PROJECT REPORT:

LOCALICIOUS ON 5!
Done By: Sheril Natasha Camelia
Minute To Win It 23rd August 2014

Executive Summary
Localicious on 5! Is a campaign done by Mediacorp with a set of roadshows being held. The
roadshows promote the local shows that are recently being aired on Channel 5, With a set of
roadshows held from June 2014 2015, a group of 25 students from Republic Polytechnic
represented RP and became RP Brand Ambassadors for Mediacorp. The task for these
students were to promote the roadshows via social media platforms to create awarness.

Program Title

Host / Cast appearing

Minute To Win It

Bryan Wong

Mata Mata (Season 2)

Pierre Png, Rebecca Lim, Allan Wu, Daren Tan, Pan Ling Ling

Do It Yourself

Benjamin & Narelle Kheng

50 Ways to be a Singaporen

Fuzz

oktos One Minute Of Fame 2014

Top 11 Finalists (Group category, Family category, Individual Category)

oktos School Bell Rings

Jayley Woo, Deborah Tng, Shane Mardjuki

oktos We Are Awesome

Edwin Goh

Date: 23rd August 2014

Location: IMM Level 1 Atrium
Facilitators/Leads:
Nur Hidayah Roslan (Lead for Twitter)
Sheril Natasha (Lead for Instagram)
Samantha Loh (Lead for Facebook)
Cherie Cheah (Lead for Backstage)
Shannon Ng (Asst. Lead for Twitter)
Trina Fan (Ass. Lead for Facebook)

Lead Duties:
Twitter Create a trend for mentioned roadshow and keep the Retweets rolling. Every single
tweet must include the #minutetowinit hashtag to ensure that its being trended. Also, lead must
ensure that members tweet according to the content along with whats going on during the
roadshow. Eg. Up next, we have our sexy diva chick we all know, Nadiah M.Din from Mata2!
Instagram To create hype before the roadshow by posting e-posters to promote the roadshow
or trivias/quizzes for public to guess what and who is coming up for the roadshow. Pictures must
be clear when posting. Pictures of celebrities are to be posted too to attract public to come down
to the roadshow to catch them live.

Facebook To create consecutive posts or countdowns like Instagram to garner attention from
the public. To also spread awareness by posting pictures of favourite celebrities and get as
many shares as possible. Games could also be done online such as giving away goodie bags
for every right answer.
Collaborators/Sponsors: MediaCorp
We managed to get goodies sponsored by Mediacorp as prizes to be given out to early birds
and the games we did back in school.
Goals:
Create pre, during and post publicity for the event using our personal social media
accountsbefore and during the event on our social media accounts and interview the MediaCorp
artists.
Resources: Backstage passes from MediaCorp for access to interview MediaCorp artistes.
There were also some students that were chosen to do backstage interviews with the
celebrities.
Audience:
Families
Adults (21 25)
Youths (13 - 20)
Children (5-12)
Tools Used:
Facebook To reach out to working adults and families as they are more prone to using
facebook during their leisure time from work.
Twitter Youths are tech savvy therefore reaching out to twitter is the most efficient way in
getting the news to spread virally, quickly. Hashtags will be created to create a trend online.

Instagram A mixture of all 3 target audiences use Instagram thus using Instagram would
enable public to follow their celebrities online along with seeing the trending feed.
Strategy:
- Promote Minute to Win It in Republic Polytechnic by playing games.
- Students as a stepping stone to kick off the awareness and starting of trend.
Tactics:
- To promote via social media during Friday Sundays as these are the more busier days
where everyone uses social media.
- Play Minute to win It games in RP to get students to spread the awareness of the local
show and do a short vid collage overall.
Timeline for Social Media:
15th 23rd August 2014 (Social Media)
11th 15th August 2014 (Minute to Win It Games in School)
Social Media Outreach
Platform
No. of Posts
Facebook
4
Twitter
15
Instagra
5
m

Likes
213

Favourites

Retweets

18

65

Shares
53

Comments
15

308

18

Learning points:
- Must always ensure that relief leads are there in case the leads are not present during
the roadshow or are late for it. This would ensure that the social media schedule is not
affected and late in posting.
- Be on time when doing social media posting as the timings and tweets were off during
the roadshow itself. This causes suspense and spoilers for the public who were not
present at the roadshow itself.
Concept:
- Create publicity on our social media platforms for MediaCorps Localicious event
- Promoting the generation now to watch local shows and appreciate local actors
Results/reactions:
- Interviewed and took pictures together with Edwin Goh, Benjamin and Narelle Kheng of
The Sam Willows, Rebecca Lim, Radio DJ Sonia Chew and Bryan Wong.
- Celebrities were keen on doing interviews as they were pleased to see tertiary students
stepping up into the limelight to complete work related to their course.
Future development/recommendations:

Know who we are going to interview so we can research more on these artistes and plan our
questions ahead of time.