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Marketing Strategy of K N S
Marketing Strategy of K N S
Strategy
SHAHID M AWAN
Sir Shahid Aziz Zia
MBA (HRM) 3rd Semester
(2010-2012)
Outline
INTRODUCTION
PROCESS OF MARKETING
MARKETING MIX
CASE STUDY
SWOT ANALYSIS
REFERENCES
Marketing
Strategy
Strategy, a word of military origin,
Introduction
The marketing logic by which the
Marketing strategy
process
History
COMPANY MISSION
K&Ns is committed to have superior
MARKET ORIENTED
MISSION
Providing the best hygiene and nutrition
for the health and happiness of the nation
our very first promised makes us remain
stick to our commitment to the customers
rather look for what one may call better
for ones self.
The increasing demand of our products all
over the country explains the worth
our promises are getting through our
valuable customers
Products
Poultry Feed
Hatching eggs
Processed chicken
Ready to cook
Fully cooked products
Deli line products
Day old chicks
Pricing
K&Ns is only serving nation wide so they
Placing
Promotion
Advertisements
Sales Promotions
Personal Selling
Public Relations
Direct Marketing
Print Media
Electronic Media
Promotion Budget
Halal food
Chickens are HALAL slaughtered by hand
Quality food
K&Ns provides quality chicken products
to eat
Quality Assurance Lab monitors the
whole
process,from livestock to feed and on to
preparation of ready-to-cook & fully
cooked products
The process is monitored and regulated
to ensure K&Ns chicken products are
wholesome, safe and healthy
SWOT Analysis
Strengths
K&Ns is recognized as a brand name
Easily availability of all products
Less time consuming
Full nourishment diet
Halal food
ISO 9001:2008 certified
SWOT Analysis
Strengths
K&Ns is recognized as a brand name
Easily availability of all products
Less time consuming
Full nourishment diet
Halal food
ISO 9001:2008 certified
Weaknesses
Expensive food
Target only working women
presented in only posh areas markets
Non presence in country side
Lack of awareness in people
Their discount only for their regular
customers
Opportunities
Use of the white meat will increase
The people can take protein at less
expensive cost
More workers will get more work in
poultry industry
The company will extend their business
in all over the world through export the
products
The country also get benefit in economic
power through trade of foodstuffs
Threats
There is a big threat from competitors
Conclusion
In todays fast moving the major issues related to
Recommendations
They may set their prices at low cost for
References:
http://www.kandns.com/DistributionSystem.ht
m
http://www.answers.com/topic/marketing-strat
egy
http://en.wikipedia.org/wiki/Marketing_strateg
y
http://en.wikipedia.org/wiki/Strategy
Principles of Marketing by Kotler Arstrong
Strategic Management by Fred R.David
Thanks!
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