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    Lead Generation

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    hrhvdy
    The document outlines steps for an inquiry generation and response planning process, including setting campaign objectives, analyzing targets, selecting media, developing messages and offers, creating communications, and planning fulfillment materials to capture and track leads.

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    Lead Generation

    Uploaded by

    hrhvdy
    13 views1 page
    The document outlines steps for an inquiry generation and response planning process, including setting campaign objectives, analyzing targets, selecting media, developing messages and offers, creating communications, and planning fulfillment materials to capture and track leads.

    Original Description:

    Lead Generation, Sales

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    The document outlines steps for an inquiry generation and response planning process, including setting campaign objectives, analyzing targets, selecting media, developing messages and offers, creating communications, and planning fulfillment materials to capture and track leads.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    13 views1 page

    Lead Generation

    Uploaded by

    hrhvdy
    The document outlines steps for an inquiry generation and response planning process, including setting campaign objectives, analyzing targets, selecting media, developing messages and offers, creating communications, and planning fulfillment materials to capture and track leads.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    of 1

    Inquiry Generation

    Response Planning
    Response Capture
    Inquiry Fulfillment
    Lead Nurturing
    Lead Tracking

    Set campaign objectives


    Analyze and select campaign targets
    Select campaign media
    Develop a message platform
    Develop a campaign offer
    Create communications
    Plan fulfillment materials

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