My Audience

BY CONOR WINDOW

Types of audience

Casual These audience members select a product, but do not

enjoy the whole experience like more passionate fans do.

Loyal These audience members make an effort to keep up with

the product and any other related products of their choice.

Cult Following These are audience members who are

passionate about the product, ensuring they are aware of the
product and anything related as soon as it is announced.

Types of audience pleasure

Visceral this is pleasure in the physical form. An example of this

would be putting audience members on the edge of their seat
through intense, suspenseful scenes.

Vicarious This is emotional pleasure, such as feeling sorry for

the character during a tragic moment in the movie.

Voyeuristic This is the pleasure of a nice sight. This could be

caused by an attractive actor or actress; connoting both the male
and female gaze theories.

Active vs passive audience

members
My audience members shall be active. As a result of this, I will apply the
uses and gratifications theory to them, as they will actively absorb the
media (engaging or ready to engage in pursuits). These audience members
may get 4 things from the media: information, entertainment, personal
identity and social interaction/integration. They may also connote Stuart
Halls reception theory, as they understand messages encoded within the
media. However if they were passive I would have to apply the hypodermic
needle theory to them, as they passively absorb the media (with no active
response or resistance). These passive audience members may be followers
of trends, as apposed to original individuals. This may lead to them
discovering things later than people who look for themselves. Passive
individuals could be lead into believing in bad world syndrome by the
media, thinking the world is a horrible and dangerous place as a result in
things and events portrayed in the media.