RIDE ME CAMPAIGN: (Feasibility Study)

PHYSICAL ACTIVITY PROMOTION & INTERVENTION AT AN URBAN UNIVERSITY

Deleshia D. Kinney, MD, MAT, MPH; Dennis Garrett, MD, MPH(c); Mark Reynolds, MPH; Yashika Watkins, PhD, MPH and Thomas Britt, MD, MPH

Increase opportunites to make healthier choices.

INTRODUCTION

AIMS

CAMPAIGN

CHALLENGES

BENEFITS

50% 3 levels 10 steps Multiple 3 levels

Amid an obesity epidemic and despite research
supporting the benefit of regular physical
activity, exercise is not a top priority for
maintaining health among U.S. adults.
Research shows a steady decline in physical
activity patterns from high school to adulthood,
including, an estimated 40 50% of young
adults in college who lead a sedentary lifestyle.

1. Process: work directives, program inputs

2. Impact: learning, behavioral & environmental
3. Outcomes: increased physical activiy,

Observe

Co*Design

Resources:

Listen

risk reduction, overall improvement in

health status

1. I.D. Stake Holders 6. Launch Strategy:

2. Design Experience Market & Rider Educ.
3. Design Program 7. Plan Fundamentals
4. Sta=on loca=ons 8. Predict Cost
5. Calc. # of bikes
Analysis

9. Plan Growth

Kea=ng, XD, Guan, J. Pinero, JC., and Bridges DM.. (2005). A meta-analysis of college students physical ac=vity behaviors. Journal of American College
Health. 54(2): 116-25. Retrieved from: h^p://www.ncbi.nlm.nih.gov/pubmed/16255324
Wurzbach, ME. (2002). Community Health Educa=on and Promo=on. Aspen Publica=on.
McKenzie, JF., Neiger B.L., and Thackeray, R. (2013). Planning, Implemen=ng and Evalua=ng Health Promo=on Programs. Pearson.

Enagage

Implement

Learn

Multi-level resistance to change

Student motivation level
Hard-to-reach population
Cost of program at public institution
Sustainability
Student turn-over
Maintaining interest in program
Coalition leadership

Model

Record

1. Students
2. University
3. Community

Evaluate

Acknowledgements:

Report

Flore^a Strong-Pulley
Ret. Col. Dr. Damon Arnold, MD, MPH, MS
Julien
Jonathan F. Boateng