ATW International Business

Semester 1, Academic Session 2015/16

TUTORIAL 4: Google in Asia

Questions
1. What resources and capabilities does Naver have that Google does not have, that
creates a comparative advantage for Naver?

2. Please google for 2014 market share of search engines for South Korea, China
and Japan. Any changes compared to the data in the case study?

3. Explain Baidu dominance in China using the concept of Underdog Globally,

and Lion Locally in page 26 of text book.

END