from SMAC-related revenue by 2020
Note: SLA - Service Level Agreement; RoI - Return on Invesmtnet
Global IT offshore
spending is expected to
rise at a CAGR of 8.0 per
cent during FY1113
Global BPM spending is
estimated to expand at a
CAGR of around 7.0 per
cent during FY1113
Talent Pool
Global
demand
Computer penetration
expected to increase
Domestic
growth
Growth
drivers
Policy
support
Infrastructure
Note: STPI stands for Software Technology Park of India, SEZ stands for Special Economic Zone
Large enterprises
15%
47%
SMB
Governement
26%
Consumers
15.5
FY13
FY15F
FY20F
~106-111
48
35
Core segments
10%
Emerging segments
20%
20%
19%
7.6 13
1.2 2
IS sourcing
15
IT consulting
11
ER&D
22
CADM
FY13E
21%
17%
Knowledge
services
FY14F
FY16F
4.7
4.4
3.2
3.5
FY2008
FY2009
3.7
4.0
FY2010.
FY2011
Growing talent pool of India has the ability to drive the R&D
and innovation business in the IT-BPM space
FY2012
FY2013E
11%
24%
19%
13%
27%
Recruitment cost
Employee welfare
Other costs
Objectives
Short term
Medium term
Long term
Initiatives
Improve employability
Develop
specialist
management expertise
and
project
Launched
the
National
Faculty
Development Programme to increase
suitability of Faculty
Expansion
of
higher
education
infrastructure; 20 new IIITs to be set up
by the government
Programme
technology
to
increase
PhDs
in
STPI
10 years
holiday on export
profits
SEZ
15 years
holiday on exports
for first five years
Fiscal benefits
Exemption from
Exemption from
No location
constraints
Location and
size restrictions
Restricted to
prescribed zones
with a minimum
area of 25 acres
3,230
175
1,821
1,615
2008
2018E
Tier I locations
750+
700+
450+
~180
2000
2005
2010
2012
The IT & BPM sector continued to attract PE and VC investments in 2012, accounting for a significant proportion in terms
of volume (around 37 per cent) and value (approximately 40 per cent)
Value increased at an impressive 68.4 per cent over 2011
eCommerce accounted for 31 VC deals in 2012
About 64 per cent of VC deals in India were in the software, internet and mobile industry
Two of the largest PE deals in the sector during 2012 were:
JP Morgans buyout of M*Modal (USD1,100 million)
Bain Capital, GIC investment in Genpact (USD1,000 million)
In 1Q13, the industry attracted 26 deals at a value of USD105 million
3.2
484
184
0.8
58
2008
393
379
1.9
2011
2012
2009
25
2010
Number of deals
32
40
2011
2012
Share of IT-BPM
New geographies
New
customer
segments
New verticals
Traditional verticals i.e. BFSI, telecom and manufcaturing, continue to remain the largest in terms of IT adoption, and are
expected to grow at an average of 15%
Implementation of cloud environment and mobility way forward for traditional verticals
Emphasis on other emerging verticals (such as education, healthcare and retail) to aid growth in IT firms in India
Shift from IT adoption infrastructure, automation and digitisation to smart IT marks future trend of services in
emerging verticals
595
34.5
506
24.8
339
243
195
128
17.5
17.2
11.6
193
80
BFSI
8.7 9.7
126
4.4
Telecom
FY10
FY13E
Manufacturing
FY15F
Education
Healthcare
FY10
FY13E
Retail
FY15F
250
90
58
25
17
SMB
Government
Healthcare
Utilities
Media
Big
data/analytics*
50%
Social Media
40%
Cloud
30%
Enterprise
mobility
20%
10%
0
200
400
Market size USD billion
600
800
Emerging geographies to drive the next growth phase for IT firms in India
BRIC provides USD380420 billion opportunity by 2020
Focus on building local credible presence, high degree of domain expertise at competitive costs and attaining operational
