SEE THE WORLD AT COUNTRY DAY

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SEE THE WORLD IN A DAY

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CCDS

FOREIGN EXCHANGE &

RECRUITING FOREIGN STUDENTS
Accepting Exchange Students at CCDS
(Inbound Exchange)
Sending CCDS Students Abroad As
Exchange Students (Outbound
Exchange)
Recruiting Foreign Students to CCDS
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CCDS

DISTINCT MARKETS:
FOREIGN EXCHANGE VS
RECRUITING FOREIGN STUDENTS
Interested in 4 yr Degrees
Inbound Market: China, Korea, Taiwan
Brazil, Germany

Interested in Short Term

Short Term: 1 Sem, 2 Sem, Summer, 16+ Day, Gap Year
Inbound Markets: Germany, Mexico, Brazil, Europe
Outbound Markets: ? UK, Australia, other Common Wealth
Countries and American Schools in ?

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CCDS

FOREIGN EXCHANGE &

RECRUITING FOREIGN STUDENTS

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CCDS

INBOUND FOREIGN EXCHANGE,

WHERE FROM?
Source Countries of Inbound Exchange Students to US

7000

6000

5000

4000

3000

2000

1000

0
Germany

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Spain

Italy

Brazil

Thailand

Norway

China

Denmark

South
Korea

Japan

France

Sweden

Taiwan

CCDS

INBOUND FOREIGN
EXCHANGE, WHY?
Accepting Exchange Students at CCDS

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CCDS

OUTBOUND FOREIGN
EXCHANGE, WHY?
1. Stand Out on College Applications.
2. Learn a New Language.
3. Gain a New Perspective.

4. Explore the World in High School.

5. Embark on an Adventure of a Lifetime.
6. Make Lifelong Connections.

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CCDS

WHERE DO U.S. OUT

BOUND STUDENTS GO

Source:

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CCDS

FULL TUITION+ INBOUND

Last year, more than 73,000 international students enrolled in U.S.

high schools.
About two thirds, nearly 49,000, received visas enabling them to
pursue a U.S. high school diploma.

That's more than triple the number since 2004,

when just under 16,000 foreign students held
student visas

About a third, 25,387, received visas for shorter-term high school

exchange programs. That's up only 15% over the same period.
The Midwest hosts the largest proportion of international students
participating in exchange programs.

Source: Institute of International Education

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FOREIGN STUDENT
RECRUITMENT, WHY?
Exposing CCDS Students to the Cultures of
Global Economies
Jump-Starting Networks with Students from
Other Parts of the World
Taking Academic Competition Up a Level
Creating Opportunities for Host Families to
Experience Global Cultures
Utilizing Excess Educational Delivery Capacity
Accessing Premium Priced Tuition Revenues
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11

WHERE IN THE US
DO THEY GO?

Small, Eastern, Private Schools

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WHERE IN THE WORLD

ARE THEY FROM?
4 Year

25000

20000

15000

10000

5000

0
China

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South Korea

Japan

Taiwan

Germany

Brazil

Spain

Thailand

CCDS

Italy

13

NEXT STEPS?
Phase One?
Determine Administration and Faculty Interest
Determine Board and Alumni Interest
Determine Parent Interest
Test Host Family Interest
Phase Two?
Run Financial Models
Map Implementation Considerations
Consider CCDS Staffing Requirements
Phase Three?
Recruit Host Families (In-House)
Explore Inbound Full-Boat Marketing (In-House/Out-of-House)
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CCDS
14
Explore/Vet
Outbound and Inbound Exchange Providers (Out-of-House)