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Quantitative Research
Quantitative Research
One of the biggest disadvantages is that this type of research is quite time
consuming and can take a long time to analyse as some answers can be very
detailed. Moreover, some researches may make the research appear bias so
researchers have to be heavily skilled in their work. Sometimes when
approaching scientific communities, qualitative research can be rejected as this
data is based on opinions and not statistics/ facts. A lot of the time, the research
can appear bias due to the researcher having to be present during the interview/
small focus group.
TV programme producers and film producers could use this type of research for
their own benefit. They can ask for data involving the opinions of their
programmes. If their programme/s are being given negative responses, using
this research can answer the whys of its negative views instead of the hows
so they can improve their programme.
BARB
BARB (Broadcasters Audience Research Board) is the leading organization which
undergoes data collecting for television purposes that gathers data by using both
quantitative and qualitative research. They do this by organising focus groups
and interviews. They also create online surveys, questionnaires for groups to
complete. As well as this, they install monitors in households in order to gather
what audiences watch and which channels they mainly view.
Clients who need to access this data are mainly those who are producers who
want to see the success of their programmes. Also, those that broadcast the
programme on their channel need to see this success as well as ratings. For
example, if a programme is being reviewed negatively with poor ratings, the
producers would need to know why it being reviewed badly in order to change or
improve the programme so it isnt cancelled by the broadcasting channel.
ABC
ABC (Audit Bureau of Circulation) are one of the main industry bodies for the
measurements of media. This organization helps to bring all sides of the media
sectors together in order to discuss which methods are suitable for research as
well as seeing how companies want theyre media research to be traded. They
are a reliable source as they cover many media sectors including television,
national newspapers and advertising. They can therefore see the activity of the
brand as well as reporting standards. Many clients use the data provided by ABC
including, advertisers, investors, media agencies and media owners in order to
gain access to data for media purposes.
References:
http://healthresearchfunding.org/pros-cons-quantitative-research/
http://www.investopedia.com/financial-edge/0410/movie-genres-with-the-bestroi.aspx
http://occupytheory.org/advantages-and-disadvantages-of-qualitative-research/
http://www.abc.org.uk/About-us/Who-we-are/
http://abcstandards.org.uk/
http://www.abc.org.uk/About-us/What-we-do/
http://www.barb.co.uk/resources/barb-facts/how-we-do-what-we-do?_s=4
http://www.barb.co.uk/resources/barb-facts/faq