excellence hold key to success in new geographies
Countries offering growth potential to IT firms
Country
IT spend
Indias penetration
Key segments
Canada
USD63 billion
Europe
USD230 billion
Japan
USD235 billion
Spain
USD26 billion
IT sourcing, SI
Mexico
USD29 billion
~4 per cent
IT sourcing, BPM
Brazil
USD47 billion
~2 per cent
China
USD105 billion
Australia
USD48 billion
~4 per cent
Achievements:
IT solutions and
services
13%
Engineering and
industrial services
3%
3%
Infrastructure
services
12%
Global consulting
5%
66%
Asset leverage
solutions
Business process
outsourcing
Number of customers
11.6
458
10.2
8.2
245
6.3
6.0
214
2.8
1.4
FY09
1.7
FY10
Revenue
3.1
FY12
Operating profit
FY13
170
196
143
115
81 99
42
25
76
2.3
FY11
277
208
USD1
million+
USD5
million+
FY5
USD10
million+
FY11
USD20
million+
FY12
27
5
43 48
USD50
million+
14 16
USD100
million+
FY13
Acquisition of IT
service firm Alti in
France in 2013
BFSI
Expansion of
geographic
presence
Issue of an IPO in
the market in India
and raised USD1.2
billion in 2004
Media &
Entertainment
Manufacturing
Energy resources
& Utilities
FY13
USD11.6
billion revenue
Consolidation of
market position
through CMC
acquisition
1968
Indias first
software service
company
1968
2001
FY03
Became the first
software company
in India to cross
USD1 billion
revenue
2003
2005
FY13
Active client
base: 1,156
New clients:
153
2007
2009
2011
2013
Custom application
services
5%
19%
32%
Infrastructure services
Enterprise application
services
Engineering & R&D
services
20%
24%
Business services
Number of customers
4,345
386 422
3,459
3,452
2,560
2,228
187
1,879
152
92
682
250
FY08
317
FY09
321
FY10
Revenue
44
656
438
FY11
98
FY12
Operating profit
9MFY13
USD1
million+
USD5
million+
USD10
million+
51
25
USD20
million+
31-Mar-12
29
USD30
million+
14 15
10 10
USD40
million+
USD50
million+
31-Mar-13
Acquisition of
Capitalstream and
AXON Group
Financial Services
Telecom
Media
FY12
Revenue
crossed USD4
billion
Diversification of
business and
geography mix
Manufacturing
Organic growth
through prudent
strategies
1997
Established with
spun-off HCLs
R&D business
1997
1998
FY06
Signed the
largest ever
software service
deal with DSG
FY09
Launch of
IPO
1999
2000
2002
2004
2006
2008
USD100 million+
clients reached 5
2010
2011
2012
2013
Energy utilities,
Communication and
Services
Achievements:
20%
Manufacturing
22%
Retail, Consumer
packaged goods,
Logistics and Life
Sciences
Number of customers
7.0
399
6.0
5.0
448
4.8
190
1.7
1.6
1.8
2.0
233 231
213
132 137
1.9
97 84
16 15
FY09
FY10
Revenue
FY11
FY12
Operating profit
FY13
USD1
million+
USD5
million+
USD10
million+
2012
USD20
million+
USD50
million+
USD100
million+
2013
Acquisition of
Lodestone Holding
AG
Aerospace, Defense
&
Airlines
Large client
acquisitions
Automotive
FY13
USD7.4 billion
turnover
Expansion across
the world and
offshore business
Financial service
Healthcare,
Pharmaceuticals &
Organic growth
Biotech
Industrial
manufacturing
Logistics and
Distribution
1981
Founded in
Pune with an
initial capital of
USD250
1981
1991
1999
Reached USD100
million and listed
on NASDAQ
1993
Launched
IPO
1993
1995
1997
1999
2002
Strong diversified
client base of 798
clients
2006
2010
2012
Year
Year
2004-05
44.95
2005
45.55
2005-06
44.28
2006
44.34
2006-07
45.28
2007
39.45
2007-08
40.24
2008
49.21
2008-09
45.91
2009
46.76
2009-10
47.41
2010
45.32
2010-11
45.57
2011
45.64
2011-12
47.94
2012
54.69
2012-13
54.31
2013
54.45
Average for the year
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